{"id":89542,"date":"2026-04-28T10:45:00","date_gmt":"2026-04-28T06:45:00","guid":{"rendered":"https:\/\/www.dubicars.com\/news?p=89542"},"modified":"2026-04-28T22:55:58","modified_gmt":"2026-04-28T18:55:58","slug":"new-freelander-8-jlr-chery-electric-suv-brand","status":"publish","type":"post","link":"https:\/\/www.dubicars.com\/news\/new-freelander-8-jlr-chery-electric-suv-brand.html","title":{"rendered":"New Freelander 8 Revealed: JLR &amp; Chery Introduce All-New Electrified SUV Brand"},"content":{"rendered":"\n<p><a href=\"http:\/\/dubicars.com\/new-cars\/jaguar\">Jaguar<\/a> Land Rover has revived the Freelander name, but in a completely new form. The new Freelander is no longer part of <a href=\"https:\/\/www.dubicars.com\/new-cars\/land-rover\">Land Rover<\/a>\u2019s traditional SUV family. Instead, it is now a standalone brand developed in partnership with Chery. It reflects how quickly the global automotive industry is moving towards electrification.&nbsp;<\/p>\n\n\n    <div class=\"ai-quick-summary\" dir=\"ltr\">\n        \n        <h3>\n            <img decoding=\"async\" src=\"https:\/\/d3jvxfsgjxj1vz.cloudfront.net\/news\/wp-content\/uploads\/2025\/08\/06143839\/sparkler.png\" alt=\"Sparkler Icon\" style=\"width: 30px; height: 30px; vertical-align: middle; margin-top: 10px;\">\n             AI Quick Summary        <\/h3>\n        <p style=\"text-align: justify; direction: ltr;\">Jaguar Land Rover has relaunched the Freelander as a new, standalone electrified SUV brand, developed in partnership with Chery to leverage Chery&#039;s EV expertise and JLR&#039;s design. The first model, the Freelander 8, is a large, tech-focused premium SUV offering diverse electrified powertrains, positioned to deliver accessible luxury and compete in the global market. This strategy allows JLR to expand into new segments while protecting its core luxury brands.<\/p>\n        <small>This summary was generated by AI using this article\u2019s content.<\/small>\n\n                    <h4 style=\"font-weight: 600; margin-top:10px;\">Read Next<\/h4>\n          <ul class=\"aqs-related-posts\">\n            <li class=\"aqs-related-item\">\n            <a href=\"https:\/\/www.dubicars.com\/news\/jlr-chery-ev-platform-sharing-report-details.html\" class=\"aqs-related-link\">\n                <img decoding=\"async\" width=\"150\" height=\"84\" src=\"https:\/\/d3jvxfsgjxj1vz.cloudfront.net\/news\/wp-content\/uploads\/2024\/04\/16201840\/jlr-chery-ev-platform-sharing-2-150x84.jpg\" class=\"attachment-thumbnail size-thumbnail wp-post-image\" alt=\"\" srcset=\"https:\/\/d3jvxfsgjxj1vz.cloudfront.net\/news\/wp-content\/uploads\/2024\/04\/16201840\/jlr-chery-ev-platform-sharing-2-150x84.jpg 150w, https:\/\/d3jvxfsgjxj1vz.cloudfront.net\/news\/wp-content\/uploads\/2024\/04\/16201840\/jlr-chery-ev-platform-sharing-2-300x169.jpg 300w, https:\/\/d3jvxfsgjxj1vz.cloudfront.net\/news\/wp-content\/uploads\/2024\/04\/16201840\/jlr-chery-ev-platform-sharing-2-1024x576.jpg 1024w, https:\/\/d3jvxfsgjxj1vz.cloudfront.net\/news\/wp-content\/uploads\/2024\/04\/16201840\/jlr-chery-ev-platform-sharing-2-768x432.jpg 768w, https:\/\/d3jvxfsgjxj1vz.cloudfront.net\/news\/wp-content\/uploads\/2024\/04\/16201840\/jlr-chery-ev-platform-sharing-2-1536x863.jpg 1536w, https:\/\/d3jvxfsgjxj1vz.cloudfront.net\/news\/wp-content\/uploads\/2024\/04\/16201840\/jlr-chery-ev-platform-sharing-2.jpg 1600w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/>                <div class=\"aqs-related-title\">\n                    Jaguar Land Rover&#039;s New EV To Use Chery&#039;s Platform? 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The first model, the Freelander 8, sets the foundation for this new direction.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-is-the-new-freelander-brand-and-why-does-it-matter\"><strong>What Is The New Freelander Brand And Why Does It Matter?<\/strong><\/h2>\n\n\n\n<p>The new Freelander is not a continuation of the old model line. It is a completely new brand created under the Jaguar Land Rover and Chery joint venture.