{"id":87981,"date":"2026-01-30T17:04:40","date_gmt":"2026-01-30T13:04:40","guid":{"rendered":"https:\/\/www.dubicars.com\/news?p=87981"},"modified":"2026-01-30T17:04:50","modified_gmt":"2026-01-30T13:04:50","slug":"mercedes-benz-new-dubai-showroom-140th-year-celebration","status":"publish","type":"post","link":"https:\/\/www.dubicars.com\/news\/mercedes-benz-new-dubai-showroom-140th-year-celebration.html","title":{"rendered":"Gargash &amp; Mercedes-Benz Dubai Open New Deira Showroom &amp; Celebrate Mercedes\u2019 140th Anniversary With New S-Class Reveal"},"content":{"rendered":"\n<p>Dubai\u2019s relationship with <a href=\"https:\/\/www.dubicars.com\/new-cars\/mercedes-benz\">Mercedes-Benz<\/a> is a bit like an old friendship that started in black-and-white photos and now lives in 4K with ambient lighting. January 2026 quietly turned into a triple-treat moment for the three-pointed star in the UAE: the rebirth of the historic Deira showroom, a global 140-year celebration of the brand, and the arrival of a refreshed S-Class, because Mercedes never misses a chance to remind everyone who wrote the luxury playbook.<\/p>\n\n\n    <div class=\"ai-quick-summary\" dir=\"ltr\">\n        \n        <h3>\n            <img decoding=\"async\" src=\"https:\/\/d3jvxfsgjxj1vz.cloudfront.net\/news\/wp-content\/uploads\/2025\/08\/06143839\/sparkler.png\" alt=\"Sparkler Icon\" style=\"width: 30px; height: 30px; vertical-align: middle; margin-top: 10px;\">\n             AI Quick Summary        <\/h3>\n        <p style=\"text-align: justify; direction: ltr;\">In January 2026, Mercedes-Benz marked a significant triple event in Dubai: the reopening of its historic Deira showroom, which was Dubai&#039;s first, now modernized with the region&#039;s first MANUFAKTUR Lounge for bespoke customization. This coincided with the global 140th anniversary celebration of Mercedes-Benz, honoring its role in inventing the automobile. The occasion also featured the unveiling of the refreshed S-Class, further cementing the brand&#039;s luxury legacy in the region.<\/p>\n        <small>This summary was generated by AI using this article\u2019s content.<\/small>\n\n                    <h4 style=\"font-weight: 600; margin-top:10px;\">Read Next<\/h4>\n          <ul class=\"aqs-related-posts\">\n            <li class=\"aqs-related-item\">\n            <a href=\"https:\/\/www.dubicars.com\/news\/dubicars-driven-minds-podcast-uae.html\" class=\"aqs-related-link\">\n                <img decoding=\"async\" width=\"150\" height=\"84\" src=\"https:\/\/d3jvxfsgjxj1vz.cloudfront.net\/news\/wp-content\/uploads\/2026\/01\/28154619\/driven-minds-automotive-podcast-in-uae-1-150x84.webp\" class=\"attachment-thumbnail size-thumbnail wp-post-image\" alt=\"Driven Minds - Automotive Podcast\" srcset=\"https:\/\/d3jvxfsgjxj1vz.cloudfront.net\/news\/wp-content\/uploads\/2026\/01\/28154619\/driven-minds-automotive-podcast-in-uae-1-150x84.webp 150w, https:\/\/d3jvxfsgjxj1vz.cloudfront.net\/news\/wp-content\/uploads\/2026\/01\/28154619\/driven-minds-automotive-podcast-in-uae-1-300x169.webp 300w, https:\/\/d3jvxfsgjxj1vz.cloudfront.net\/news\/wp-content\/uploads\/2026\/01\/28154619\/driven-minds-automotive-podcast-in-uae-1-1024x576.webp 1024w, https:\/\/d3jvxfsgjxj1vz.cloudfront.net\/news\/wp-content\/uploads\/2026\/01\/28154619\/driven-minds-automotive-podcast-in-uae-1-768x432.webp 768w, https:\/\/d3jvxfsgjxj1vz.cloudfront.net\/news\/wp-content\/uploads\/2026\/01\/28154619\/driven-minds-automotive-podcast-in-uae-1-1536x864.webp 1536w, https:\/\/d3jvxfsgjxj1vz.cloudfront.net\/news\/wp-content\/uploads\/2026\/01\/28154619\/driven-minds-automotive-podcast-in-uae-1.webp 