{"id":16371,"date":"2017-03-27T19:29:30","date_gmt":"2017-03-27T15:29:30","guid":{"rendered":"https:\/\/www.dubicars.com\/news\/?p=16371"},"modified":"2017-03-27T16:42:49","modified_gmt":"2017-03-27T12:42:49","slug":"aston-martin-launch-lagonda-brand","status":"publish","type":"post","link":"https:\/\/www.dubicars.com\/news\/aston-martin-launch-lagonda-brand.html","title":{"rendered":"Aston Martin to launch Lagonda as its own brand"},"content":{"rendered":"<p>Performance\u00a0divisions may be an attractive route for manufacturers to expand into. Brands can also go a different route with their uber luxurious models having their own sub-brand. For example, Hyundai has Genesis, and soon Aston Martin will have Lagonda.<\/p>\n<p>Aston Martin is expected to launch Lagonda&#8217;s first model by 2020. That is if you discount the ultra rare Lagonda Taraf. It&#8217;s suggested that two models will be available from the get-go.\u00a0One will be a sedan that will presumably serve as a successor to the current Lagonda Taraf, and the other is said to be a crossover SUV.<\/p>\n<p>Reports remain\u00a0scare about the products; you can expect these models to be exquisitely\u00a0luxurious both inside and out with state of the art safety features to create the complete package.<\/p>\n<p>This is not the first time Aston Martin planned to launch a Lagonda lineup. In 2009, the British brand aimed to have the moniker applied to an SUV lineup. Unfortunately, plans were scrapped, and the name returned to adorn the previously mentioned Taraf.<\/p>\n<p>As for the upcoming luxury division, CEO of Aston Martin, Andrew Palmer, suggested that not only will the brand bare a different badge but could also boast exclusive drivetrains\u00a0not found in future\u00a0Aston Maritn&#8217;s.<\/p>\n<p>Additionally, Aston Martin has announced they will discontinue the petrol powered four-door Rapide in favour for an <a href=\"https:\/\/www.dubicars.com\/news\/aston-martin-rapide-to-go-electric.html\">EV version<\/a> instead with the potential of other electric models to follow soon afterwards.<\/p>\n<p>Interested in buying a Lagonda Taraf? You&#8217;re in luck as we have <a href=\"https:\/\/www.dubicars.com\/dubai\/used\/aston-martin\/lagonda\">used Aston Martin Lagonda for sale in Dubai<\/a>.<\/p>\n\n\t\t<style type=\"text\/css\">\n\t\t\t#gallery-1 {\n\t\t\t\tmargin: auto;\n\t\t\t}\n\t\t\t#gallery-1 .gallery-item {\n\t\t\t\tfloat: left;\n\t\t\t\tmargin-top: 10px;\n\t\t\t\ttext-align: center;\n\t\t\t\twidth: 25%;\n\t\t\t}\n\t\t\t#gallery-1 img {\n\t\t\t\tborder: 2px solid #cfcfcf;\n\t\t\t}\n\t\t\t#gallery-1 .gallery-caption {\n\t\t\t\tmargin-left: 0;\n\t\t\t}\n\t\t\t\/* see gallery_shortcode() in wp-includes\/media.php *\/\n\t\t<\/style>\n\t\t<div id='gallery-1' class='gallery galleryid-16371 gallery-columns-4 gallery-size-thumbnail'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a rel=\"lightbox[fp-post-gallery]\" href='https:\/\/d3jvxfsgjxj1vz.cloudfront.net\/news\/wp-content\/uploads\/2017\/03\/Aston-Martin-Lagonda-8.jpg'><img decoding=\"async\" width=\"84\" height=\"84\" src=\"https:\/\/d3jvxfsgjxj1vz.cloudfront.net\/news\/wp-content\/uploads\/2017\/03\/Aston-Martin-Lagonda-8-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"Aston Martin Lagonda\" srcset=\"https:\/\/d3jvxfsgjxj1vz.cloudfront.net\/news\/wp-content\/uploads\/2017\/03\/Aston-Martin-Lagonda-8-150x150.jpg 150w, https:\/\/d3jvxfsgjxj1vz.cloudfront.net\/news\/wp-content\/uploads\/2017\/03\/Aston-Martin-Lagonda-8-70x70.jpg 70w\" sizes=\"(max-width: 84px) 100vw, 84px\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a rel=\"lightbox[fp-post-gallery]\" href='https:\/\/d3jvxfsgjxj1vz.cloudfront.net\/news\/wp-content\/uploads\/2017\/03\/Aston-Martin-Lagonda-7.jpg'><img decoding=\"async\" width=\"84\" height=\"84\" src=\"https:\/\/d3jvxfsgjxj1vz.cloudfront.net\/news\/wp-content\/uploads\/2017\/03\/Aston-Martin-Lagonda-7-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"Aston Martin Lagonda\" srcset=\"https:\/\/d3jvxfsgjxj1vz.cloudfront.net\/news\/wp-content\/uploads\/2017\/03\/Aston-Martin-Lagonda-7-150x150.jpg 150w, https:\/\/d3jvxfsgjxj1vz.cloudfront.net\/news\/wp-content\/uploads\/2017\/03\/Aston-Martin-Lagonda-7-70x70.jpg 70w\" sizes=\"(max-width: 84px) 100vw, 84px\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a