{"id":93488,"date":"2026-10-08T00:32:41","date_gmt":"2026-10-07T20:32:41","guid":{"rendered":"https:\/\/www.dubicars.com\/news?p=93488"},"modified":"2026-10-08T07:14:53","modified_gmt":"2026-10-08T03:14:53","slug":"dubicars-new-logo-purple-brand-identity","status":"publish","type":"post","link":"https:\/\/www.dubicars.com\/news\/dubicars-new-logo-purple-brand-identity.html","title":{"rendered":"DubiCars Announces New Premium Identity &amp; Brand Uplift: An Elevated New Look &amp; Feel"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">You might want to update your mental image of <a href=\"https:\/\/www.dubicars.com\/\">DubiCars<\/a>. The familiar pink-red logo is retiring, the letters are now sharper, modern, and inspired by automotive design, and the UAE\u2019s number 1 car marketplace has entered its purple era.<\/p>\n\n\n    <div class=\"ai-quick-summary\" dir=\"ltr\">\n        \n        <h3>\n            <img decoding=\"async\" src=\"https:\/\/d3jvxfsgjxj1vz.cloudfront.net\/news\/wp-content\/uploads\/2026\/10\/05121132\/sparkler.png\" alt=\"Sparkler Icon\" style=\"width: 30px; height: 30px; vertical-align: middle; margin-top: 10px;\">\n             AI Quick Summary        <\/h3>\n        <p style=\"text-align: justify; direction: ltr;\">DubiCars, the UAE&#039;s number 1 car marketplace, has undergone a complete rebrand, introducing a new &quot;Vivid Royal Purple&quot; signature color and a sharper, automotive-inspired geometric logo. This strategic shift aims to establish a distinctive, premium, and digital-native identity that reflects the platform&#039;s evolution and growth in the market.<\/p>\n        <small>This summary was generated by AI using this article\u2019s content.<\/small>\n\n                    <h4 style=\"font-weight: 600; margin-top:10px;\">Read Next<\/h4>\n          <ul class=\"aqs-related-posts\">\n            <li class=\"aqs-related-item\">\n            <a href=\"https:\/\/www.dubicars.com\/news\/who-is-dubi-number-1-car-marketplace-uae.html\" class=\"aqs-related-link\">\n                <img decoding=\"async\" width=\"150\" height=\"84\" src=\"https:\/\/d3jvxfsgjxj1vz.cloudfront.net\/news\/wp-content\/uploads\/2026\/10\/05174843\/who-is-dubi-number-1-car-marketplace-5-150x84.webp\" class=\"attachment-thumbnail size-thumbnail wp-post-image\" alt=\"Who Is Dubi - UAE&#039;s Number 1 Car Marketplace\" \/>                <div class=\"aqs-related-title\">\n                    Who Is Dubi? The DubiCars Way Forward                <\/div>\n            <\/a>\n        <\/li>\n            <li class=\"aqs-related-item\">\n            <a href=\"https:\/\/www.dubicars.com\/news\/why-exotic-cars-wear-purple.html\" class=\"aqs-related-link\">\n                <img decoding=\"async\" width=\"150\" height=\"84\" src=\"https:\/\/d3jvxfsgjxj1vz.cloudfront.net\/news\/wp-content\/uploads\/2026\/10\/06163922\/why-some-of-the-worlds-best-exotic-cars-are-purple-1-150x84.webp\" class=\"attachment-thumbnail size-thumbnail wp-post-image\" alt=\"Why Some Of The World&#039;s Best Exotic Cars Are Purple\" srcset=\"https:\/\/d3jvxfsgjxj1vz.cloudfront.net\/news\/wp-content\/uploads\/2026\/10\/06163922\/why-some-of-the-worlds-best-exotic-cars-are-purple-1-150x84.webp 150w, https:\/\/d3jvxfsgjxj1vz.cloudfront.net\/news\/wp-content\/uploads\/2026\/10\/06163922\/why-some-of-the-worlds-best-exotic-cars-are-purple-1-300x169.webp 300w, https:\/\/d3jvxfsgjxj1vz.cloudfront.net\/news\/wp-content\/uploads\/2026\/10\/06163922\/why-some-of-the-worlds-best-exotic-cars-are-purple-1-1024x576.webp 1024w, https:\/\/d3jvxfsgjxj1vz.cloudfront.net\/news\/wp-content\/uploads\/2026\/10\/06163922\/why-some-of-the-worlds-best-exotic-cars-are-purple-1-768x432.webp 768w, https:\/\/d3jvxfsgjxj1vz.cloudfront.net\/news\/wp-content\/uploads\/2026\/10\/06163922\/why-some-of-the-worlds-best-exotic-cars-are-purple-1.webp 