{"id":88204,"date":"2026-02-11T17:45:42","date_gmt":"2026-02-11T13:45:42","guid":{"rendered":"https:\/\/www.dubicars.com\/news?p=88204"},"modified":"2026-02-11T17:45:51","modified_gmt":"2026-02-11T13:45:51","slug":"new-rolls-royce-showroom-city-walk-dubai-agmc","status":"publish","type":"post","link":"https:\/\/www.dubicars.com\/news\/new-rolls-royce-showroom-city-walk-dubai-agmc.html","title":{"rendered":"Rolls-Royce Motor Cars &amp; AGMC Open New City Walk Showroom In Dubai"},"content":{"rendered":"\n<p><a href=\"https:\/\/www.dubicars.com\/new-cars\/rolls-royce\">Rolls-Royce<\/a> Motor Cars and AGMC have officially opened a new luxury showroom at City Walk, expanding the brand\u2019s footprint in Dubai and reinforcing the UAE\u2019s status as a global capital for ultra-luxury automotive experiences. This move turns the old Rolls-Royce Boutique in City Walk into a proper showroom. With this opening, Dubai becomes the first city in the region to host two Rolls-Royce Motor Cars showrooms.<\/p>\n\n\n    <div class=\"ai-quick-summary\" dir=\"ltr\">\n        \n        <h3>\n            <img decoding=\"async\" src=\"https:\/\/d3jvxfsgjxj1vz.cloudfront.net\/news\/wp-content\/uploads\/2025\/08\/06143839\/sparkler.png\" alt=\"Sparkler Icon\" style=\"width: 30px; height: 30px; vertical-align: middle; margin-top: 10px;\">\n             AI Quick Summary        <\/h3>\n        <p style=\"text-align: justify; direction: ltr;\">Rolls-Royce and AGMC have officially opened a new luxury showroom at City Walk, Dubai, significantly expanding the brand&#039;s presence and making Dubai the first city in the region to host two Rolls-Royce showrooms. This strategic location, designed with the brand&#039;s latest visual identity, targets a younger, globally-minded clientele with an intimate and highly curated environment. The showroom places a strong emphasis on bespoke commissioning and personalization, reinforcing Dubai&#039;s position as a global center for ultra-luxury automotive experiences.<\/p>\n        <small>This summary was generated by AI using this article\u2019s content.<\/small>\n\n                    <h4 style=\"font-weight: 600; margin-top:10px;\">Read Next<\/h4>\n          <ul class=\"aqs-related-posts\">\n            <li class=\"aqs-related-item\">\n            <a href=\"https:\/\/www.dubicars.com\/news\/geely-ex5-em-i-launch-uae-plug-in-hybrid-suv.html\" class=\"aqs-related-link\">\n                <img decoding=\"async\" width=\"150\" height=\"84\" src=\"https:\/\/d3jvxfsgjxj1vz.cloudfront.net\/news\/wp-content\/uploads\/2026\/02\/06041404\/geely-ex5-em-i-launch-uae-price-specs-features-details-1-150x84.webp\" class=\"attachment-thumbnail size-thumbnail wp-post-image\" alt=\"\" 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class=\"aqs-related-title\">\n                    Top Classic Cars To Buy In Dubai: Timeless Icons Worth Owning                <\/div>\n            <\/a>\n        <\/li>\n    <\/ul>\n\n\n            <\/div>\n    \n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-a-strategic-expansion-in-a-premium-location\"><strong>A Strategic Expansion In A Premium Location<\/strong><\/h2>\n\n\n\n<p>Located at City Walk, one of Dubai\u2019s most prestigious lifestyle and high-end retail destinations, the new showroom places Rolls-Royce among luxury fashion houses, fine dining venues, designer boutiques, and other premium car showrooms. The setting is deliberate. City Walk attracts a younger, self-made, globally minded clientele, aligning closely with Rolls-Royce\u2019s evolving audience.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" loading=\"lazy\" src=\"https:\/\/d3jvxfsgjxj1vz.cloudfront.net\/news\/wp-content\/uploads\/2026\/02\/11171754\/new-rolls-royce-showroom-city-walk-3-1024x576.webp\" alt=\"New Rolls-Royce Showroom In City Walk, Dubai\" class=\"wp-image-88200\" srcset=\"https:\/\/d3jvxfsgjxj1vz.cloudfront.net\/news\/wp-content\/uploads\/2026\/02\/11171754\/new-rolls-royce-showroom-city-walk-3-1024x576.webp 1024w, https:\/\/d3jvxfsgjxj1vz.cloudfront.net\/news\/wp-content\/uploads\/2026\/02\/11171754\/new-rolls-royce-showroom-city-walk-3-300x169.webp 300w, https:\/\/d3jvxfsgjxj1vz.cloudfront.net\/news\/wp-content\/uploads\/2026\/02\/11171754\/new-rolls-royce-showroom-city-walk-3-150x84.webp 150w, https:\/\/d3jvxfsgjxj1vz.cloudfront.net\/news\/wp-content\/uploads\/2026\/02\/11171754\/new-rolls-royce-showroom-city-walk-3-768x432.webp 