<\/p>\n\n\n\n<p>Unlike Range Rover, Defender, and Discovery, Freelander operates outside JLR\u2019s core brand structure. This allows Jaguar Land Rover to protect its premium identity while exploring new segments.<\/p>\n\n\n\n<p>The strategy is simple. <a href=\"https:\/\/www.dubicars.com\/new-cars\/chery\/\">Chery<\/a> leads in EV platforms, software, and manufacturing efficiency. Jaguar Land Rover contributes design expertise and brand positioning.<\/p>\n\n\n\n<p>This partnership reflects a wider industry shift. Chinese manufacturers are now leading in EV development, and global brands are adapting to stay competitive.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-is-the-freelander-8-and-how-is-it-positioned\"><strong>What Is The Freelander 8 And How Is It Positioned?<\/strong><\/h2>\n\n\n\n<p>The Freelander 8 is the first model under the new brand. It is a large SUV, measuring around 5.1 metres in length. This puts it in the same space as full-size luxury SUVs. However, Freelander is expected to position itself as a more accessible premium option.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" loading=\"lazy\" src=\"https:\/\/d3jvxfsgjxj1vz.cloudfront.net\/news\/wp-content\/uploads\/2026\/04\/28224559\/new-freelander-8-revealed-2-1024x576.webp\" alt=\"freelander 8 brand revealed\" class=\"wp-image-89545\" srcset=\"https:\/\/d3jvxfsgjxj1vz.cloudfront.net\/news\/wp-content\/uploads\/2026\/04\/28224559\/new-freelander-8-revealed-2-1024x576.webp 1024w, https:\/\/d3jvxfsgjxj1vz.cloudfront.net\/news\/wp-content\/uploads\/2026\/04\/28224559\/new-freelander-8-revealed-2-300x169.webp 300w, https:\/\/d3jvxfsgjxj1vz.cloudfront.net\/news\/wp-content\/uploads\/2026\/04\/28224559\/new-freelander-8-revealed-2-150x84.webp 150w, https:\/\/d3jvxfsgjxj1vz.cloudfront.net\/news\/wp-content\/uploads\/2026\/04\/28224559\/new-freelander-8-revealed-2-768x432.webp 768w, https:\/\/d3jvxfsgjxj1vz.cloudfront.net\/news\/wp-content\/uploads\/2026\/04\/28224559\/new-freelander-8-revealed-2-1536x864.webp 1536w, https:\/\/d3jvxfsgjxj1vz.cloudfront.net\/news\/wp-content\/uploads\/2026\/04\/28224559\/new-freelander-8-revealed-2.webp 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>The SUV will be available in both six- and seven-seat layouts. There is a strong focus on comfort, especially for rear passengers. Features like captain seats and lounge-style configurations make it suitable for family use and chauffeur-driven scenarios.<\/p>\n\n\n\n<p>This clearly shows that Freelander is moving upmarket rather than returning to the compact SUV segment.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-platform-and-powertrains-does-it-use\"><strong>What Platform And Powertrains Does It Use?<\/strong><\/h2>\n\n\n\n<p>The Freelander 8 is built on Chery\u2019s advanced E0X platform. It uses an 800V electrical architecture, which enables faster charging and improved efficiency.<\/p>\n\n\n\n<p>The SUV will be offered with multiple electrified powertrains. These include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Battery electric (BEV)<\/li>\n\n\n\n<li>Plug-in hybrid (PHEV)<\/li>\n\n\n\n<li>Range-extender electric (EREV)<\/li>\n<\/ul>\n\n\n\n<p>This flexible approach is important. It allows Freelander to adapt to different markets, including regions where EV infrastructure is still developing.<\/p>\n\n\n\n<p>Performance is also a key highlight. Dual-motor all-wheel-drive versions are expected to produce up to 550 horsepower. Battery technology is expected to come from leading suppliers like CATL, with support for ultra-fast charging.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-advanced-is-the-technology-and-interior\"><strong>How Advanced Is The Technology And Interior?<\/strong><\/h2>\n\n\n\n<p>The Freelander 8 takes a strong technology-first approach. The cabin features a full-width digital display that spans the dashboard.<\/p>\n\n\n\n<p>This system integrates infotainment, driver information, and vehicle controls into one interface. It is powered by a Qualcomm Snapdragon chipset, ensuring fast response and smooth operation.