1920w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/>                <div class=\"aqs-related-title\">\n                    Driven Minds: DubiCars\u2019 Podcast Series Celebrating Automotive Entrepreneurs In The UAE                <\/div>\n            <\/a>\n        <\/li>\n            <li class=\"aqs-related-item\">\n            <a href=\"https:\/\/www.dubicars.com\/news\/gargash-motors-opens-largest-gac-showroom-dubai.html\" class=\"aqs-related-link\">\n                <img decoding=\"async\" width=\"150\" height=\"84\" src=\"https:\/\/d3jvxfsgjxj1vz.cloudfront.net\/news\/wp-content\/uploads\/2026\/01\/27130326\/gargash-motors-opens-largest-gac-showroom-dubai-1-150x84.webp\" class=\"attachment-thumbnail size-thumbnail wp-post-image\" alt=\"Gargash Motor Opens Largest GAC Showroom In The UAE\" srcset=\"https:\/\/d3jvxfsgjxj1vz.cloudfront.net\/news\/wp-content\/uploads\/2026\/01\/27130326\/gargash-motors-opens-largest-gac-showroom-dubai-1-150x84.webp 150w, https:\/\/d3jvxfsgjxj1vz.cloudfront.net\/news\/wp-content\/uploads\/2026\/01\/27130326\/gargash-motors-opens-largest-gac-showroom-dubai-1-300x169.webp 300w, https:\/\/d3jvxfsgjxj1vz.cloudfront.net\/news\/wp-content\/uploads\/2026\/01\/27130326\/gargash-motors-opens-largest-gac-showroom-dubai-1-1024x576.webp 1024w, https:\/\/d3jvxfsgjxj1vz.cloudfront.net\/news\/wp-content\/uploads\/2026\/01\/27130326\/gargash-motors-opens-largest-gac-showroom-dubai-1-768x432.webp 768w, https:\/\/d3jvxfsgjxj1vz.cloudfront.net\/news\/wp-content\/uploads\/2026\/01\/27130326\/gargash-motors-opens-largest-gac-showroom-dubai-1.webp 1280w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/>                <div class=\"aqs-related-title\">\n                    Gargash Motors Opens UAE\u2019s Largest GAC Motor Showroom In Dubai                <\/div>\n            <\/a>\n        <\/li>\n            <li class=\"aqs-related-item\">\n            <a href=\"https:\/\/www.dubicars.com\/news\/mercedes-benz-2026-launches-upcoming-cars.html\" class=\"aqs-related-link\">\n                <img decoding=\"async\" width=\"150\" height=\"84\" src=\"https:\/\/d3jvxfsgjxj1vz.cloudfront.net\/news\/wp-content\/uploads\/2026\/01\/16214417\/mercedes-c-class-with-eq-technology-teaser-150x84.webp\" class=\"attachment-thumbnail size-thumbnail wp-post-image\" alt=\"\" srcset=\"https:\/\/d3jvxfsgjxj1vz.cloudfront.net\/news\/wp-content\/uploads\/2026\/01\/16214417\/mercedes-c-class-with-eq-technology-teaser-150x84.webp 150w, https:\/\/d3jvxfsgjxj1vz.cloudfront.net\/news\/wp-content\/uploads\/2026\/01\/16214417\/mercedes-c-class-with-eq-technology-teaser-300x169.webp 300w, https:\/\/d3jvxfsgjxj1vz.cloudfront.net\/news\/wp-content\/uploads\/2026\/01\/16214417\/mercedes-c-class-with-eq-technology-teaser-1024x576.webp 1024w, https:\/\/d3jvxfsgjxj1vz.cloudfront.net\/news\/wp-content\/uploads\/2026\/01\/16214417\/mercedes-c-class-with-eq-technology-teaser-768x432.webp 768w, https:\/\/d3jvxfsgjxj1vz.cloudfront.net\/news\/wp-content\/uploads\/2026\/01\/16214417\/mercedes-c-class-with-eq-technology-teaser.webp 1280w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/>                <div class=\"aqs-related-title\">\n                    Mercedes-Benz 2026 Product Launches: New S-Class, G-Class Cabriolet &amp; CLA Electric                <\/div>\n            <\/a>\n        <\/li>\n    <\/ul>\n\n\n            <\/div>\n    \n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-renewed-deira-showroom-where-mercedes-began-in-dubai\"><strong>The Renewed Deira Showroom: Where Mercedes Began In Dubai<\/strong><\/h2>\n\n\n\n<p>On 27 January 2026, Gargash Enterprises officially reopened the renovated Mercedes-Benz Deira showroom. This showroom first opened way back in 1968, making it Mercedes\u2019 first-ever showroom in Dubai and the second one in the UAE.