1500w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/>                <div class=\"aqs-related-title\">\n                    Why Some Of The World&#039;s Best Exotic Cars Wear Purple                <\/div>\n            <\/a>\n        <\/li>\n            <li class=\"aqs-related-item\">\n            <a href=\"https:\/\/www.dubicars.com\/news\/top-10-legendary-purple-cars.html\" class=\"aqs-related-link\">\n                <img decoding=\"async\" width=\"150\" height=\"84\" src=\"https:\/\/d3jvxfsgjxj1vz.cloudfront.net\/news\/wp-content\/uploads\/2026\/10\/07062755\/top-10-legendary-purple-cars-ever-made-6-150x84.jpg\" class=\"attachment-thumbnail size-thumbnail wp-post-image\" alt=\"Top 10 Legendary Cars In Purple\" srcset=\"https:\/\/d3jvxfsgjxj1vz.cloudfront.net\/news\/wp-content\/uploads\/2026\/10\/07062755\/top-10-legendary-purple-cars-ever-made-6-150x84.jpg 150w, https:\/\/d3jvxfsgjxj1vz.cloudfront.net\/news\/wp-content\/uploads\/2026\/10\/07062755\/top-10-legendary-purple-cars-ever-made-6-300x169.jpg 300w, https:\/\/d3jvxfsgjxj1vz.cloudfront.net\/news\/wp-content\/uploads\/2026\/10\/07062755\/top-10-legendary-purple-cars-ever-made-6-1024x576.jpg 1024w, https:\/\/d3jvxfsgjxj1vz.cloudfront.net\/news\/wp-content\/uploads\/2026\/10\/07062755\/top-10-legendary-purple-cars-ever-made-6-768x431.jpg 768w, https:\/\/d3jvxfsgjxj1vz.cloudfront.net\/news\/wp-content\/uploads\/2026\/10\/07062755\/top-10-legendary-purple-cars-ever-made-6.jpg 1280w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/>                <div class=\"aqs-related-title\">\n                    Top 10 Most Legendary Purple Cars Ever Made                <\/div>\n            <\/a>\n        <\/li>\n    <\/ul>\n\n\n            <\/div>\n    \n\n\n\n<p class=\"wp-block-paragraph\">DubiCars has unveiled a completely redesigned brand identity led by a new geometric logo and a vivid signature colour. Called <strong>Vivid Royal Purple<\/strong>, the new <strong>#990099<\/strong> shade is bold, premium and virtually impossible to confuse with any other.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Most brands in the region operate somewhere within the same traffic-light palette of red, blue and green. DubiCars has taken a deliberate turn away from all three.<\/p>\n\n\n\n<h2 id=\"h-why-purple\" class=\"wp-block-heading\"><strong>Why Purple?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Purple is distinctive, digital-native, premium, and ownable. That\u2019s precisely why it works.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The colour has been associated with luxury for centuries, but Vivid Royal Purple is far more energetic than the ceremonial shades usually linked to royalty. Its strong saturation gives it presence on a billboard, and vibrance on a phone screen.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" loading=\"lazy\" src=\"https:\/\/d3jvxfsgjxj1vz.cloudfront.net\/news\/wp-content\/uploads\/2026\/10\/07235957\/dubicars-new-logo-turns-purple-brand-uplift-9-1024x576.webp\" alt=\"DubiCars New Logo Revealed: Purple Era Begins\" class=\"wp-image-93505\" srcset=\"https:\/\/d3jvxfsgjxj1vz.cloudfront.net\/news\/wp-content\/uploads\/2026\/10\/07235957\/dubicars-new-logo-turns-purple-brand-uplift-9-1024x576.webp 1024w, https:\/\/d3jvxfsgjxj1vz.cloudfront.net\/news\/wp-content\/uploads\/2026\/10\/07235957\/dubicars-new-logo-turns-purple-brand-uplift-9-300x169.webp 300w, https:\/\/d3jvxfsgjxj1vz.cloudfront.net\/news\/wp-content\/uploads\/2026\/10\/07235957\/dubicars-new-logo-turns-purple-brand-uplift-9-150x84.webp 150w, https:\/\/d3jvxfsgjxj1vz.cloudfront.net\/news\/wp-content\/uploads\/2026\/10\/07235957\/dubicars-new-logo-turns-purple-brand-uplift-9-768x432.webp 