<\/p>\n\n\n\n<p>The SUV also includes a Huawei-based advanced driver assistance system. With LiDAR and multiple sensors, it supports advanced safety features and semi-autonomous driving capabilities.<\/p>\n\n\n\n<p>Rear seat comfort is another focus area. Features like reclining \u201czero-gravity\u201d seats are designed to improve long-distance travel comfort.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-is-the-design\"><strong>How Is The Design?<\/strong><\/h2>\n\n\n\n<p>The design blends traditional SUV styling with modern EV elements. The Freelander 8 has a strong, upright stance, similar to classic Land Rover models. At the same time, it features a clean and minimal front design, with a closed grille typical of electric vehicles.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" loading=\"lazy\" src=\"https:\/\/d3jvxfsgjxj1vz.cloudfront.net\/news\/wp-content\/uploads\/2026\/04\/28224555\/new-freelander-8-revealed-1-1024x576.webp\" alt=\"freelander 8 brand revealed\" class=\"wp-image-89543\" srcset=\"https:\/\/d3jvxfsgjxj1vz.cloudfront.net\/news\/wp-content\/uploads\/2026\/04\/28224555\/new-freelander-8-revealed-1-1024x576.webp 1024w, https:\/\/d3jvxfsgjxj1vz.cloudfront.net\/news\/wp-content\/uploads\/2026\/04\/28224555\/new-freelander-8-revealed-1-300x169.webp 300w, https:\/\/d3jvxfsgjxj1vz.cloudfront.net\/news\/wp-content\/uploads\/2026\/04\/28224555\/new-freelander-8-revealed-1-150x84.webp 150w, https:\/\/d3jvxfsgjxj1vz.cloudfront.net\/news\/wp-content\/uploads\/2026\/04\/28224555\/new-freelander-8-revealed-1-768x432.webp 768w, https:\/\/d3jvxfsgjxj1vz.cloudfront.net\/news\/wp-content\/uploads\/2026\/04\/28224555\/new-freelander-8-revealed-1-1536x864.webp 1536w, https:\/\/d3jvxfsgjxj1vz.cloudfront.net\/news\/wp-content\/uploads\/2026\/04\/28224555\/new-freelander-8-revealed-1.webp 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Subtle design cues, such as the rear quarter glass, reference the original Freelander. However, the overall look is modern and aerodynamic. A roof-mounted LiDAR unit is clearly visible, highlighting the SUV\u2019s focus on advanced technology.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-where-will-it-be-built-and-when-will-it-launch\"><strong>Where Will It Be Built And When Will It Launch?<\/strong><\/h2>\n\n\n\n<p>The Freelander 8 will be manufactured in Changshu, China, at the Chery-JLR joint venture facility. Production is expected to begin in late 2026.&nbsp;<\/p>\n\n\n\n<p>The initial launch will focus on the Chinese market in the second half of the year. Global expansion will follow, including Europe and right-hand-drive markets. This makes regions like the UAE strong potential markets in the future.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-is-the-long-term-plan-for-freelander\"><strong>What Is The Long-Term Plan For Freelander?<\/strong><\/h2>\n\n\n\n<p><a href=\"https:\/\/www.dubicars.com\/new-cars\/land-rover\/freelander\">Freelander<\/a> is not a single-model experiment. It is part of a larger growth strategy. The brand plans to launch up to six models within five years. New vehicles could arrive every six months. This aggressive rollout shows clear intent. Freelander aims to become a serious player in the global electrified SUV segment.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-does-this-mean-for-buyers-in-the-uae\"><strong>What Does This Mean For Buyers In The UAE?<\/strong><\/h2>\n\n\n\n<p>For UAE buyers, this development is important. The market already has strong demand for large SUVs and luxury features. Freelander could offer a new option that combines:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Premium design<\/li>\n\n\n\n<li>Advanced EV technology<\/li>\n\n\n\n<li>Competitive pricing<\/li>\n<\/ul>\n\n\n\n<p>The availability of hybrid and range-extender options is especially relevant. It provides flexibility for buyers who are not ready to switch fully to electric vehicles.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-freelander-8-in-the-uae\"><strong>Freelander 8 In The UAE<\/strong><\/h2>\n\n\n\n<p>The Freelander 8 represents more than just a new SUV. It marks a shift in how global car brands operate. By combining Chinese EV technology with Jaguar Land Rover\u2019s design expertise, Freelander creates a new kind of premium offering. If the brand delivers on its promise, it could reshape expectations in the electrified SUV segment and become a strong competitor in markets worldwide.