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" loading=\"lazy\" src=\"https:\/\/d3jvxfsgjxj1vz.cloudfront.net\/news\/wp-content\/uploads\/2026\/01\/30164015\/mercedes-new-showroom-dubai-1-1024x576.webp\" alt=\"New Mercedes-Benz Showroom In Deira, Dubai\" class=\"wp-image-87969\" srcset=\"https:\/\/d3jvxfsgjxj1vz.cloudfront.net\/news\/wp-content\/uploads\/2026\/01\/30164015\/mercedes-new-showroom-dubai-1-1024x576.webp 1024w, https:\/\/d3jvxfsgjxj1vz.cloudfront.net\/news\/wp-content\/uploads\/2026\/01\/30164015\/mercedes-new-showroom-dubai-1-300x169.webp 300w, https:\/\/d3jvxfsgjxj1vz.cloudfront.net\/news\/wp-content\/uploads\/2026\/01\/30164015\/mercedes-new-showroom-dubai-1-150x84.webp 150w, https:\/\/d3jvxfsgjxj1vz.cloudfront.net\/news\/wp-content\/uploads\/2026\/01\/30164015\/mercedes-new-showroom-dubai-1-768x432.webp 768w, https:\/\/d3jvxfsgjxj1vz.cloudfront.net\/news\/wp-content\/uploads\/2026\/01\/30164015\/mercedes-new-showroom-dubai-1-1536x864.webp 1536w, https:\/\/d3jvxfsgjxj1vz.cloudfront.net\/news\/wp-content\/uploads\/2026\/01\/30164015\/mercedes-new-showroom-dubai-1.webp 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<p>This means it is more than just another showroom refresh. Deira is where generations of UAE customers bought their first Mercedes, told their \u201cback when cars had soul\u201d stories, and built long-standing relationships with the brand.&nbsp;<\/p>\n\n\n\n<p>Gargash\u2019s decision to modernise this specific location, despite already operating multiple showrooms, service centres, and even the <a href=\"https:\/\/www.dubicars.com\/news\/mercedes-benz-brand-center-dubai-details.html\">world\u2019s first Mercedes-Benz Brand Center<\/a> says a lot. This is more about the story and heritage than just another new retail space.<\/p>\n\n\n\n<p>The revamped space now follows the latest Mercedes-Benz MAR20X retail concept, designed to feel more immersive, personal, and premium, while still retaining the warmth and familiarity of a location that has served Dubai for decades.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" loading=\"lazy\" src=\"https:\/\/d3jvxfsgjxj1vz.cloudfront.net\/news\/wp-content\/uploads\/2026\/01\/30164019\/mercedes-new-showroom-dubai-2-1024x576.webp\" alt=\"New Mercedes-Benz Showroom In Deira, Dubai\" class=\"wp-image-87971\" srcset=\"https:\/\/d3jvxfsgjxj1vz.cloudfront.net\/news\/wp-content\/uploads\/2026\/01\/30164019\/mercedes-new-showroom-dubai-2-1024x576.webp 1024w, https:\/\/d3jvxfsgjxj1vz.cloudfront.net\/news\/wp-content\/uploads\/2026\/01\/30164019\/mercedes-new-showroom-dubai-2-300x169.webp 300w, https:\/\/d3jvxfsgjxj1vz.cloudfront.net\/news\/wp-content\/uploads\/2026\/01\/30164019\/mercedes-new-showroom-dubai-2-150x84.webp 150w, https:\/\/d3jvxfsgjxj1vz.cloudfront.net\/news\/wp-content\/uploads\/2026\/01\/30164019\/mercedes-new-showroom-dubai-2-768x432.webp 768w, https:\/\/d3jvxfsgjxj1vz.cloudfront.net\/news\/wp-content\/uploads\/2026\/01\/30164019\/mercedes-new-showroom-dubai-2-1536x864.webp 1536w, https:\/\/d3jvxfsgjxj1vz.cloudfront.net\/news\/wp-content\/uploads\/2026\/01\/30164019\/mercedes-new-showroom-dubai-2.webp 1778w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>\u201cThe newly renovated Deira showroom brings a modern world-class Mercedes-Benz experience once again, in the very location where Gargash has been serving Dubai&#8217;s growing community since 1968. So many of our customers\u2019 Mercedes stories first began at this very location&#8221;, said Shehab Gargash, Managing Director &amp; Group CEO, Gargash Group.