Mercedes-Benz in association with Gargash Group recently launched UAE’s first-ever Mercedes-Benz Brand Center in the Dubai Design District. Our recent visit to this innovative establishment revealed an immersive experience surpassing the traditional showroom concept. It sets a new standard for customer experience and innovation.
The Mercedes-Benz Brand Center project involved the expertise of Mercedes-Benz Brand Design, Heller Studios, Binchy Binchy, and Macintyre Asset Management, culminating in a stunning architectural marvel that seamlessly blends cutting-edge design with timeless elegance.
Mercedes-Benz Line-up Showcased
The facility boasts an impressive array of the best Mercedes-Benz models:
- Mercedes-Benz standard model range
- EQ Electric Vehicles line-up
- Maybach Ultra-luxurious line-up
- AMG high-performance line-up
A true centrepiece of the Brand Center is the awe-inspiring Car Wall, featuring a staggering 76 cars displayed in a stacked arrangement. Alongside, the brand centre also displays some of the best cars produced by Mercedes-Benz. During our visit, we got to see unique cars like:
- Mercedes-Benz Concept 111
- 1958 Mercedes-Benz 220 S Ponton and the
- 1-of-50 Mercedes-Maybach S680 Night Series
These display cars will be changed regularly bringing in some of the other cars in the brand’s history and even the future. Read this linked article about Mercedes-Benz’s history.
The Brand Center also features an impressive array of pre-owned vehicles from the aforementioned lineup. This enables prospective customers to immerse themselves in the brand’s excellence at more accessible price points.
Brand Center Perks
The Brand Center goes far beyond a traditional showroom. Visitors can explore the Maybach Lounge, an exclusive pavilion offering a 360-degree personalisation experience. Here, they can explore a world of luxury finishes and bespoke customization options, tailoring their dream Mercedes-Benz to their desires.
Guests also get to explore the AMG Cafe to relax and socialize, while the Town Square serves as a platform for hosting exhibitions, seminars, entertainment, and art events. This commitment to fostering creativity and interaction reflects Gargash Group’s dedication to the local community.
The Mercedes-Benz Brand Center is poised to redefine the customer experience in the luxury automotive retail sector. With its focus on personalization, innovation, and community engagement, the facility sets a new benchmark for excellence, aligning perfectly with Dubai’s vision as a global hub for luxury and innovation.
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