768w, https:\/\/d3jvxfsgjxj1vz.cloudfront.net\/news\/wp-content\/uploads\/2026\/10\/07235957\/dubicars-new-logo-turns-purple-brand-uplift-9-1536x864.webp 1536w, https:\/\/d3jvxfsgjxj1vz.cloudfront.net\/news\/wp-content\/uploads\/2026\/10\/07235957\/dubicars-new-logo-turns-purple-brand-uplift-9-2048x1152.webp 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">It also avoids the usual luxury brand routine of just placing gold lettering on a black background. The DubiCars purple feels premium, exclusive, and confident without needing to shout about it. It\u2019s also <a href=\"https:\/\/www.dubicars.com\/news\/why-exotic-cars-wear-purple.html\">why some of the world\u2019s best exotic cars wear purple<\/a>.&nbsp;<\/p>\n\n\n\n<h2 id=\"h-purple-has-been-making-an-impression\" class=\"wp-block-heading\"><strong>Purple Has Been Making An Impression<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Purple may be new to the DubiCars logo, but it is certainly no stranger to the cars listed on the platform. Close to a <strong>100 UAE dealerships<\/strong> have advertised purple cars on DubiCars this year alone, with <a href=\"https:\/\/www.dubicars.com\/uae\/used\/purple-cars\"><strong>hundreds of purple vehicles<\/strong><\/a> listed for sale across everything from everyday performance cars to multimillion-dirham hypercars.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It is a versatile colour. Purple can make a muscle car feel more rebellious, a luxury SUV considerably less restrained, and a hypercar look out of this world. Here are five great examples currently listed on DubiCars.<\/p>\n\n\n\n<h3 id=\"h-mclaren-speedtail\" class=\"wp-block-heading\"><strong>McLaren Speedtail<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Purple feels entirely appropriate on a hypercar that was designed for high speeds and exclusivity. This <a href=\"https:\/\/www.dubicars.com\/2020-mclaren-speedtail-1-of-106-656986.html\">McLaren Speedtail<\/a> is one of only <strong>106 produced<\/strong>, develops <strong>1,070hp<\/strong> from its hybrid V8 powertrain, and is brand-new. It also carries purple into its three-seat cabin, and is listed at <strong>AED 12.8 million<\/strong>, making it the most expensive purple car on DubiCars.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" loading=\"lazy\" src=\"https:\/\/d3jvxfsgjxj1vz.cloudfront.net\/news\/wp-content\/uploads\/2026\/10\/07235913\/dubicars-new-logo-turns-purple-brand-uplift-4-1024x576.webp\" alt=\"DubiCars New Logo Revealed: Purple Era Begins\" class=\"wp-image-93495\" srcset=\"https:\/\/d3jvxfsgjxj1vz.cloudfront.net\/news\/wp-content\/uploads\/2026\/10\/07235913\/dubicars-new-logo-turns-purple-brand-uplift-4-1024x576.webp 1024w, https:\/\/d3jvxfsgjxj1vz.cloudfront.net\/news\/wp-content\/uploads\/2026\/10\/07235913\/dubicars-new-logo-turns-purple-brand-uplift-4-300x169.webp 300w, https:\/\/d3jvxfsgjxj1vz.cloudfront.net\/news\/wp-content\/uploads\/2026\/10\/07235913\/dubicars-new-logo-turns-purple-brand-uplift-4-150x84.webp 150w, https:\/\/d3jvxfsgjxj1vz.cloudfront.net\/news\/wp-content\/uploads\/2026\/10\/07235913\/dubicars-new-logo-turns-purple-brand-uplift-4-768x432.webp 768w, https:\/\/d3jvxfsgjxj1vz.cloudfront.net\/news\/wp-content\/uploads\/2026\/10\/07235913\/dubicars-new-logo-turns-purple-brand-uplift-4.webp 1300w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<h3 id=\"h-lamborghini-revuelto\" class=\"wp-block-heading\"><strong>Lamborghini Revuelto<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Lamborghinis have never shied away from vivid colours, and this purple <a href=\"https:\/\/www.dubicars.com\/2025-lamborghini-revuelto-988904.html\">Lamborghini Revuelto<\/a> makes the brand\u2019s first series-production V12 plug-in hybrid look even more theatrical. With only <strong>526km<\/strong> recorded and an asking price of <strong>AED 2.05 million<\/strong>, this supercar was never meant to be subtle.