<\/p>\n\n\n\n<p>Looking to be a part of the SUV&#8217;s heritage? <a href=\"https:\/\/www.dubicars.com\/uae\/used\/land-rover\/freelander\">Here are the best Freelander for sale in the UAE<\/a>.<\/p>\n\n\n\n<p>Stay tuned to <a href=\"https:\/\/www.dubicars.com\/news\/\">UAE\u2019s most popular auto blog<\/a> for more information about the latest happenings in all of the Emirates.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-faqs\"><strong>FAQs<\/strong><\/h2>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1777402105852\"><h3 class=\"schema-faq-question\"><strong>What is the new Freelander brand?<\/h3><\/strong> <p class=\"schema-faq-answer\">Freelander is a new standalone automotive brand created by Jaguar Land Rover and Chery, focused on electrified SUVs, including EVs, plug-in hybrids, and range-extender models.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1777402115731\"><h3 class=\"schema-faq-question\"><strong>Is the Freelander 8 a Land Rover model?<\/h3><\/strong> <p class=\"schema-faq-answer\">No. The Freelander 8 is not part of Land Rover. It belongs to the new Freelander brand, which operates separately from Range Rover, Defender, and Discovery.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1777402129738\"><h3 class=\"schema-faq-question\"><strong>What type of powertrain does the Freelander 8 use?<\/h3><\/strong> <p class=\"schema-faq-answer\">The Freelander 8 will offer multiple electrified options, including fully electric, plug-in hybrid, and range-extender powertrains to suit different markets and infrastructure conditions.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1777402138788\"><h3 class=\"schema-faq-question\"><strong>When will the Freelander 8 be launched?<\/h3><\/strong> <p class=\"schema-faq-answer\">The Freelander 8 is expected to launch in China in late 2026, with global expansion planned for markets like Europe and other regions afterwards.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1777402146896\"><h3 class=\"schema-faq-question\"><strong>Will the Freelander 8 be available globally?<\/h3><\/strong> <p class=\"schema-faq-answer\">Yes. After its China launch, Freelander plans to expand globally, including right-hand-drive markets, making it a potential option for regions like the UAE and UK.<\/p> <\/div> <\/div>\n","protected":false},"excerpt":{"rendered":"<p>Jaguar Land Rover has revived the Freelander name, but in a completely new form. The new Freelander is no longer part of Land Rover\u2019s traditional SUV family. Instead, it is now a standalone brand developed in partnership with Chery. It<\/p>\n","protected":false},"author":24,"featured_media":89549,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[3],"tags":[943,114,2596,2597,2595],"class_list":["post-89542","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-car-news","tag-auto-news","tag-chery","tag-freelander","tag-freelander-8","tag-jaguar-land-rover"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.3.1 (Yoast SEO v25.3.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>New Freelander 8 Revealed | JLR &amp; Chery\u2019s New Electric SUV Brand<\/title>\n<meta name=\"description\" content=\"Freelander 8 debuts as a new electrified SUV under JLR and Chery. Explore specs, design, platform, and global launch plans of this premium electric SUV brand.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.dubicars.com\/news\/new-freelander-8-jlr-chery-electric-suv-brand.html\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"New Freelander 8 Revealed | JLR &amp; Chery\u2019s New Electric SUV Brand\" \/>\n<meta property=\"og:description\" content=\"Freelander 8 debuts as a new electrified SUV under JLR and Chery. 