768w, https:\/\/d3jvxfsgjxj1vz.cloudfront.net\/news\/wp-content\/uploads\/2026\/02\/11171754\/new-rolls-royce-showroom-city-walk-3-1536x864.webp 1536w, https:\/\/d3jvxfsgjxj1vz.cloudfront.net\/news\/wp-content\/uploads\/2026\/02\/11171754\/new-rolls-royce-showroom-city-walk-3.webp 2045w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<p>AGMC, the official Rolls-Royce dealer for Dubai, Sharjah, and the Northern Emirates, already operates a flagship showroom and service centre on Sheikh Zayed Road. That expansive facility, which also houses <a href=\"https:\/\/www.dubicars.com\/new-cars\/bmw\">BMW<\/a>, BMW Motorrad, and <a href=\"https:\/\/www.dubicars.com\/new-cars\/mini\">MINI<\/a> in line with the wider BMW Group network, remains a cornerstone of the marque\u2019s operations in the UAE.<\/p>\n\n\n\n<p>The addition of City Walk complements rather than replaces the Sheikh Zayed Road location, offering a more intimate, highly curated environment centred on commissioning and personalisation.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-bringing-rolls-royce-s-new-visual-identity-to-life\"><strong>Bringing Rolls-Royce\u2019s New Visual Identity To Life<\/strong><\/h2>\n\n\n\n<p>The City Walk showroom embodies Rolls-Royce Motor Cars\u2019 latest global visual identity and design language. Clients are welcomed into a light-filled, architecturally open space designed to encourage conversation, creativity, and reflection. The layout includes social zones and private areas, as well as a speakeasy-style bar that fosters relaxed dialogue. Carefully selected materials, tactile finishes, and integrated digital technologies enhance the immersive experience.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"894\" height=\"503\" loading=\"lazy\" src=\"https:\/\/d3jvxfsgjxj1vz.cloudfront.net\/news\/wp-content\/uploads\/2026\/02\/11171751\/new-rolls-royce-showroom-city-walk-2.webp\" alt=\"New Rolls-Royce Showroom Opens In City Walk, Dubai\" class=\"wp-image-88198\" srcset=\"https:\/\/d3jvxfsgjxj1vz.cloudfront.net\/news\/wp-content\/uploads\/2026\/02\/11171751\/new-rolls-royce-showroom-city-walk-2.webp 894w, https:\/\/d3jvxfsgjxj1vz.cloudfront.net\/news\/wp-content\/uploads\/2026\/02\/11171751\/new-rolls-royce-showroom-city-walk-2-300x169.webp 300w, https:\/\/d3jvxfsgjxj1vz.cloudfront.net\/news\/wp-content\/uploads\/2026\/02\/11171751\/new-rolls-royce-showroom-city-walk-2-150x84.webp 150w, https:\/\/d3jvxfsgjxj1vz.cloudfront.net\/news\/wp-content\/uploads\/2026\/02\/11171751\/new-rolls-royce-showroom-city-walk-2-768x432.webp 768w\" sizes=\"(max-width: 894px) 100vw, 894px\" \/><\/figure><\/div>\n\n\n<p>James Crichton, Regional Director of Rolls-Royce Motor Cars Middle East &amp; Africa said, \u201cThis showroom is a confident embodiment of our new visual identity and our evolution as a true House of Luxury, creating an environment where Bespoke is not simply offered, but thoughtfully experienced.\u201d<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-the-bespoke-commissioning-atelier-where-imagination-takes-centre-stage\"><strong>The Bespoke Commissioning Atelier: Where Imagination Takes Centre Stage<\/strong><\/h3>\n\n\n\n<p>Located on the upper level of the showroom to ensure enhanced privacy is the Bespoke Commissioning Atelier. This creative sanctuary allows clients to engage deeply with Rolls-Royce\u2019s extensive array of leathers, veneers, embroidery threads, materials, and finishes.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1010\" height=\"576\" loading=\"lazy\" src=\"https:\/\/d3jvxfsgjxj1vz.cloudfront.net\/news\/wp-content\/uploads\/2026\/02\/11171758\/new-rolls-royce-showroom-city-walk-4-1010x576.webp\" alt=\"New Rolls-Royce Showroom Opens In City Walk, Dubai\" class=\"wp-image-88202\" srcset=\"https:\/\/d3jvxfsgjxj1vz.cloudfront.net\/news\/wp-content\/uploads\/2026\/02\/11171758\/new-rolls-royce-showroom-city-walk-4-1010x576.webp 1010w, https:\/\/d3jvxfsgjxj1vz.cloudfront.net\/news\/wp-content\/uploads\/2026\/02\/11171758\/new-rolls-royce-showroom-city-walk-4-296x169.webp 296w, https:\/\/d3jvxfsgjxj1vz.cloudfront.net\/news\/wp-content\/uploads\/2026\/02\/11171758\/new-rolls-royce-showroom-city-walk-4-768x438.webp 768w, https:\/\/d3jvxfsgjxj1vz.cloudfront.net\/news\/wp-content\/uploads\/2026\/02\/11171758\/new-rolls-royce-showroom-city-walk-4.webp 1024w\" sizes=\"(max-width: 1010px) 100vw, 1010px\" \/><\/figure><\/div>\n\n\n<p>A curated \u201cCabinet of Curiosities\u201d further inspires dialogue and experimentation, enabling customers to collaborate closely with specialists to craft a motor car that is entirely personal.