<\/p>\n\n\n\n<h3 id=\"h-mercedes-benz-brabus-g900\" class=\"wp-block-heading\"><strong>Mercedes-Benz Brabus G900<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A standard purple G-Class would attract a good amount of attention by itself. But this <a href=\"https:\/\/www.dubicars.com\/2024-mercedes-benz-brabus-mercedes-benz-brabus-g900-2024-finance-available-990192.html\">Mercedes-Benz Brabus G900<\/a> goes several steps further with a full carbon widebody kit, a power-dome bonnet, <strong>24-inch wheels<\/strong>, illuminated Brabus detailing and side-exit exhausts. The AMG V8 still powers the SUV, and this one\u2019s <strong>priced at AED 1 million<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1020\" height=\"576\" loading=\"lazy\" src=\"https:\/\/d3jvxfsgjxj1vz.cloudfront.net\/news\/wp-content\/uploads\/2026\/10\/07235858\/dubicars-new-logo-turns-purple-brand-uplift-1-1020x576.webp\" alt=\"DubiCars New Logo Revealed: Purple Era Begins\" class=\"wp-image-93489\" srcset=\"https:\/\/d3jvxfsgjxj1vz.cloudfront.net\/news\/wp-content\/uploads\/2026\/10\/07235858\/dubicars-new-logo-turns-purple-brand-uplift-1-1020x576.webp 1020w, https:\/\/d3jvxfsgjxj1vz.cloudfront.net\/news\/wp-content\/uploads\/2026\/10\/07235858\/dubicars-new-logo-turns-purple-brand-uplift-1-300x169.webp 300w, https:\/\/d3jvxfsgjxj1vz.cloudfront.net\/news\/wp-content\/uploads\/2026\/10\/07235858\/dubicars-new-logo-turns-purple-brand-uplift-1-150x84.webp 150w, https:\/\/d3jvxfsgjxj1vz.cloudfront.net\/news\/wp-content\/uploads\/2026\/10\/07235858\/dubicars-new-logo-turns-purple-brand-uplift-1-768x434.webp 768w, https:\/\/d3jvxfsgjxj1vz.cloudfront.net\/news\/wp-content\/uploads\/2026\/10\/07235858\/dubicars-new-logo-turns-purple-brand-uplift-1.webp 1298w\" sizes=\"auto, (max-width: 1020px) 100vw, 1020px\" \/><\/figure>\n\n\n\n<h3 id=\"h-dodge-challenger-r-t\" class=\"wp-block-heading\"><strong>Dodge Challenger R\/T<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Few cars carry a loud colour quite as naturally as an American muscle coupe. This purple <a href=\"https:\/\/www.dubicars.com\/2023-dodge-challenger-monthly-1800-0-dp-sunroof-blindspot-memory-seats-68342s-987760.html\">Dodge Challenger R\/T<\/a> pairs its extroverted paintwork with a 375hp <strong>5.7-litre Hemi V8<\/strong> and rear-wheel drive.<\/p>\n\n\n\n<h3 id=\"h-bmw-m235i\" class=\"wp-block-heading\"><strong>BMW M235i<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Purple doesn\u2019t always need a seven-figure price or a V12 to work wonders. This <a href=\"https:\/\/www.dubicars.com\/2025-bmw-m235i-m235i-3584-pm-0-downpayment-pristine-condition-952144.html\">2025 BMW M235i<\/a> wears a rich violet finish that gives the compact performance model far more personality than the usual monochrome choices. It produces <strong>300hp<\/strong> and is listed for <strong>AED 179,999<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" loading=\"lazy\" src=\"https:\/\/d3jvxfsgjxj1vz.cloudfront.net\/news\/wp-content\/uploads\/2026\/10\/07235902\/dubicars-new-logo-turns-purple-brand-uplift-2-1024x576.webp\" alt=\"DubiCars New Logo Revealed: Purple Era Begins\" class=\"wp-image-93491\" srcset=\"https:\/\/d3jvxfsgjxj1vz.cloudfront.net\/news\/wp-content\/uploads\/2026\/10\/07235902\/dubicars-new-logo-turns-purple-brand-uplift-2-1024x576.webp 1024w, https:\/\/d3jvxfsgjxj1vz.cloudfront.net\/news\/wp-content\/uploads\/2026\/10\/07235902\/dubicars-new-logo-turns-purple-brand-uplift-2-300x169.webp 300w, https:\/\/d3jvxfsgjxj1vz.cloudfront.net\/news\/wp-content\/uploads\/2026\/10\/07235902\/dubicars-new-logo-turns-purple-brand-uplift-2-150x84.webp 