Dear customers and partners,<\/p>\n\n\n\n
I trust\neveryone is well and that you and your families had a good festive break.<\/p>\n\n\n\n
I wanted to\nsend you all a message to thank you for your support and to talk a little about\n2021 and how we see the market in 2022 and what our plans are.<\/p>\n\n\n\n
There is no doubt that 2021 was a mixed year. On one hand, there were challenges (there still are) around new car production and used car supply, but on the other hand the used car market, in terms of demand and residual prices, is in great shape and this has been driven partially by the pandemic.<\/p>\n\n\n\n
We have\nseen time to sell reduce dramatically to an average of 15 days and we have seen\nresidual prices increase by 10%.<\/p>\n\n\n\n
This is not\nunique to the UAE, it\u2019s a global trend which also gives us opportunities within\nthe export market, which we are keen to capitalize on.<\/p>\n\n\n\n
At Dubi Cars, we have seen tremendous change within our own business and within the market, but one thing that hasn\u2019t changed is our values. <\/p>\n\n\n\n
And our\nmission also hasn\u2019t changed. We want to support our dealer partners in becoming\nsuccessful online retailers and we want the consumer (the car buyer) to have\ntrust in our brand and to have a great experience online with all the tools,\ndata and cars they need.<\/p>\n\n\n\n
In 2021 we\nlaunched new exciting products, evolved our search for the local and international\nbuyer and we officially launched our managed service for exporting,\nsuccessfully shipping cars to over 50 countries and with all of this we saw a\ngrowth of 40% in leads. <\/p>\n\n\n\n
I don\u2019t\nbelieve we are in a bubble in terms of the used car market, but we are in a\nmoment in time where supply is low, and demand and prices are high. We all need\nto capitalize on this \u201cmoment\u201d and prepare ourselves for what is next, which\nhas to be around giving the consumer an even better experience online and\nensuring that the industry is as efficient as possible.<\/p>\n\n\n\n
So in 2022, we will do even more. We have some new and exciting products launching very shortly, we have increased our budget for marketing and we have some exciting ideas around how we can help you source more vehicles (watch this space).<\/p>\n\n\n\n
It is\ndefinitely time for change and we look forward to changing and developing with\nyou and enjoying even more success.<\/p>\n\n\n\n
I wish you and your families the best of luck and health for 2022<\/p>\n\n\n\n
Craig Stevens, CEO Dubi Cars<\/p>\n\n\n\n