iCaur Opens First GCC Showroom in Abu Dhabi: New V27 Showcased

Chinese premium new energy brand iCaur has officially opened its first showroom in Abu Dhabi, marking its debut in the GCC region. This milestone signals the brand’s long-term commitment to the UAE and the wider Middle East.

• 10,500 sqm state-of-the-art facility
• Space for seven display vehicles and a dedicated delivery area
• Service bay capacity for 11 cars
• Focus on premium electric mobility

Rather than a large-scale launch, the brand opted for an intimate, design-led opening ceremony.

How Does The Showroom Reflect The iCaur Brand Philosophy?

The opening event was carefully curated to reflect the brand’s core philosophy: thoughtful design over loud statements. Guests entered through a circular illuminated arc, symbolising a transition into the iCaur brand world.

The illuminated “Born to Play” slogan highlighted the brand’s focus on freedom, enjoyable driving and technical excellence. Inside, a signature orange colour theme created a modern and energetic feel, while classical music added a calm and elegant touch.

Design & Experience Features:

• Portal-style illuminated entrance
• “Born to Play” branding display
• Signature orange interior palette
• Discreet reception layout without a formal desk barrier
• Curated V27 model line-up in multiple colours

What Happened At The Opening Ceremony?

The ribbon-cutting ceremony marked iCaur’s official entry into the Abu Dhabi market. Senior brand leaders and dealer representatives spoke about the strategic importance of the UAE and the brand’s long-term regional vision.

Interactive experiences added a unique touch to the event. Guests enjoyed a gaming controller-inspired photo zone and portrait sketcher robots that created personalised drawings in real time. These activations reflected iCaur’s blend of advanced technology and human connection.

What Cars Has iCaur Launched In The UAE?

The new showroom will showcase the recently launched iCaur V27 SUV, which led the brand’s regional product entry.

• The iCaur V27 is a range-extended electric SUV (REEV) combining electric drive with a petrol generator
• Available in three trims with prices from AED 134,999 to AED 164,999
• EV-only driving range of up to 150 km and total range approaching 995 km
• Powertrain includes a 1.5-litre turbo petrol engine serving as a generator only
• Variants include RWD Classic, AWD Premium and AWD Flagship models

This model offers modern technology and off-road capability to UAE buyers. The V27’s launch is part of iCaur’s broader strategy to bring advanced hybrid and electrified SUVs to the region.

Aside from the V27, iCaur has previewed other models such as the compact V23 EV and the 03T crossover, expected to arrive later in 2026 or early 2027 to broaden its UAE line-up.

What Does This Mean For Electric Mobility In The UAE?

iCaur’s Abu Dhabi showroom strengthens the shift towards electric and REEV mobility solutions in the UAE. The facility also offers strong after-sales support, ensuring long-term confidence for customers.

According to Omeir Bin Youssef & Sons, the showroom is central to delivering sustainable driving solutions through innovation, trust and quality service.

What Customers Can Expect:

• Full iCaur brand experience from day one
• Dedicated after-sales service support
• Electric and REEV technology solutions
• Premium delivery experience

iCaur plants its flag firmly in Abu Dhabi, positioning itself as a serious player in the UAE’s growing electric vehicle market. With the V27 now in showrooms and more models expected, iCaur is poised for a strong 2026.

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