150w, https:\/\/d3jvxfsgjxj1vz.cloudfront.net\/news\/wp-content\/uploads\/2026\/10\/07235902\/dubicars-new-logo-turns-purple-brand-uplift-2-768x432.webp 768w, https:\/\/d3jvxfsgjxj1vz.cloudfront.net\/news\/wp-content\/uploads\/2026\/10\/07235902\/dubicars-new-logo-turns-purple-brand-uplift-2.webp 1300w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">These listings also reveal why Vivid Royal Purple makes sense for DubiCars. The colour is rare enough to be memorable and unique, but versatile enough to belong on any premium car. Now it belongs on the platform bringing all of them together.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Check out <a href=\"https:\/\/www.dubicars.com\/news\/top-10-legendary-purple-cars.html\">the top 10 most legendary purple cars ever made<\/a>.<\/p>\n\n\n\n<h2 id=\"h-automotive-inspired-styling\" class=\"wp-block-heading\"><strong>Automotive-Inspired Styling<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The DubiCars logo change extends far beyond the colour palette.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The previous DubiCars logo was tall and relatively narrow, with rounded letterforms that gave it a warm character. The new logo retains the recognisable two-line arrangement but redraws almost everything within it.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" loading=\"lazy\" src=\"https:\/\/d3jvxfsgjxj1vz.cloudfront.net\/news\/wp-content\/uploads\/2026\/10\/08071353\/dubicars-new-logo-turns-purple-brand-uplift-12-1024x576.webp\" alt=\"DubiCars New Logo Revealed: Purple Era Begins\" class=\"wp-image-93510\" srcset=\"https:\/\/d3jvxfsgjxj1vz.cloudfront.net\/news\/wp-content\/uploads\/2026\/10\/08071353\/dubicars-new-logo-turns-purple-brand-uplift-12-1024x576.webp 1024w, https:\/\/d3jvxfsgjxj1vz.cloudfront.net\/news\/wp-content\/uploads\/2026\/10\/08071353\/dubicars-new-logo-turns-purple-brand-uplift-12-300x169.webp 300w, https:\/\/d3jvxfsgjxj1vz.cloudfront.net\/news\/wp-content\/uploads\/2026\/10\/08071353\/dubicars-new-logo-turns-purple-brand-uplift-12-150x84.webp 150w, https:\/\/d3jvxfsgjxj1vz.cloudfront.net\/news\/wp-content\/uploads\/2026\/10\/08071353\/dubicars-new-logo-turns-purple-brand-uplift-12-768x432.webp 768w, https:\/\/d3jvxfsgjxj1vz.cloudfront.net\/news\/wp-content\/uploads\/2026\/10\/08071353\/dubicars-new-logo-turns-purple-brand-uplift-12-1536x864.webp 1536w, https:\/\/d3jvxfsgjxj1vz.cloudfront.net\/news\/wp-content\/uploads\/2026\/10\/08071353\/dubicars-new-logo-turns-purple-brand-uplift-12.webp 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">The lettering is now wider, lower, more geometric, and heavily inspired by automotive design. Horizontal lines are stronger, corners are more deliberate, and the overall composition feels planted. There\u2019s also an increased emphasis on the word \u2018Dubi,\u2019 making the brand name clearer than ever before.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Look closely, and there is genuine automotive flavour in the new shapes. The angled corners and long horizontal strokes recall the surfacing and lighting signatures found on modern cars, while the tightly controlled curves prevent the design from feeling clinical. It has the crispness of a modern digital interface with just enough warmth to remain unmistakably DubiCars.<\/p>\n\n\n\n<h2 id=\"h-more-than-a-new-coat-of-paint\" class=\"wp-block-heading\"><strong>More Than A New Coat Of Paint<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Rebranding a familiar company is rather like redesigning a successful car. Change too little, and nobody notices. Change too much, and people wonder where the original went.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">DubiCars has kept the most recognisable part of its identity: the stacked <strong>DUBICARS<\/strong> name. Everything around it has then been tightened, sharpened and given greater road presence.