<\/p>\n\n\n\n<p>Mamdouh Khairallah, Director for Rolls-Royce Motor Cars Dubai, described the City Walk showroom as a natural evolution in serving clients; a destination purpose-built for immersive Bespoke experiences while reinforcing Dubai\u2019s position as a global centre for luxury and craftsmanship.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-strengthening-dubai-s-position-as-a-global-luxury-hub\"><strong>Strengthening Dubai\u2019s Position As A Global Luxury Hub<\/strong><\/h2>\n\n\n\n<p>The opening ceremony was attended by Rolls-Royce Motor Cars\u2019 CEO Chris Brownridge, marking the significance of the milestone for the brand in the Middle East. By establishing a second showroom in Dubai, Rolls-Royce Motor Cars and AGMC signal confidence in the <a href=\"https:\/\/www.dubicars.com\/news\/uae-car-market-trends-the-new-luxury-era.html\">emirate\u2019s continued growth as a magnet for high-net-worth individuals and luxury consumers<\/a>.&nbsp;<\/p>\n\n\n\n<p>Find <a href=\"https:\/\/www.dubicars.com\/uae\/used\">the best cars for sale in the UAE<\/a>.<\/p>\n\n\n\n<p>Stay tuned to the <a href=\"https:\/\/www.dubicars.com\/news\/\">UAE\u2019s most popular auto blog<\/a> for more automotive content.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Rolls-Royce Motor Cars and AGMC have officially opened a new luxury showroom at City Walk, expanding the brand\u2019s footprint in Dubai and reinforcing the UAE\u2019s status as a global capital for ultra-luxury automotive experiences. This move turns the old Rolls-Royce<\/p>\n","protected":false},"author":18,"featured_media":88196,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[3],"tags":[1699,34],"class_list":["post-88204","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-car-news","tag-agmc-showroom","tag-rolls-royce"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.3.1 (Yoast SEO v25.3.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Rolls-Royce Opens New Showroom In Dubai At City Walk<\/title>\n<meta name=\"description\" content=\"Rolls-Royce and AGMC open a new luxury showroom at City Walk, making Dubai the first city in the region with two Rolls-Royce showrooms.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.dubicars.com\/news\/new-rolls-royce-showroom-city-walk-dubai-agmc.html\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Rolls-Royce Opens New Showroom In Dubai At City Walk\" \/>\n<meta property=\"og:description\" content=\"Rolls-Royce and AGMC open a new luxury showroom at City Walk, making Dubai the first city in the region with two Rolls-Royce showrooms.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.dubicars.com\/news\/new-rolls-royce-showroom-city-walk-dubai-agmc.html\" \/>\n<meta property=\"og:site_name\" content=\"DubiCars - New and Used Cars\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/dubaicars\/\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/neilsteven05\" \/>\n<meta property=\"article:published_time\" content=\"2026-02-11T13:45:42+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-11T13:45:51+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/d3jvxfsgjxj1vz.cloudfront.net\/news\/wp-content\/uploads\/2026\/02\/11171749\/new-rolls-royce-showroom-city-walk-1.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"2449\" \/>\n\t<meta property=\"og:image:height\" content=\"1377\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Stephen Neil Gershom\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@dubicars\" \/>\n<meta name=\"twitter:site\" content=\"@dubicars\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Stephen Neil Gershom\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.dubicars.com\/news\/new-rolls-royce-showroom-city-walk-dubai-agmc.html#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.dubicars.com\/news\/new-rolls-royce-showroom-city-walk-dubai-agmc.html\"},\"author\":{\"name\":\"Stephen Neil Gershom\",\"@id\":\"https:\/\/www.dubicars.com\/news\/#\/schema\/person\/2a79128db53a5dec73f6b767a385d799\"},\"headline\":\"Rolls-Royce Motor Cars &amp; 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