ROX Adamas

Introduction

The ROX Adamas is a premium mid-size SUV designed by ROX Motors, representing the brand’s ambition to deliver modern design, cutting-edge technology, and superior driving comfort to GCC customers. Tailored for the region’s diverse road conditions, the Adamas combines elegant aesthetics with durable engineering. Built on a robust chassis and powered by an efficient turbocharged engine, it offers a dynamic balance of performance and practicality. The model name “Adamas,” meaning “diamond,” reflects its refined strength, sophisticated character, and enduring reliability—traits perfectly suited for the GCC market.

Exterior

The ROX Adamas showcases a bold and futuristic exterior design inspired by geometric precision. Its hexagonal front grille with a chrome mesh pattern and slim LED matrix headlights give it a distinct visual signature. The long wheelbase, sculpted side profile, and strong shoulder lines emphasize power and proportion, while the contrasting roof design enhances its sporty stance. At the rear, continuous LED taillights stretch across the width, paired with dual exhaust outlets and a skid plate for a premium touch. The aerodynamic design ensures stability at high speeds, ideal for GCC highways.

Interior

Inside, the ROX Adamas offers a luxurious and technologically advanced cabin, crafted to enhance comfort during long drives in hot GCC climates. The interior features ventilated leather seats, multi-zone automatic climate control, and ambient LED lighting. The minimalist dashboard houses a dual-screen digital interface that integrates a 12.3-inch infotainment touchscreen and a fully digital instrument cluster. A panoramic sunroof, wireless charging pad, and premium audio system further enrich the driving experience. The cabin’s soft-touch surfaces and sound insulation deliver a calm, elegant atmosphere suitable for both business and family use.

Safety Features

The ROX Adamas incorporates advanced safety technologies designed to meet GCC regulatory standards. It includes Electronic Stability Control (ESC), Hill-Start Assist (HSA), Anti-lock Braking System (ABS), Electronic Brakeforce Distribution (EBD), and Traction Control System (TCS). Six airbags provide comprehensive protection, while advanced driver-assistance systems (ADAS) such as Adaptive Cruise Control, Lane Keeping Assist, and Blind Spot Monitoring ensure confidence behind the wheel. A 360-degree camera with parking sensors enhances maneuverability in tight spaces. Built with high-strength steel, the Adamas ensures stability and safety under all driving conditions.

Engine Trims

The ROX Adamas (GCC spec) is powered by a 1.6-liter turbocharged four-cylinder petrol engine delivering 197 horsepower and 290 Nm of torque, paired with a 7-speed dual-clutch automatic transmission (DCT). The powertrain is tuned for smooth performance and high efficiency, offering both Front-Wheel Drive (FWD) and All-Wheel Drive (AWD) variants. Fuel consumption averages 14.5 km/L, balancing spirited driving with economical use. The intelligent AWD system optimizes grip and stability on sandy or uneven surfaces, making the Adamas versatile for both city roads and weekend desert adventures.

Maintenance

The ROX Adamas is designed for reliability and ease of ownership in demanding GCC environments. Its cooling system, air filters, and battery insulation are adapted for high temperatures and dusty conditions. Routine maintenance includes engine oil changes, brake inspections, and system diagnostics. The DCT gearbox and turbocharged engine use high-quality lubricants to ensure longevity. With ROX’s regional service support and readily available spare parts, the Adamas offers a cost-effective ownership experience with minimal downtime.

Competitors

The ROX Adamas competes with mid-size SUVs like the Changan UNI-T, Haval H6, Geely Monjaro, and Chery Tiggo 8 Pro in the GCC market. While competitors emphasize brand recognition, the Adamas distinguishes itself with futuristic design, advanced technology, and superior comfort at a competitive price. Its combination of luxury, practicality, and reliability positions it as a strong alternative for buyers seeking a premium yet affordable SUV tailored for GCC roads and climate.