ROX 01 PRESTIGE VIP 7 seats 1.5L PLUG-IN LONG RANGE FOR LOCAL

Highlights

• Lowest running cost in class
• 7+ seat capacity with captain chairs
• Most advanced ADAS standard

Summary

This hybrid SUV represents a massive step forward for buyers in the GCC who want the power and presence of a full-sized off-roader without the punishing fuel bills of a traditional V8. Being a 2025 model, it enters the market with the latest battery-management tech designed to thrive in our harsh summer heat while offering a massive 500 horsepower output. The black exterior is a high-demand choice in the UAE and Saudi markets, ensuring that its resale appeal remains strong for years to come. With its unique six-seat layout featuring luxury captain chairs, it bridges the gap between a family hauler and an executive lounge. This is an ideal pick for those who frequently drive between emirates and want a vehicle that feels as modern as the cities they live in. The most important consideration for a buyer today is the massive advantage in daily running costs compared to any naturally aspirated rival in this size category.

This Car vs Other 2025 01s

As a 2025 model, this vehicle is at the absolute start of its lifecycle, meaning it carries the most updated software calibrations for its hybrid powertrain and cooling systems. In the GCC market, where shoppers often look for vehicles with minimal wear, a current-year model provides a clear psychological and mechanical advantage over slightly older inventory. While typical annual mileage for a family SUV in this region hits the 25,000 km mark quickly, this example remains in pristine condition, offering a 'new car' experience without the initial showroom depreciation. The deep black paint is particularly advantageous here, as it remains one of the three most sought-after colors for subsequent resale in Dubai and across the GCC states. Choosing a 2025 model now ensures you stay ahead of the curve as this brand's presence continues to grow across regional service networks.

PRESTIGE vs Lower Trims

The Prestige trim is specifically engineered for the buyer who prioritizes the interior experience, replacing the standard middle bench with high-end captain chairs that transform the second row. While lower trims focus on utility, this level adds a layer of refinement that GCC buyers expect, such as superior cabin insulation and upgraded materials on touchpoints that handle the heat better. You get a comprehensive 360-degree camera system and advanced parking sensors as standard, which are essential for navigating tight mall parking or busy urban streets in Riyadh and Abu Dhabi. The climate control system in this trim is also more robust, featuring independent zones that ensure the third row receives proper airflow during the peak of summer. Furthermore, the Prestige trim includes an enhanced lighting package and aesthetic touches that give it a more commanding presence on the highway compared to the base variants.

01 vs Segment Rivals

When compared to established rivals like the Toyota Land Cruiser or the Nissan Patrol, this model offers a completely different value proposition by utilizing a high-output hybrid system that generates 500 horsepower from a 1.5-liter range-extender setup. This allows for significantly lower fuel consumption during city commutes in heavy traffic while still rivaling the power of a large displacement engine. It offers a more tech-centric cabin than the more utilitarian rivals, focusing on screen real estate and integrated smart features that appeal to a younger, more tech-savvy GCC demographic. While legendary rivals are known for extreme dune bashing, this model leads in cabin quietness and on-road smoothness, making it a better daily driver for families who spend 90% of their time on pavement. It also provides a more versatile 6-seat configuration that is often an expensive or unavailable option in other mid-to-large SUVs in this class.

Running Costs & Resale

The primary financial draw for this hybrid is the dramatic reduction in monthly fuel expenditure, especially for those living in one emirate and working in another. Real-world consumption is remarkably low for a 500-horsepower SUV, as the system intelligently switches between electric and petrol power to optimize efficiency in stop-start traffic. Maintenance intervals are predictable, and while this is a newer brand to the GCC, authorized service centers are rapidly expanding in the UAE to support the growing fleet. Because this is a 2025 model, it will hold a high percentage of its value over the next three years, as it remains the 'current' body style and technology version. In the Western-style used car markets of Dubai, hybrid SUVs are seeing a surge in demand, which helps offset the typical depreciation luxury vehicles face. The simple four-cylinder engine design also means that routine mechanical servicing is less complex than high-strung, multi-turbo V8 alternatives.

Performance & Capability

With 500 horsepower at your disposal, the acceleration is immediate and linear, providing the kind of confidence needed for high-speed overtaking on the E11 or E311 highways. The All-Wheel Drive system is sophisticated, managing torque distribution instantly to ensure stability during sudden rain showers or when traversing gravel tracks to reach a desert campsite. Despite its focus on luxury, the SUV has the ground clearance and suspension travel to handle moderate off-road excursions and weekend family adventures with ease. The hybrid architecture provides massive torque from a standstill, making it feel surprisingly agile for its size in urban environments. Drive modes can be adjusted to prioritize electric efficiency for the school run or maximum power for long-distance cruising across the border. It is a dual-purpose machine that balances the grunt of a performance car with the sturdy bones of a traditional SUV.

Comfort & Cabin

The interior is dominated by its intelligent 6-seat layout, where the second-row captain chairs provide a level of comfort usually reserved for luxury sedans. Every passenger benefits from a cabin designed to shield them from the 45-degree GCC heat, thanks to high-quality glass insulation and a very powerful air conditioning unit. The seats are ergonomically designed for long-distance hauls, such as the four-hour drive from Dubai to Muscat, ensuring everyone arrives refreshed. Ambient lighting and premium materials create a sophisticated atmosphere that matches the upscale vibe of major GCC cities. Storage is plentiful, and even with the third row in use, there is functional space for groceries or light luggage. Tech integration is seamless, allowing for easy connectivity of multiple devices to keep the whole family entertained during long road trips.

Safety

This vehicle is equipped with one of the most comprehensive ADAS (Advanced Driver Assistance Systems) suites available in its segment, which is a major selling point in the fast-paced GCC traffic environment. It features adaptive cruise control and lane-keeping assist that take the stress out of long desert highway stretches between major cities. Blind-spot monitoring and rear cross-traffic alerts are standard, providing vital protection in the multi-lane environments typical of UAE infrastructure. The structural integrity is designed to meet high global safety standards, backed by a suite of airbags that provide full coverage for all three rows of passengers. Emergency braking and collision warning systems act as an extra set of eyes, which is particularly useful during the occasional dust storms or heavy fog seen in the region. These proactive safety measures are often expensive add-ons for rivals but come integrated here to ensure total peace of mind for family buyers.

The bottom line

This 2025 ROX 01 Prestige is the smart move for a modern GCC family that wants 500-horsepower performance without the high fuel costs of a traditional SUV. Given its current-year status and the highly desirable 6-seat captain chair configuration, it represents a significant savings over a showroom-new purchase while offering a higher tech spec than almost anything else on the road today.

AI insights generated from market expert data. Always inspect the vehicle before purchase.