AITO Partners With Abu Dhabi Motors; Enters UAE Luxury EV Market

AITO has confirmed its entry into the UAE after signing a strategic partnership with Performance Plus Motors, a subsidiary of Abu Dhabi Motors (ADM). The move signals the brand’s first major step outside China and its official arrival in the Middle East luxury electric vehicle market.

The agreement was signed in Chongqing, with senior executives from both companies present, highlighting the importance of the partnership for AITO’s wider global plans.

Why is the UAE important for AITO’s global strategy?

The UAE has long been a stronghold for luxury cars, with buyers showing a clear appetite for premium vehicles and new technology. For AITO, launching in the country offers both visibility and credibility, while also creating a base for future expansion across the Middle East.

This expansion follows recent sightings of AITO vehicles in Dubai, including the flagship model Aito 9 being spotted on local roads ahead of its official launch.

Who will manage AITO operations in the UAE?

Performance Plus Motors will take charge of AITO’s sales, vehicle deliveries, and after-sales support in the UAE. The company also plans to open dedicated brand experience and service centres, designed to reflect AITO’s luxury positioning and focus on intelligent mobility.

ADM will additionally support local marketing efforts, helping tailor the brand’s message to suit regional customer expectations.

What makes AITO a credible luxury NEV brand?

Despite being new to the region, AITO arrives with strong credentials. The brand has produced more than one million vehicles in just 46 months, making it one of the fastest-growing new energy vehicle manufacturers to reach that milestone.

Its flagship model, the AITO 9, has consistently led China’s RMB 500,000+ segment, strengthening AITO’s reputation in the luxury intelligent vehicle space.

Are AITO vehicles ready for launch in the UAE?

AITO models have already completed regional hardware and software adaptations, along with all required certifications. The AITO 9 has also begun local user test drives, giving customers an early look at the brand’s technology and comfort.

Vehicles have arrived at the Dubai port and are ready for delivery once the brand’s official launch takes place.

What does this mean for the UAE luxury car market?

AITO’s entry adds a fresh name to the UAE’s luxury electric vehicle segment, bringing a mix of intelligent technology and premium design. Backed by ADM’s established retail and service network, the brand is well placed to compete in a market that continues to evolve towards electrification and connected mobility.

The UAE launch is expected to be the starting point for AITO’s broader Middle East expansion, as the brand works to build its international presence.

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