Mercedes-Benz V 300 “LA ROSE” – 1 Of 1 CONCEPT - Handcrafted by ROYAL CUSTOMS in Dubai (Since 2009)

2025 “LA ROSE” – 1 Of 1 CONCEPT - Handcrafted by ROYAL CUSTOMS in Dubai (Since 2009)
For over 16 years, Royal Customs has been handcrafting automotive masterpieces for the world's crème de la crème, Presidential Fleets & Billionaires of the world. Under the vision of Sam Solh, CEO & Designer, each vehicle is transformed into a luxurious One-Of-One Concept brought to life only once and never repeated, to preserve the truest form of exclusivity.
WHY LA ROSE ?
“Each summer in Cannes Marina, as I return to our seaside residence, I’m greeted by a familiar vision — a cluster of roses blooming by the entrance, their posture recalling the grace of a Swarovski “Enchanted Rose” crystal figurine. Their hue, a deep crimson, mirrors the rich pigeon blood tone of the sixty-eight 1.2 carat rubies that illuminate the VIP cabin of La Rose. Each gemstone is cradled in a handcrafted four-tip prong of solid 18ct gold — a tribute to nature, memory, and the enduring elegance of rarity.” – Sam Solh
INTERNATIONAL WARRANTY COVERAGE
- 2 Years - GARGASH - Dubai Mercedes Dealer
- 2 Years - EMC - Abu Dhabi Mercedes Dealer
- 5 Years - ROYAL CUSTOMS - Mercedes Partner
SAM SOLH’S SIGNATURE OPTIONS
- Sixy-Eight Red Rubies, each weighing 1.2ct, and cradled in 18ct Gold prongs
- Swarovski’s “Enchanted Rose” crystal figurine
- Royal Customs Thermotronic Climate System (RCT-1000), a meticulously engineered five-stage system, delivering a cooling experience as low as –10°C with serene precision
- Sam Solh’s Signature Vertical Blackout Shutters descend in silence, enveloping the cabin in complete darkness — a sanctuary for truly undisturbed sleep
- Sam Solh’s Party Package, featuring a mirrored revolving disco ball, strobe lights, and a laser show — transforming the cabin into an atmosphere of celebration and spectacle
- Sam Solh’s Bespoke Dual Panoramic Sunroof, framed with an automatic sun shade, welcomes natural light into the cabin — evoking an effortless sense of openness and serene freedom.
- Sam Solh’s Genuine Wood Package - hand-sculpted from genuine Mappa Burl, an exotic hardwood selected for its natural beauty, depth, and unmistakable lustre.
- Sam Solh’s Secret Nespresso Package, featuring an original Nespresso machine, four fine ceramic cups with matching plates, and a curated selection of condiments
- Sam Solh’s tailored Royal Customs Smart System, seamlessly integrated across two command centre displays, powered by our bespoke La Rose software — an intuitive interface crafted for effortless control
- Our signature standing wireless telephone chargers, powering up your device while in effortless use
- Royal Customs Whisper package, crafted to create an atmosphere of profound silence — where the outside world simply ceases to exist
- Royal Customs 12.1 Presidential Sound System, engineered for immersive purity — enveloping the cabin in rich, concert-grade acoustics.
- Royal Customs proprietary 18ct gold cup holder for each seat
- Royal Customs brand – exclusive 1” Black Comfort Foam for all seats
- Royal Customs Signature 10mm padded thick black floor matts
- Royal Customs In-House Easy Entry / Exit system for the 2 visitor seats
- Our Signature Presidential-grade Handsfree Intercom System
- Royal Customs Signature VIP Cabin Heat Insulation Package
- Royal Customs Plaque of Authenticity - beautifully engraved with your name and vehicle title, a discreet testament to provenance, identity, and one-of-one craftsmanship
EXTERIOR
- Maybach Exterior Body Kit & the La Rose Front Grill
- 20” Maybach Rims & Tires
- Maybach emblems for the complete exterior
FRONT CABIN
- Driver and passenger seats upholstered in Presidential-grade German Nappa Leather
- Each seat features our signature headrest poofs, finely embroidered with the La Rose emblem
- A quick-cooling 10.5-litre fridge discreetly positioned between the front seats
- Rear-view mirror and camera system for enhanced driver visibility and ease
VIP SEATING
- Handcrafted with Presidential Grade German Nappa Leather, and finished in the exquisite Soft Pearl tone
- Two Visitor Seats featuring the Royal Customs Signature Easy Entry & Exit System
- Two King Seats with full recline, massage capabilities, and integrated leg rests
- All four seats are fully electric & decorated with our exclusive “Envigra” custom stitch
- Both King Seats are complemented by our Signature headrest poofs, elegantly embroidered with the “La Rose” emblem
VIP CABIN & ENTERTAINMENT
- Our Privacy Suite with an electric partition for complete seclusion
- Alcantara Suede ceiling adorned with star lights, fully controlled via our Signature touch panel
- Vertically deployed 43” Samsung 4K Smart TV
- 5G Modem for uninterrupted internet connectivity
- PlayStation 5 with Dual Sense controllers and charging station
- Discreetly revealed bar with two bottles and four Villeroy & Boch crystal shot glasses
- Two Automatic solid wood Tables, gracefully deployed in exotic Mappa Burl wood, offering an elegant surface for dining or working
- HDMI, USB, and USB-C ports for seamless connectivity
- Customisable ambient mood lighting throughout the VIP cabin
- Twin Skylights for natural illumination and effortless reading
- Dual 220V power sockets, seamlessly integrated
- A concealed drawer beneath the Visitor 1 Seat, housing four Villeroy & Boch crystal tumblers
- A discreet drawer beneath the Visitor 2 Seat, designed for the secure storage of your valuables.
- Heat insulation for the complete flooring
We invite you to explore our Concept Vehicles at the Royal Customs Design Lounge, nestled within Al Khayat Art Avenue, Dubai — where true luxury is not merely observed, but intimately experienced.