rel=\"lightbox[fp-post-gallery]\" href='https:\/\/d3jvxfsgjxj1vz.cloudfront.net\/news\/wp-content\/uploads\/2017\/03\/Aston-Martin-Lagonda-2.jpg'><img decoding=\"async\" width=\"84\" height=\"84\" src=\"https:\/\/d3jvxfsgjxj1vz.cloudfront.net\/news\/wp-content\/uploads\/2017\/03\/Aston-Martin-Lagonda-2-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"Aston Martin Lagonda\" srcset=\"https:\/\/d3jvxfsgjxj1vz.cloudfront.net\/news\/wp-content\/uploads\/2017\/03\/Aston-Martin-Lagonda-2-150x150.jpg 150w, https:\/\/d3jvxfsgjxj1vz.cloudfront.net\/news\/wp-content\/uploads\/2017\/03\/Aston-Martin-Lagonda-2-70x70.jpg 70w\" sizes=\"(max-width: 84px) 100vw, 84px\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a rel=\"lightbox[fp-post-gallery]\" href='https:\/\/d3jvxfsgjxj1vz.cloudfront.net\/news\/wp-content\/uploads\/2017\/03\/Aston-Martin-Lagonda-4.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"84\" height=\"84\" src=\"https:\/\/d3jvxfsgjxj1vz.cloudfront.net\/news\/wp-content\/uploads\/2017\/03\/Aston-Martin-Lagonda-4-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"Aston Martin Lagonda\" srcset=\"https:\/\/d3jvxfsgjxj1vz.cloudfront.net\/news\/wp-content\/uploads\/2017\/03\/Aston-Martin-Lagonda-4-150x150.jpg 150w, https:\/\/d3jvxfsgjxj1vz.cloudfront.net\/news\/wp-content\/uploads\/2017\/03\/Aston-Martin-Lagonda-4-70x70.jpg 70w\" sizes=\"(max-width: 84px) 100vw, 84px\" \/><\/a>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a rel=\"lightbox[fp-post-gallery]\" href='https:\/\/d3jvxfsgjxj1vz.cloudfront.net\/news\/wp-content\/uploads\/2017\/03\/Aston-Martin-Lagonda-5.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"84\" height=\"84\" src=\"https:\/\/d3jvxfsgjxj1vz.cloudfront.net\/news\/wp-content\/uploads\/2017\/03\/Aston-Martin-Lagonda-5-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"Aston Martin Lagonda\" srcset=\"https:\/\/d3jvxfsgjxj1vz.cloudfront.net\/news\/wp-content\/uploads\/2017\/03\/Aston-Martin-Lagonda-5-150x150.jpg 150w, https:\/\/d3jvxfsgjxj1vz.cloudfront.net\/news\/wp-content\/uploads\/2017\/03\/Aston-Martin-Lagonda-5-70x70.jpg 70w\" sizes=\"(max-width: 84px) 100vw, 84px\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a rel=\"lightbox[fp-post-gallery]\" href='https:\/\/d3jvxfsgjxj1vz.cloudfront.net\/news\/wp-content\/uploads\/2017\/03\/Aston-Martin-Lagonda-3.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"84\" height=\"84\" src=\"https:\/\/d3jvxfsgjxj1vz.cloudfront.net\/news\/wp-content\/uploads\/2017\/03\/Aston-Martin-Lagonda-3-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"Aston Martin Lagonda\" srcset=\"https:\/\/d3jvxfsgjxj1vz.cloudfront.net\/news\/wp-content\/uploads\/2017\/03\/Aston-Martin-Lagonda-3-150x150.jpg 150w, https:\/\/d3jvxfsgjxj1vz.cloudfront.net\/news\/wp-content\/uploads\/2017\/03\/Aston-Martin-Lagonda-3-70x70.jpg 70w\" sizes=\"(max-width: 84px) 100vw, 84px\" \/><\/a>\n\t\t\t<\/dt><\/dl>\n\t\t\t<br style='clear: both' \/>\n\t\t<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>Performance\u00a0divisions may be an attractive route for manufacturers to expand into. Brands can also go a different route with their uber luxurious models having their own sub-brand. For example, Hyundai has Genesis, and soon Aston Martin will have Lagonda. Aston<\/p>\n","protected":false},"author":4,"featured_media":16372,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[3],"tags":[60],"class_list":["post-16371","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-car-news","tag-aston-martin"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.3.1 (Yoast SEO v25.3.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Aston Martin to launch Lagonda as its own brand - DubiCars - New and Used Cars<\/title>\n<meta name=\"description\" content=\"It may be all about the performance, but there is always room to add a luxury division. Aston Martin is the latest to do so with the Lagonda range.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.dubicars.com\/news\/aston-martin-launch-lagonda-brand.html\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Aston Martin to launch Lagonda as its own brand - DubiCars - New and Used Cars\" \/>\n<meta property=\"og:description\" content=\"It may be all about the performance, but there is always room to add a luxury division. 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