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-region-s-first-manufaktur-lounge\"><strong>The Region\u2019s First MANUFAKTUR Lounge<\/strong><\/h2>\n\n\n\n<p>One of the biggest upgrades inside the Deira showroom is the region\u2019s first MANUFAKTUR Lounge. This is a dedicated space focused on Mercedes-Benz\u2019s highest level of customisation. MANUFAKTUR is where Mercedes stops asking \u201cwhat do you want?\u201d and starts asking \u201chow far do you want to go?\u201d&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" loading=\"lazy\" src=\"https:\/\/d3jvxfsgjxj1vz.cloudfront.net\/news\/wp-content\/uploads\/2026\/01\/30164024\/mercedes-new-showroom-dubai-3-1024x576.webp\" alt=\"New Mercedes-Benz Showroom In Deira, Dubai\" class=\"wp-image-87973\" srcset=\"https:\/\/d3jvxfsgjxj1vz.cloudfront.net\/news\/wp-content\/uploads\/2026\/01\/30164024\/mercedes-new-showroom-dubai-3-1024x576.webp 1024w, https:\/\/d3jvxfsgjxj1vz.cloudfront.net\/news\/wp-content\/uploads\/2026\/01\/30164024\/mercedes-new-showroom-dubai-3-300x169.webp 300w, https:\/\/d3jvxfsgjxj1vz.cloudfront.net\/news\/wp-content\/uploads\/2026\/01\/30164024\/mercedes-new-showroom-dubai-3-150x84.webp 150w, https:\/\/d3jvxfsgjxj1vz.cloudfront.net\/news\/wp-content\/uploads\/2026\/01\/30164024\/mercedes-new-showroom-dubai-3-768x432.webp 768w, https:\/\/d3jvxfsgjxj1vz.cloudfront.net\/news\/wp-content\/uploads\/2026\/01\/30164024\/mercedes-new-showroom-dubai-3-1536x864.webp 1536w, https:\/\/d3jvxfsgjxj1vz.cloudfront.net\/news\/wp-content\/uploads\/2026\/01\/30164024\/mercedes-new-showroom-dubai-3.webp 1778w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<p>From bespoke exterior finishes to handcrafted interior detailing, it pushes personalisation beyond catalogue options and into near-coachbuilt territory. It\u2019s a fitting addition to a showroom that now balances modern luxury with five decades of automotive history.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-celebrating-140-years-of-mercedes-benz-the-brand-that-started-it-all\"><strong>Celebrating 140 Years Of Mercedes-Benz: The Brand That Started It All<\/strong><\/h2>\n\n\n\n<p>Just two days later, on 29 January 2026, Mercedes-Benz marked its 140th anniversary in Dubai at the Mercedes-Benz Brand Center. It was a part of a wider global celebration honouring the company that essentially invented the automobile.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" loading=\"lazy\" src=\"https:\/\/d3jvxfsgjxj1vz.cloudfront.net\/news\/wp-content\/uploads\/2026\/01\/30163958\/mercedes-140-anniversary-4-1024x576.webp\" alt=\"New Mercedes-Benz Showroom In Deira, Dubai\" class=\"wp-image-87963\" srcset=\"https:\/\/d3jvxfsgjxj1vz.cloudfront.net\/news\/wp-content\/uploads\/2026\/01\/30163958\/mercedes-140-anniversary-4-1024x576.webp 1024w, https:\/\/d3jvxfsgjxj1vz.cloudfront.net\/news\/wp-content\/uploads\/2026\/01\/30163958\/mercedes-140-anniversary-4-300x169.webp 300w, https:\/\/d3jvxfsgjxj1vz.cloudfront.net\/news\/wp-content\/uploads\/2026\/01\/30163958\/mercedes-140-anniversary-4-150x84.webp 150w, https:\/\/d3jvxfsgjxj1vz.cloudfront.net\/news\/wp-content\/uploads\/2026\/01\/30163958\/mercedes-140-anniversary-4-768x432.webp 768w, https:\/\/d3jvxfsgjxj1vz.cloudfront.net\/news\/wp-content\/uploads\/2026\/01\/30163958\/mercedes-140-anniversary-4-1536x864.webp 1536w, https:\/\/d3jvxfsgjxj1vz.cloudfront.net\/news\/wp-content\/uploads\/2026\/01\/30163958\/mercedes-140-anniversary-4.webp 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<p>The Dubai event featured a private screening of the global new <a href=\"https:\/\/www.dubicars.com\/new-cars\/mercedes-benz\/s-500\">S-Class<\/a> Facelift reveal, alongside a curated Legacy S-Class Walk, showcasing how the flagship sedan evolved from stately executive transport into a rolling tech lab with massaging seats and mood lighting.