ZNA Rich

Introduction

The ZNA Rich is a robust and affordable pickup truck from Zhengzhou Nissan Automobile (ZNA), combining Nissan’s reliability with Chinese engineering value. It caters to both personal and commercial users looking for a capable vehicle for everyday use and light off-road duties. The Rich balances strength, comfort, and practicality, making it popular in developing markets where durability and affordability are key. With modern styling and efficient engines, it represents a solid entry in the mid-size pickup segment.

Exterior

The ZNA Rich features a muscular yet modern exterior design inspired by the Nissan Frontier. Its bold front grille, elevated stance, and sharp headlights give it a commanding presence on the road. Reinforced bumpers and wheel arches enhance its rugged appeal, while alloy wheels add a touch of style. The truck bed is spacious and lined for protection against heavy loads, and step rails make access easy. Overall, the design balances toughness and everyday usability.

Interior

Inside, the ZNA Rich provides a simple and functional cabin that prioritizes comfort and convenience. It includes adjustable seats with supportive cushioning, air conditioning, and a user-friendly dashboard layout. The materials are durable to withstand tough working conditions, while optional features such as touchscreen infotainment and power accessories enhance its appeal. The cabin is surprisingly quiet, offering a comfortable environment even on longer journeys.

Safety Features

Safety in the ZNA Rich is supported by essential systems and structural integrity. The vehicle includes front airbags, Anti-lock Braking System (ABS), and Electronic Brake-force Distribution (EBD). Its reinforced body frame provides strong impact resistance, while the high ground clearance ensures better stability on uneven roads. Rear parking sensors and a rear-view camera are available on higher trims to improve maneuverability and safety during tight parking situations.

Engine Trims

The ZNA Rich offers multiple engine configurations depending on the market. Common options include a 2.4L gasoline engine producing around 150 horsepower and a 2.5L turbo-diesel engine designed for higher torque and better fuel efficiency. Both engines are paired with either a 5-speed manual or 6-speed automatic transmission. Four-wheel-drive variants are available for those who need extra traction in demanding terrains, while two-wheel-drive versions suit urban and commercial use.

Maintenance

Maintenance of the ZNA Rich is cost-effective due to widely available parts and straightforward mechanical design. The engines are built for longevity with minimal maintenance requirements. Regular servicing ensures reliable operation, and ZNA’s expanding service network across markets supports easy access to maintenance facilities. Its simplicity reduces downtime and ensures that it remains a dependable workhorse for both individuals and small businesses.

Competitors

The main competitors of the ZNA Rich include the Toyota Hilux, Nissan Navara, and Great Wall Wingle. While the Hilux and Navara offer more advanced technology and refinement, the ZNA Rich competes strongly on price and durability. It is especially attractive to value-conscious buyers seeking a balance between capability, comfort, and affordability.