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Beyond the world of wheels, he finds joy in capturing moments through lenses and embarking on road trips to explore new places.","url":"https:\/\/www.dubicars.com\/news\/author\/punith"},{"@type":"Question","@id":"https:\/\/www.dubicars.com\/news\/new-freelander-8-jlr-chery-electric-suv-brand.html#faq-question-1777402105852","position":1,"url":"https:\/\/www.dubicars.com\/news\/new-freelander-8-jlr-chery-electric-suv-brand.html#faq-question-1777402105852","name":"What is the new Freelander brand?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Freelander is a new standalone automotive brand created by Jaguar Land Rover and Chery, focused on electrified SUVs, including EVs, plug-in hybrids, and range-extender models.","inLanguage":"en-US"},"inLanguage":"en-US"},{"@type":"Question","@id":"https:\/\/www.dubicars.com\/news\/new-freelander-8-jlr-chery-electric-suv-brand.html#faq-question-1777402115731","position":2,"url":"https:\/\/www.dubicars.com\/news\/new-freelander-8-jlr-chery-electric-suv-brand.html#faq-question-1777402115731","name":"Is the Freelander 8 a Land Rover model?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"No. The Freelander 8 is not part of Land Rover. It belongs to the new Freelander brand, which operates separately from Range Rover, Defender, and Discovery.","inLanguage":"en-US"},"inLanguage":"en-US"},{"@type":"Question","@id":"https:\/\/www.dubicars.com\/news\/new-freelander-8-jlr-chery-electric-suv-brand.html#faq-question-1777402129738","position":3,"url":"https:\/\/www.dubicars.com\/news\/new-freelander-8-jlr-chery-electric-suv-brand.html#faq-question-1777402129738","name":"What type of powertrain does the Freelander 8 use?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"The Freelander 8 will offer multiple electrified options, including fully electric, plug-in hybrid, and range-extender powertrains to suit different markets and infrastructure conditions.","inLanguage":"en-US"},"inLanguage":"en-US"},{"@type":"Question","@id":"https:\/\/www.dubicars.com\/news\/new-freelander-8-jlr-chery-electric-suv-brand.html#faq-question-1777402138788","position":4,"url":"https:\/\/www.dubicars.com\/news\/new-freelander-8-jlr-chery-electric-suv-brand.html#faq-question-1777402138788","name":"When will the Freelander 8 be launched?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"The Freelander 8 is expected to launch in China in late 2026, with global expansion planned for markets like Europe and other regions afterwards.","inLanguage":"en-US"},"inLanguage":"en-US"},{"@type":"Question","@id":"https:\/\/www.dubicars.com\/news\/new-freelander-8-jlr-chery-electric-suv-brand.html#faq-question-1777402146896","position":5,"url":"https:\/\/www.dubicars.com\/news\/new-freelander-8-jlr-chery-electric-suv-brand.html#faq-question-1777402146896","name":"Will the Freelander 8 be available globally?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Yes. After its China launch, Freelander plans to expand globally, including right-hand-drive markets, making it a potential option for regions like the UAE and UK.","inLanguage":"en-US"},"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/www.dubicars.com\/news\/wp-json\/wp\/v2\/posts\/89542"}],"collection":[{"href":"https:\/\/www.dubicars.com\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dubicars.com\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dubicars.com\/news\/wp-json\/wp\/v2\/users\/24"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dubicars.com\/news\/wp-json\/wp\/v2\/comments?post=89542"}],"version-history":[{"count":2,"href":"https:\/\/www.dubicars.com\/news\/wp-json\/wp\/v2\/posts\/89542\/revisions"}],"predecessor-version":[{"id":89553,"href":"https:\/\/www.dubicars.com\/news\/wp-json\/wp\/v2\/posts\/89542\/revisions\/89553"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dubicars.com\/news\/wp-json\/wp\/v2\/media\/89549"}],"wp:attachment":[{"href":"https:\/\/www.dubicars.com\/news\/wp-json\/wp\/v2\/media?parent=89542"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dubicars.com\/news\/wp-json\/wp\/v2\/categories?post=89542"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dubicars.com\/news\/wp-json\/wp\/v2\/tags?post=89542"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}