Across the UAE, road users seem to have one of the colour’s applied to their car – White, Black or Grey/Silver. For one reason or another, these three are favourites around the world. But can they help retain the value of your car?
According to Axalta’s annual report, 38% of new cars sold around the globe are white, while 19% are finished in black. In Asia alone, almost 50% of new cars sold are white.
But what drives consumers to purchase a car in these particular hues?
There are a few factors, including appeal and, individual taste are the top two, while heat reflection is undoubtly a big factor in the GCC.
Subdued colours are easier to sell on as flashier colours tend not to sell on as fast.
We’re not saying don’t be adventurous as red, blue and brown are somewhat popular choices. Orange, yellow or green tend not to sell as fast though.
So if you want to sell your car off in a few years, it best to follow the crowd instead of going for something out of the norm.
However, that may not be the trend for much longer as Axalta has picked up on an interesting pattern.
“While the top four neutral colours – white, black, grey and silver – continue to lead preferences globally, we are starting to see other colours make moves in popularity that might not have been thinkable in past years,” explains Nancy Lockhart, Axalta Global Product Manager for Colour.
“For sure, the consumer is truly beginning to change the way they view their vehicle’s colour,” she added.
Maybe it’s time to look at those brightly finished cars after all!
Image credit: Pintrest