ROX 01 ALL ROUND

Highlights

• 7+ seat capacity with captain chairs
• Lowest running cost in class
• Most advanced ADAS standard

Summary

This 2026 ROX 01 represents a cutting-edge entry into the adventure SUV segment, specifically designed for families who need a versatile seven-seater without the heavy fuel overhead of traditional large SUVs. As a Range Extended Electric Vehicle (REEV), it perfectly solves the range anxiety associated with long-distance GCC road trips by using its 1.5-liter engine as a dedicated generator for the electric motors. The white exterior is the most practical choice for the region, reflecting the intense summer heat better than any other shade while maintaining the highest possible resale demand in the UAE market. With 476 horsepower and dual-motor All Wheel Drive, it offers performance that rivals premium German SUVs but with significantly lower daily operating costs. For a forward-thinking buyer in the GCC, this trim provides a level of standard technology—including a massive interior screen and integrated camping features—that typically requires expensive options on European competitors. The single most important consideration for a local buyer is the seamless transition between silent city electric driving and the unlimited range capability for cross- emirate highway cruising.

This Car vs Other 2026 01s

Being a 2026 model year, this vehicle is essentially brand new and sits at the very beginning of its lifecycle in the GCC market. In a region where the average annual mileage is often 25,000 km, finding a current-year REEV with such recent production ensures the lithium-ion battery and the range-extending engine are in peak condition. The white exterior is a strategic advantage for local buyers, as it significantly aids the air conditioning system by reducing cabin heat soak during the afternoon sun. Compared to other units that might be imported with lower specifications, this All Round trim is configured to handle both urban commutes and weekend excursions with equal ease. The mechanical components benefit from the latest production refinements, making it a more reliable long-term prospect than the very first production batches seen in earlier years.

ALL ROUND vs Lower Trims

The All Round trim is the sweet spot for the GCC market because it prioritizes the features that matter most in our climate and driving conditions. While base versions of some REEVs might skip out on complex seating arrangements, this trim secures the full seven-seat configuration with premium materials that are easier to clean after a trip to the beach or the desert. You get the upgraded 360-degree high-definition camera system which is indispensable for navigating the tight parking spots in Dubai Mall or the crowded streets of Riyadh. Additionally, this trim includes the full suite of ventilated seating for both the driver and front passenger, a feature that moves from 'luxury' to 'necessity' from May through September. The audio system and interior ambient lighting are also significantly enhanced over more basic variants, providing a more premium atmosphere during long night drives between emirates.

01 vs Segment Rivals

The ROX 01 enters a competitive segment alongside established players like the Li Auto L8 and the Huawei-backed AITO M7, but it distinguishes itself through its more rugged, off-road-inspired aesthetic and vertical tail-gate design. Unlike traditional petrol-only SUVs like the Nissan Patrol or Toyota Land Cruiser, the ROX 01 offers an almost silent driving experience in the city while delivering nearly 500 horsepower instantly from its electric motors. Its fuel tank combined with the battery provides a total range that exceeds many segment rivals, allowing for a round trip from Dubai to Muscat with minimal stopping for refueling or charging. The cabin cooling capacity is designed to compete with the best in class, ensuring that all three rows receive ample airflow via dedicated rear vents. Furthermore, the interior tech interface is more intuitive and faster-reacting than what you will find in many established luxury European SUVs in this price bracket.

Running Costs & Resale

Running costs for this REEV are among the lowest in its class, as it allows for pure electric commuting on shorter daily trips within the city. For a typical UAE resident driving 20 kilometers to work, the petrol generator may not even need to engage, drastically reducing monthly fuel expenditure compared to a standard V8 SUV. While this is a Chinese spec vehicle, parts for modern REEV platforms are becoming increasingly available through specialized independent service centers in the UAE and Saudi Arabia that cater to high-tech imports. Depreciation for new-energy brands in the GCC is stabilizing as the infrastructure grows, and the ROX 01's unique position as a family-sized adventure vehicle helps it retain value better than smaller, city-only EVs. After three years of ownership, the value is expected to remain competitive, especially given the high demand for high-horsepower SUVs that don't suffer from high fuel consumption. Regular service is simpler than a traditional SUV, requiring standard oil changes for the small 1.5L engine while the electric motors remain virtually maintenance-free.

Performance & Capability

With a massive 476 horsepower and instant torque from the dual-motor setup, the 01 reaches 100 km/h with a level of urgency that surprises most drivers accustomed to traditional SUVs. This power is perfectly suited for highway overtaking on the E11 or E311, where merging into fast-moving traffic requires confidence and speed. The All Wheel Drive system is intelligently managed, providing excellent traction on gravel tracks or sandy patches encountered during family weekend outings to the wadis. It offers a ground clearance that allows it to navigate speed bumps and rougher terrain without concern, making it a versatile tool for the diverse geography of the GCC. The regenerative braking system is also tuned for the region's stop-start traffic, helping to recoup energy during the morning rush hour in Riyadh or Doha. Even when the battery is low, the 1.5L turbocharged generator ensures that the motors have a constant supply of power, so you never lose that performance edge during long desert highway stretches.

Comfort & Cabin

The interior of the ROX 01 is designed as a sanctuary from the harsh GCC exterior environment, featuring a spacious seven-seat layout that doesn't feel cramped in the final row. The use of high-quality cabin insulation keeps the desert wind noise out, while the massive panoramic roof is treated with high-level UV protection to prevent the greenhouse effect during the peak of summer. The air conditioning system is exceptionally powerful, specifically tuned to bring cabin temperatures down rapidly after the car has been parked in the sun. For families, the inclusion of captain-style seating in the middle row provides a sense of luxury and easier access to the back, which is perfect for school runs or long trips to the mountains. Technology is a major highlight, with a central infotainment screen that mirrors the responsiveness of a high-end smartphone, keeping the family entertained and the driver informed. Storage is plentiful, with various compartments throughout the cabin for water bottles and mobile devices for all seven passengers.

Safety

Safety in the ROX 01 is handled by a sophisticated suite of sensors and cameras that provide a 360-degree safety bubble around the vehicle. The Most Advanced ADAS (Advanced Driver Assistance Systems) package includes adaptive cruise control, which is a life-saver on the long, straight highways between Dubai and Abu Dhabi. Lane-keeping assist and blind-spot monitoring are standard, providing vital warnings during high-speed lane changes on busy multi-lane roads. The vehicle's structural integrity is designed to meet strict international standards, featuring high-strength steel in critical areas to protect all seven occupants. In the event of an emergency, the automated emergency braking system can detect pedestrians and other vehicles, providing an extra layer of protection in dense urban environments. This combination of active and passive safety makes it one of the most secure ways to transport a large family across the GCC today.

The bottom line

For the modern GCC family looking to bridge the gap between traditional SUV capability and future-proof electric efficiency, this 2026 ROX 01 in All Round trim is the premier choice. It offers the high-end tech and performance of a luxury vehicle with the practical versatility of a white, seven-seat SUV that is perfectly suited for the region's climate and lifestyle.

AI insights generated from market expert data. Always inspect the vehicle before purchase.