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-mercedes-benz-140-year-timeline-major-milestones\"><strong>Mercedes-Benz\u2019 140-Year Timeline: Major Milestones<\/strong><\/h2>\n\n\n\n<p>Zooming out globally, the milestone celebrates a timeline that reads like the greatest hits album of automotive history:<\/p>\n\n\n\n<p><strong>1886:<\/strong> Karl Benz patents the Benz Patent-Motorwagen, widely recognised as the world\u2019s first true automobile, effectively inventing the car.<\/p>\n\n\n\n<p><strong>1890:<\/strong> Gottlieb Daimler and Wilhelm Maybach form Daimler-Motoren-Gesellschaft (DMG), advancing high-speed internal combustion engine development.<\/p>\n\n\n\n<p><strong>1901:<\/strong> The Mercedes 35 HP debuts, becoming the first modern car with a low centre of gravity, long wheelbase, and powerful engine, rewriting automotive design forever.<\/p>\n\n\n\n<p><strong>1926:<\/strong> Benz &amp; Cie. and Daimler-Motoren-Gesellschaft merge to form Daimler-Benz AG, officially creating the Mercedes-Benz brand.<\/p>\n\n\n\n<p><strong>1936:<\/strong> Mercedes-Benz introduces the 260 D, the world\u2019s first mass-produced diesel passenger car.<\/p>\n\n\n\n<p><strong>1951:<\/strong> The Mercedes-Benz W186 \u201cAdenauer\u201d launches, establishing Mercedes as the default choice for heads of state and political leaders.<\/p>\n\n\n\n<p><strong>1954:<\/strong> The Mercedes-Benz 300 SL Gullwing debuts with fuel injection and iconic upward-opening doors, becoming one of the most legendary sports cars ever made.<\/p>\n\n\n\n<p><strong>1959:<\/strong> Mercedes-Benz pioneers the crumple zone, revolutionising passive vehicle safety and influencing global crash safety standards.<\/p>\n\n\n\n<p><strong>1963:<\/strong> The Mercedes-Benz 600 Pullman launches, becoming the preferred limousine for royalty, dictators, celebrities, and power brokers alike.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" loading=\"lazy\" src=\"https:\/\/d3jvxfsgjxj1vz.cloudfront.net\/news\/wp-content\/uploads\/2026\/01\/30164005\/mercedes-140-anniversary-5-1024x576.webp\" alt=\"Mercedes-Benz Celebrates 140 Years Of Innovation\" class=\"wp-image-87965\" srcset=\"https:\/\/d3jvxfsgjxj1vz.cloudfront.net\/news\/wp-content\/uploads\/2026\/01\/30164005\/mercedes-140-anniversary-5-1024x576.webp 1024w, https:\/\/d3jvxfsgjxj1vz.cloudfront.net\/news\/wp-content\/uploads\/2026\/01\/30164005\/mercedes-140-anniversary-5-300x169.webp 300w, https:\/\/d3jvxfsgjxj1vz.cloudfront.net\/news\/wp-content\/uploads\/2026\/01\/30164005\/mercedes-140-anniversary-5-150x84.webp 150w, https:\/\/d3jvxfsgjxj1vz.cloudfront.net\/news\/wp-content\/uploads\/2026\/01\/30164005\/mercedes-140-anniversary-5-768x432.webp 768w, https:\/\/d3jvxfsgjxj1vz.cloudfront.net\/news\/wp-content\/uploads\/2026\/01\/30164005\/mercedes-140-anniversary-5-1536x864.webp 1536w, https:\/\/d3jvxfsgjxj1vz.cloudfront.net\/news\/wp-content\/uploads\/2026\/01\/30164005\/mercedes-140-anniversary-5.webp 1778w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<p><strong>1972:<\/strong> The S-Class nameplate is officially introduced, formalising Mercedes\u2019 flagship luxury sedan lineage.<\/p>\n\n\n\n<p><strong>1979:<\/strong> The G-Class debuts, originally developed as a military vehicle \u2014 later becoming one of the most durable and iconic SUVs ever built.