Meet Kaiyi — The New Age Chinese Car Brand For The Modern UAE Market

Meet Kaiyi, the rising star in the global automotive scene, hailing from China. Reverberating with the brand’s ethos of youthfulness, innovation, and affordability, Kaiyi’s products have become popular worldwide. 

Currently available in China, Russia, Libya, Lebanon, Kuwait, Angola, Gabon, Chile, Costa Rica, Uruguay, UAE and select other countries, Kaiyi is carving its path as a dynamic and sought-after car brand.

Kaiyi Brand Journey

Born in 2014 amidst the rise of the mobile internet, Kaiyi entered the scene with a bold mission: to create intelligent, connected cars that resonate with young, tech-savvy consumers. 

Kaiyi isn’t your typical Chinese car brand; it’s a unique fusion of automotive heritage and cutting-edge tech-driven innovation. Born from the extensive lineup of brands within the Chery Automotive family, Kaiyi stands out as a beacon of youthfulness, modernity, and unbeatable value.

The year 2022 marked a pivotal moment for the Kaiyi brand as it underwent a transformative milestone and rebranding. Introducing its flagship model, the X7, under the new regime. The brand also set the stage for a bold entry into the rapidly expanding global electric vehicle (EV) segment.

x3 pro ev

Kaiyi In The UAE

Kaiyi has just made its debut in the UAE market, creating an instant buzz with its diverse range of cars. Teaming up with Legend Motors, the exclusive dealers for the brand in the country, Kaiyi has quickly become a focal point, captivating attention with its unique offerings in the Emirates.

Local Distributor

Legend Motors, with two decades of experience, is set to redefine car dealerships in the UAE. Having triumphed with Skywell and CHTC, the team aims to replicate the success with Kaiyi, promising a new era of automotive excellence.

Kaiyi is on the expansion trail in the country, currently with showrooms in Dubai and Bahrain. Excitingly, the brand is gearing up to rapidly enter Saudi Arabia and other regions, marking a dynamic stride in broadening its presence across the Middle East.

Kaiyi’s Line-up — Modern & Feature-Packed

1. Kaiyi X3 Pro: A Funky Crossover SUV

The X3 Pro, a compact crossover SUV, blends Chinese design with a sporty touch. Its robust SUV look is defined by a studded chrome grille, large bumper, and body cladding. Sleek LED headlamps and stylish 18-inch alloy wheels add sophistication to its overall aesthetic.

x3 pro

Engine & Performance 

Under the bonnet of the X3 Pro lies a 1.5L turbo-petrol engine mated to a CVT automatic gearbox. The powertrain produces 156hp and 230Nm. 

Modern Interiors

Inside the X3 Pro, you’ll find a spacious and comfortable interior, generously accommodating five adults. The well-cushioned and supportive seats, paired with high-quality cabin materials, ensure a pleasurable driving experience.

Tech & Features 

The X3 Pro’s dashboard takes centre stage with its 10.25-inch touchscreen infotainment system, boasting Apple CarPlay and Android Auto integration. The well-designed and well-equipped interior of the Kaiyi X3 Pro ensures a compelling value-for-money proposition.

2. Kaiyi E5: The Classy Spacious Sedan

In the SUV-dominated landscape, the E5 sedan emerges as a versatile contender. This mid-size sedan boasts well-proportioned aesthetics, highlighted by Kaiyi’s signature studded cascading grille and LED lighting. Adding a touch of sportiness, the E5 features a stylish boot lip spoiler, enhancing its overall appeal.

kaiyi e5

Engine & Performance

Under the bonnet, the E5 sedan uses the same turbo-petrol engine as the X3 Pro along with the CVT automatic. It continues to produce 156hp and 230Nm.


Stepping into the E5’s cabin, a sporty ambience takes centre stage with black upholstery, a flat-bottom steering wheel, contrasting stitching, and well-bolstered seats. 

Tech & Features

Tech-wise, the E5 impresses with a 7-inch MID instrument cluster and a 10.25-inch infotainment system supporting Android Auto and Apple CarPlay. It’s a perfect blend of style and technology. The Kaiyi E5 sedan’s interior offers a good balance of sporty design, modern technology, and comfort features.

3. Kaiyi X7: Luxury & Opulent SUV

As the flagship product, the X7 from Kaiyi offers a combination of spacious interiors, elegant aesthetics, and a selection of thrilling powertrain options. The captivating design is highlighted by a modern interpretation of the brand’s cascading grille, flush door handles, a chrome window line, and a premium touch with the LED lightbar at the rear.

kaiyi x7

Engine & Performance

Under the bonnet, the Kaiyi X7 boasts two turbo-petrol engine options: a 1.6-litre and a 2.0-litre. Both engines are seamlessly paired with a seven-speed dual-clutch automatic transmission. The 1.6-litre engine delivers a punchy 197hp and 290Nm of torque, while the larger 2.0L engine cranks out an impressive 254hp and 390Nm of torque.


Exemplifying its flagship status, the X7’s interiors offer a luxurious experience with a choice between a 5-seater and a 7-seater layout. Adorned with opulent leather upholstery and a large panoramic sunroof, the cabin provides an airy ambience.

Tech & Features

The tech-savvy cabin of the X7 is equipped with a 12.3-inch instrument cluster display and a 14.6-inch infotainment system. Enhanced comfort is ensured with ambient lighting, climate control, and powered seats. Safety takes precedence with the inclusion of ADAS active safety features, making the X7 a reliable choice for your family on the road.

Kaiyi’s Exciting Future

Kaiyi is gearing up to make a splash in the rapidly growing EV market in the UAE, introducing two new electric vehicles. Leading the charge is the X3 Pro EV, an electric iteration of its popular crossover SUV. 

The X3 Pro EV is set to make its debut by the end of the second quarter of 2024. Following closely, the Kaiyi Shiyue Mini EV is gearing up for a third-quarter arrival, promising a dynamic lineup that embraces the future of electric mobility.

In an ambitious move, Kaiyi plans to not only introduce its EVs but also give a fresh facelift to its existing lineup of petrol-powered cars by the year’s end. This strategic approach aligns with Kaiyi’s commitment to youth, technology, and global expansion, paving the way for an exhilarating and promising future for the brand.

Head to Kaiyi UAE’s official website for details and exciting updates.

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