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The old logo belonged to the period in which DubiCars established itself. The new one reflects what the brand has grown into: the UAE\u2019s number 1 car marketplace, used by millions of people and home to tens of thousands of vehicle listings.<\/p>\n\n\n\n<h2 id=\"h-designed-to-grab-eyeballs\" class=\"wp-block-heading\"><strong>Designed To Grab Eyeballs<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">DubiCars is experienced primarily through screens. Buyers open the platform to search, compare, and enquire. The new identity therefore had to work digitally before almost anything else. Its broad letterforms remain clear at small sizes, while Vivid Royal Purple retains its impact on app icons, search pages, social-media posts and video graphics.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" loading=\"lazy\" src=\"https:\/\/d3jvxfsgjxj1vz.cloudfront.net\/news\/wp-content\/uploads\/2026\/10\/07235950\/dubicars-new-logo-turns-purple-brand-uplift-8-1024x576.webp\" alt=\"DubiCars New Logo Revealed: Purple Era Begins\" class=\"wp-image-93503\" srcset=\"https:\/\/d3jvxfsgjxj1vz.cloudfront.net\/news\/wp-content\/uploads\/2026\/10\/07235950\/dubicars-new-logo-turns-purple-brand-uplift-8-1024x576.webp 1024w, https:\/\/d3jvxfsgjxj1vz.cloudfront.net\/news\/wp-content\/uploads\/2026\/10\/07235950\/dubicars-new-logo-turns-purple-brand-uplift-8-300x169.webp 300w, https:\/\/d3jvxfsgjxj1vz.cloudfront.net\/news\/wp-content\/uploads\/2026\/10\/07235950\/dubicars-new-logo-turns-purple-brand-uplift-8-150x84.webp 150w, https:\/\/d3jvxfsgjxj1vz.cloudfront.net\/news\/wp-content\/uploads\/2026\/10\/07235950\/dubicars-new-logo-turns-purple-brand-uplift-8-768x432.webp 768w, https:\/\/d3jvxfsgjxj1vz.cloudfront.net\/news\/wp-content\/uploads\/2026\/10\/07235950\/dubicars-new-logo-turns-purple-brand-uplift-8-1536x864.webp 1536w, https:\/\/d3jvxfsgjxj1vz.cloudfront.net\/news\/wp-content\/uploads\/2026\/10\/07235950\/dubicars-new-logo-turns-purple-brand-uplift-8-2048x1152.webp 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">The identity also needed to escape the screen convincingly. The new logo is designed to carry the same presence across billboards, posters, event spaces, leaflets and merchandise. Applied to DubiCars\u2019 own vehicles, the combination of sharp lettering and vivid purple are particularly attractive. The new identity also reflects how DubiCars defines a premium experience.&nbsp;<\/p>\n\n\n\n<h2 id=\"h-the-logo-arrives-first-there-s-more-to-come\" class=\"wp-block-heading\"><strong>The Logo Arrives First: There\u2019s More To Come<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The new identity is the first visible sign of a much bigger transformation at DubiCars. Behind the Vivid Royal Purple and sharper wordmark, work is underway on a sleeker automotive marketplace designed to make discovering, comparing, buying and selling cars faster and more intuitive.<\/p>\n\n\n\n<h3 id=\"h-a-premium-buyer-experience\" class=\"wp-block-heading\"><strong>A Premium Buyer Experience<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">For buyers, that means an increasingly premium digital experience backed by an enormous variety of listings, faster AI-assisted car discovery, improved car-valuation tools and more useful features throughout the ownership journey. The choice will remain vast; finding the right car within it is about to become considerably easier.