Proton Persona

Introduction

The Proton Persona is a compact sedan introduced by Malaysian automaker Proton in 1993, with newer generations continuing production into the 2020s. Designed as an affordable family sedan, the Persona has been popular in both domestic and export markets. It combines practicality, efficiency, and reliability, positioning itself as Proton’s global contender in the compact sedan category.

Exterior

The Proton Persona features a clean and simple sedan design, with smooth body lines, a practical four-door layout, and a modern front fascia. Later generations introduced more refined styling, including LED headlights, chrome accents, and sharper proportions that enhanced its road presence. The overall look reflects Proton’s aim to balance affordability with contemporary appeal.

Interior

Inside, the Persona offers a spacious cabin designed for comfort and functionality. Depending on the generation and trim, interiors include fabric or leather upholstery, touchscreen infotainment systems, and ample legroom for passengers. The rear seats are foldable in some versions, increasing luggage flexibility. While not luxurious, the Persona emphasizes usability and family-friendly features.

Safety Features

Safety has been a key focus for newer Persona models. Early versions included standard seatbelts and airbags, while recent generations add ABS brakes, electronic stability control, traction control, hill-hold assist, and multiple airbags. Some models also received ASEAN NCAP ratings, highlighting improvements in crash safety.

Engine Trims

The Persona has been offered with a range of engines depending on the generation. Early models came with Mitsubishi-sourced engines, while later ones featured Proton’s CamPro engines in 1.6L petrol configurations. Transmission options include 5-speed manuals, 4-speed automatics, and continuously variable transmissions (CVT) in newer models. These powertrains focus on fuel efficiency and daily drivability rather than outright performance.

Maintenance

Maintenance of the Proton Persona is generally affordable, with parts readily available across Proton’s markets. Regular oil changes, brake servicing, and timing belt inspections ensure longevity. Some older models had issues with electronics and fuel consumption, but newer versions improved reliability significantly.

Competitors

The Proton Persona competes with compact sedans such as the Toyota Vios, Honda City, Nissan Almera, and Hyundai Accent. While rivals often emphasize refinement and prestige, the Persona stands out for its affordability, practicality, and value-for-money proposition, particularly in Southeast Asian markets.