<\/p>\n\n\n\n<p><strong>1981:<\/strong> Mercedes-Benz introduces airbags and seatbelt pretensioners into production vehicles, setting new safety benchmarks.<\/p>\n\n\n\n<p><strong>1995:<\/strong> Electronic Stability Program (ESP) debuts, later becoming mandatory worldwide due to its life-saving impact.<\/p>\n\n\n\n<p><strong>1998:<\/strong> Mercedes-AMG becomes officially integrated into Mercedes-Benz, formalising its performance division.<\/p>\n\n\n\n<p><strong>2002:<\/strong> The Pre-Safe system launches, allowing cars to anticipate collisions and prepare safety systems in advance.<\/p>\n\n\n\n<p><strong>2009:<\/strong> Mercedes-Benz introduces Attention Assist, one of the earliest driver-fatigue detection systems.<\/p>\n\n\n\n<p><strong>2013:<\/strong> The Intelligent Drive concept previews semi-autonomous technology, accelerating the path toward automated driving.<\/p>\n\n\n\n<p><strong>2020:<\/strong> Mercedes-Benz unveils the EQS, redefining electric luxury and aerodynamics with one of the lowest drag coefficients ever recorded in a production car.<\/p>\n\n\n\n<p><strong>2021:<\/strong> Mercedes-Benz launches MBUX Hyperscreen, one of the largest and most advanced in-car digital displays in the industry.<\/p>\n\n\n\n<p><strong>2022:<\/strong> Mercedes-Benz becomes the first car maker to receive approval for Level 3 autonomous driving for public road use.<\/p>\n\n\n\n<p><strong>2024:<\/strong> Mercedes-Benz advances AI-powered infotainment, over-the-air updates, and digital luxury ecosystems, shifting from carmaker to tech-driven mobility brand.<\/p>\n\n\n\n<p><strong>2026:<\/strong> Mercedes-Benz celebrates 140 years of innovation, marking a legacy that spans inventing the automobile, redefining safety, shaping luxury, and pioneering future mobility.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-refreshed-mercedes-benz-s-class-the-benchmark-moves-higher\"><strong>The Refreshed Mercedes-Benz S-Class: The Benchmark Moves Higher<\/strong><\/h2>\n\n\n\n<p>If the history flex wasn\u2019t enough, Mercedes also rolled out the refreshed S-Class on the 29th of January 2026. The new S-Class rolled out at a grand event in Stuttgart, Germany.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" loading=\"lazy\" src=\"https:\/\/d3jvxfsgjxj1vz.cloudfront.net\/news\/wp-content\/uploads\/2026\/01\/30164031\/new-mercedes-benz-s-class-6--1024x576.webp\" alt=\"New Mercedes-Benz S-Class Revealed\" class=\"wp-image-87975\" srcset=\"https:\/\/d3jvxfsgjxj1vz.cloudfront.net\/news\/wp-content\/uploads\/2026\/01\/30164031\/new-mercedes-benz-s-class-6--1024x576.webp 1024w, https:\/\/d3jvxfsgjxj1vz.cloudfront.net\/news\/wp-content\/uploads\/2026\/01\/30164031\/new-mercedes-benz-s-class-6--300x169.webp 300w, https:\/\/d3jvxfsgjxj1vz.cloudfront.net\/news\/wp-content\/uploads\/2026\/01\/30164031\/new-mercedes-benz-s-class-6--150x84.webp 150w, https:\/\/d3jvxfsgjxj1vz.cloudfront.net\/news\/wp-content\/uploads\/2026\/01\/30164031\/new-mercedes-benz-s-class-6--768x432.webp 768w, https:\/\/d3jvxfsgjxj1vz.cloudfront.net\/news\/wp-content\/uploads\/2026\/01\/30164031\/new-mercedes-benz-s-class-6--1536x864.webp 1536w, https:\/\/d3jvxfsgjxj1vz.cloudfront.net\/news\/wp-content\/uploads\/2026\/01\/30164031\/new-mercedes-benz-s-class-6--2048x1152.webp 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<p>The W223 facelift is one of the most extensive mid-cycle updates in the <a href=\"https:\/\/www.dubicars.com\/news\/mercedes-benz-s-class-history-dubicars-car-spotlight.html\">history of the Mercedes-Benz S-Class<\/a>, with over 50% of components revised or replaced. Visually, it gains a larger illuminated grille, updated three-pointed star motifs with digital lighting, Ultra Range high-beam headlights, and subtle exterior refinements.