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" loading=\"lazy\" src=\"https:\/\/d3jvxfsgjxj1vz.cloudfront.net\/news\/wp-content\/uploads\/2026\/10\/07235922\/dubicars-new-logo-turns-purple-brand-uplift-5-1024x576.webp\" alt=\"DubiCars New Logo Revealed: Purple Era Begins\" class=\"wp-image-93497\" srcset=\"https:\/\/d3jvxfsgjxj1vz.cloudfront.net\/news\/wp-content\/uploads\/2026\/10\/07235922\/dubicars-new-logo-turns-purple-brand-uplift-5-1024x576.webp 1024w, https:\/\/d3jvxfsgjxj1vz.cloudfront.net\/news\/wp-content\/uploads\/2026\/10\/07235922\/dubicars-new-logo-turns-purple-brand-uplift-5-300x169.webp 300w, https:\/\/d3jvxfsgjxj1vz.cloudfront.net\/news\/wp-content\/uploads\/2026\/10\/07235922\/dubicars-new-logo-turns-purple-brand-uplift-5-150x84.webp 150w, https:\/\/d3jvxfsgjxj1vz.cloudfront.net\/news\/wp-content\/uploads\/2026\/10\/07235922\/dubicars-new-logo-turns-purple-brand-uplift-5-768x432.webp 768w, https:\/\/d3jvxfsgjxj1vz.cloudfront.net\/news\/wp-content\/uploads\/2026\/10\/07235922\/dubicars-new-logo-turns-purple-brand-uplift-5-1536x864.webp 1536w, https:\/\/d3jvxfsgjxj1vz.cloudfront.net\/news\/wp-content\/uploads\/2026\/10\/07235922\/dubicars-new-logo-turns-purple-brand-uplift-5-2048x1152.webp 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 id=\"h-advanced-tools-for-car-dealers\" class=\"wp-block-heading\"><strong>Advanced Tools For Car Dealers<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">UAE car dealerships can expect equally significant changes. Advanced AI-powered features, revamped workflows, and new opportunities for exposure will help dealers manage listings more efficiently and connect their stock with the buyers most likely to want it. The new logo may be arriving first, but it is only the opening move.<\/p>\n\n\n\n<h2 id=\"h-the-new-dubi\" class=\"wp-block-heading\"><strong>The New Dubi<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A new identity. A new approach. <a href=\"https:\/\/www.dubicars.com\/news\/who-is-dubi-number-1-car-marketplace-uae.html\">A new Dubi<\/a>, shaped by the ambition of our brand and the people who make it possible: The next chapter is coming soon. We look forward to sharing it with you.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Stay tuned, and Find It On Dubi.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Browse through <strong>over 27,000 listings<\/strong> and find <a href=\"https:\/\/www.dubicars.com\/uae\/used\">the best cars for sale in the UAE<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Stay tuned to the <a href=\"https:\/\/www.dubicars.com\/news\/\">UAE\u2019s most popular auto blog<\/a> for more automotive content.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>You might want to update your mental image of DubiCars. The familiar pink-red logo is retiring, the letters are now sharper, modern, and inspired by automotive design, and the UAE\u2019s number 1 car marketplace has entered its purple era. DubiCars<\/p>\n","protected":false},"author":18,"featured_media":93508,"comment_status":"open","ping_status":"open","sticky":true,"template":"","format":"standard","meta":{"_mi_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[3,2723],"tags":[193,2818],"class_list":["post-93488","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-car-news","category-uae-market-data","tag-dubicars","tag-purple-cars"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.4 (Yoast SEO v28.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>DubiCars Reveals New Logo &amp; Premium Purple Brand Identity<\/title>\n<meta name=\"description\" content=\"DubiCars reveals its new logo, Vivid Royal Purple identity and plans for a faster, more premium AI-powered automotive marketplace.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.dubicars.com\/news\/dubicars-new-logo-purple-brand-identity.html\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"DubiCars Reveals New Logo &amp; 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