Middle East Car & Bike Week 2026 Wraps Up: A Successful First Edition In Dubai

The inaugural Middle East Car & Bike Week 2026 show made a strong statement in its first outing, delivering a packed weekend of automotive culture, live action, and festival energy at Dubai Studio City. Held on January 10 and 11 as part of the Dubai Shopping Festival Auto Season, the event brought together cars, bikes, brands, clubs, and enthusiasts in a format that felt both large-scale and genuinely community-driven.

With festive vibes throughout the venue, constant activity across zones, and nearly 12,000 visitors attending over two days, the debut edition firmly established itself as a new fixture on the UAE’s automotive calendar.

DubiCars Delivers The Largest Display On The Show Floor

As an Official Partner, DubiCars hosted the largest display area at the event, drawing consistent footfall across both days. The expansive DubiCars Arena featured a diverse mix of SUVs, luxury cars, and sports cars, giving visitors a chance to check out everything from modern performance machines to classic icons in one place.

Some of the notable cars on Display included:

• Lexus LC500 Convertible
• RAM 1500 TRX
• Jeep Grand Cherokee Trackhawk
• Porsche 911 Carrera
• Mercedes-Benz 190

The DubiCars arena wasn’t just about the cars on display. It quickly became one of the most active hangout spots at the festival. A dedicated lounge area with sofas and bean bags stayed busy throughout the day, while a valuation booth gave visitors hands-on access to DubiCars’ free car valuation tool. 

Giveaways such as automotive-themed keychains and hats added to the footfall, but the real crowd-pullers were the DubiCars racing simulators, where visitors queued up to experience virtual laps of the Yas Marina Circuit behind the wheel of an F1 car. The lineup of 35+ cars itself proved to be a constant draw, with many visitors stopping by to photograph the cars, and themselves with the cars, making the DubiCars space one of the most photographed areas of the event.

Drifting, Off-Road Action, and Two-Wheel Dominance

Live action was a major highlight throughout the weekend. The drift arena was firmly dominated by DX Drift, with controlled chaos and tyre smoke keeping crowds locked in during every session. Off the tarmac, the off-road arena saw Ironman 4×4 UAE take centre stage with a strong lineup of SUVs, while ATVs and motorcycles from Sharmax UAE added to the spectacle. 

Several exhibitors stood out for the scale and quality of their displays. Kandy Cars impressed with a premium showcase, while major motorcycle brands arrived in force. Triumph UAE under Galadari Powersports, BMW Motorrad via AGMC, and Kawasaki UAE all showcased their full motorcycle ranges, drawing steady interest from riders and prospective buyers alike.

Beyond vehicles, multiple brands offered apparel, accessories, scale models, artwork, and automotive-themed merchandise, reinforcing the lifestyle-led nature of the event.

Clubs, Customs, and Community at the Core

One of the defining elements of Middle East Car & Bike Week 2026 was the turnout from the regional riding and car community. Numerous bike clubs rode in across both days, with some groups making the journey all the way from Bahrain, underlining the event’s regional pull even in its first year.

Custom vehicles added another layer of interest, ranging from a custom classic Mini to multiple modified Hondas fitted with high-output audio systems. On two wheels, the diversity was just as striking, from trophy-winning Kawasaki ZX-14Rs to fully customised Harley-Davidsons, each reflecting a different side of the enthusiast spectrum.

Music, Food, and Festival Atmosphere

Away from engines and exhaust notes, the entertainment offering kept the energy up throughout the weekend. Dubai-based band Gorgeous George delivered live performances that added to the festival atmosphere, while a wide selection of food trucks ensured visitors stayed fueled.

With nearly 12,000 visitors, strong brand participation, active clubs, and positive on-ground engagement, Middle East Car & Bike Week 2026 closed its first edition on a high note. Organisers have already signalled a return next year, with expectations of larger crowds and an even broader mix of cars, bikes, and experiences.

If this debut is anything to go by, Middle East Car & Bike Week is well on its way to becoming a key annual celebration of automotive culture in the region.

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