Audi Unveils New Flagship Showroom In Dubai With Al Nabooda Automobiles

Audi, in collaboration with its official dealer Al Nabooda Automobiles, has opened a state-of-the-art flagship showroom in Dubai. This launch marks the first of its kind in the Middle East and introduces Audi’s new global retail concept to the region.

The new showroom has been designed as a fully immersive, digitally integrated space. It focuses on delivering a seamless and engaging customer journey while reflecting Audi’s forward-looking approach to innovation, design, and sustainability.

New Era Of Automotive Retail

The showroom spans three floors and showcases the full range of Audi’s portfolio. This includes the latest sedans, SUVs, Audi Sport models, Audi Approved pre-owned vehicles, and the all-electric e-tron series. The facility is not just a display area for cars—it is a destination where customers can experience the Audi brand in a new and interactive way.

Digital touchpoints have been added throughout the space to simplify the buying process. Visitors can explore features, compare models, and customise their vehicles digitally. The goal is to make the customer’s journey more intuitive and enjoyable from start to finish.

Senior Audi Leadership At Launch

The opening was attended by senior executives from Audi AG, including Marco Schubert, Member of the Executive Board for Sales and Marketing, and Viktoria Kaufmann-Rieger, Director of Sales Overseas. They were joined by René Koneberg, Managing Director of Audi Middle East; Victor Dalmau, COO of Audi at Al Nabooda Automobiles; and Jan Scheidgen, General Manager.

Also present were officials from Dubai Police, invited customers, and members of the media. The event celebrated Audi’s past and future by showcasing iconic models from Audi Tradition, such as the Audi 60 Sedan and Audi Quattro, alongside modern debuts like the all-electric Audi A6 e-tron and the latest Audi Q5.

Strong Commitment

K. Rajaram, CEO of Al Nabooda Automobiles, spoke at the event and praised the showroom as a symbol of Audi’s growth in the region. “This facility represents the highest level of automotive excellence, combining innovation, luxury, and customer care,” he said. “It is a major milestone in our journey with Audi.”

The showroom opening highlights the brand’s strong commitment to the UAE market and its strategy to place Dubai at the centre of Audi’s global retail plans. It also reinforces the city’s role as a hub for technology, luxury, and premium automotive experiences.

Global Benchmark

This new facility is more than just a showroom. It is a reflection of Audi’s evolving identity and its focus on future-ready solutions. The company aims to redefine how customers interact with its brand by blending physical retail with digital tools.

With this launch, Audi and Al Nabooda Automobiles have created a space that raises the standard for automotive retail, not just in the region but globally. The Dubai showroom is now a reference point for the future of Audi’s customer experience.

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