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" loading=\"lazy\" src=\"https:\/\/d3jvxfsgjxj1vz.cloudfront.net\/news\/wp-content\/uploads\/2026\/01\/30164036\/new-mercedes-benz-s-class-7-1024x576.webp\" alt=\"New Mercedes-Benz S-Class Revealed\" class=\"wp-image-87977\" srcset=\"https:\/\/d3jvxfsgjxj1vz.cloudfront.net\/news\/wp-content\/uploads\/2026\/01\/30164036\/new-mercedes-benz-s-class-7-1024x576.webp 1024w, https:\/\/d3jvxfsgjxj1vz.cloudfront.net\/news\/wp-content\/uploads\/2026\/01\/30164036\/new-mercedes-benz-s-class-7-300x169.webp 300w, https:\/\/d3jvxfsgjxj1vz.cloudfront.net\/news\/wp-content\/uploads\/2026\/01\/30164036\/new-mercedes-benz-s-class-7-150x84.webp 150w, https:\/\/d3jvxfsgjxj1vz.cloudfront.net\/news\/wp-content\/uploads\/2026\/01\/30164036\/new-mercedes-benz-s-class-7-768x432.webp 768w, https:\/\/d3jvxfsgjxj1vz.cloudfront.net\/news\/wp-content\/uploads\/2026\/01\/30164036\/new-mercedes-benz-s-class-7-1536x864.webp 1536w, https:\/\/d3jvxfsgjxj1vz.cloudfront.net\/news\/wp-content\/uploads\/2026\/01\/30164036\/new-mercedes-benz-s-class-7.webp 1800w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<p>Inside, Mercedes has upgraded MBUX with faster processing, improved AI-driven voice functions, richer rear-seat entertainment, and added premium touches such as heated seatbelts, and enhanced ambient lighting.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-new-mercedes-benz-s-class-specs-amp-features\"><strong>New Mercedes-Benz S-Class Specs &amp; Features<\/strong><\/h3>\n\n\n\n<p>Under the hood, Mercedes introduces updated M256 Evo 3.0-litre <a href=\"https:\/\/www.dubicars.com\/news\/get-to-know-your-car-better-a-detailed-guide-to-automotive-terms-engine-block.html\">turbocharged inline-six engines<\/a> for the S450 (381hp &amp; 560Nm) and S500 (442hp &amp; 600Nm). The higher S580 trim gets a 4.0-litre Twin-Turbo V8 with a flat-plane crankshaft, producing 530hp and 722Nm.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" loading=\"lazy\" src=\"https:\/\/d3jvxfsgjxj1vz.cloudfront.net\/news\/wp-content\/uploads\/2026\/01\/30164042\/new-mercedes-benz-s-class-8--1024x576.webp\" alt=\"New Mercedes-Benz S-Class Revealed\" class=\"wp-image-87979\" srcset=\"https:\/\/d3jvxfsgjxj1vz.cloudfront.net\/news\/wp-content\/uploads\/2026\/01\/30164042\/new-mercedes-benz-s-class-8--1024x576.webp 1024w, https:\/\/d3jvxfsgjxj1vz.cloudfront.net\/news\/wp-content\/uploads\/2026\/01\/30164042\/new-mercedes-benz-s-class-8--300x169.webp 300w, https:\/\/d3jvxfsgjxj1vz.cloudfront.net\/news\/wp-content\/uploads\/2026\/01\/30164042\/new-mercedes-benz-s-class-8--150x84.webp 150w, https:\/\/d3jvxfsgjxj1vz.cloudfront.net\/news\/wp-content\/uploads\/2026\/01\/30164042\/new-mercedes-benz-s-class-8--768x432.webp 768w, https:\/\/d3jvxfsgjxj1vz.cloudfront.net\/news\/wp-content\/uploads\/2026\/01\/30164042\/new-mercedes-benz-s-class-8--1536x864.webp 1536w, https:\/\/d3jvxfsgjxj1vz.cloudfront.net\/news\/wp-content\/uploads\/2026\/01\/30164042\/new-mercedes-benz-s-class-8--2048x1152.webp 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<p>Beyond engines, Mercedes has focused heavily on ride quality, intelligence, and real-world usability. The updated S-Class introduces predictive iDamping, which uses cloud-shared road data to pre-adjust suspension settings before encountering surface imperfections. Refinements to <a href=\"https:\/\/www.dubicars.com\/news\/car-suspension-automotive-terms-guide-types-components-more-details.html\">AIRMATIC air suspension<\/a>, optional E-Active Body Control, enhanced rear-axle steering, and improved noise insulation further elevate comfort and stability. Read more about the new Mercedes-Benz S-Class here.<\/p>\n\n\n\n<p>And while rivals keep pushing, tweaking, and challenging, Mercedes continues doing what it has always done best: reminding the world who started the race, and why everyone else is still chasing.<\/p>\n\n\n\n<p>Find <a href=\"https:\/\/www.dubicars.com\/uae\/used\">the best cars for sale in the UAE<\/a>.<\/p>\n\n\n\n<p>Stay tuned to the <a href=\"https:\/\/www.dubicars.com\/news\/\">UAE\u2019s most popular auto blog<\/a> for more automotive content.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dubai\u2019s relationship with Mercedes-Benz is a bit like an old friendship that started in black-and-white photos and now lives in 4K with ambient lighting. January 2026 quietly turned into a triple-treat moment for the three-pointed star in the UAE: the<\/p>\n","protected":false},"author":18,"featured_media":87967,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[3],"tags":[96,307,2490,309],"class_list":["post-87981","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-car-news","tag-dubai","tag-mercedes-benz","tag-mercedes-benz-s-class","tag-mercedes-benz-uae"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.3.1 (Yoast SEO v25.3.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Mercedes-Benz Dubai Opens New Showroom &amp; Celebrates Mercedes\u2019 140th Anniversary<\/title>\n<meta name=\"description\" content=\"Gargash Enterprises opens the renewed Mercedes-Benz Deira showroom in Dubai as Mercedes celebrates 140 years and the launch of the new S-Class.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.dubicars.com\/news\/mercedes-benz-new-dubai-showroom-140th-year-celebration.html\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mercedes-Benz Dubai Opens New Showroom &amp; Celebrates Mercedes\u2019 140th Anniversary\" \/>\n<meta property=\"og:description\" content=\"Gargash Enterprises opens the renewed Mercedes-Benz Deira showroom in Dubai as Mercedes celebrates 140 years and the launch of the new S-Class.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.dubicars.com\/news\/mercedes-benz-new-dubai-showroom-140th-year-celebration.html\" \/>\n<meta property=\"og:site_name\" content=\"DubiCars - New and Used Cars\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/dubaicars\/\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/neilsteven05\" \/>\n<meta property=\"article:published_time\" content=\"2026-01-30T13:04:40+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-30T13:04:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/d3jvxfsgjxj1vz.cloudfront.net\/news\/wp-content\/uploads\/2026\/01\/30164010\/mercedes-new-showroom-140th-anniversary.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1956\" \/>\n\t<meta property=\"og:image:height\" content=\"1100\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Stephen Neil Gershom\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@dubicars\" \/>\n<meta name=\"twitter:site\" content=\"@dubicars\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Stephen Neil Gershom\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.dubicars.com\/news\/mercedes-benz-new-dubai-showroom-140th-year-celebration.html#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.dubicars.com\/news\/mercedes-benz-new-dubai-showroom-140th-year-celebration.html\"},\"author\":{\"name\":\"Stephen Neil Gershom\",\"@id\":\"https:\/\/www.dubicars.com\/news\/#\/schema\/person\/2a79128db53a5dec73f6b767a385d799\"},\"headline\":\"Gargash &amp; 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