DubiCars Announces New Premium Identity & Brand Uplift: An Elevated New Look & Feel

You might want to update your mental image of DubiCars. The familiar pink-red logo is retiring, the letters are now sharper, modern, and inspired by automotive design, and the UAE’s number 1 car marketplace has entered its purple era.

DubiCars has unveiled a completely redesigned brand identity led by a new geometric logo and a vivid signature colour. Called Vivid Royal Purple, the new #990099 shade is bold, premium and virtually impossible to confuse with any other.

Most brands in the region operate somewhere within the same traffic-light palette of red, blue and green. DubiCars has taken a deliberate turn away from all three.

Why Purple?

Purple is distinctive, digital-native, premium, and ownable. That’s precisely why it works.

The colour has been associated with luxury for centuries, but Vivid Royal Purple is far more energetic than the ceremonial shades usually linked to royalty. Its strong saturation gives it presence on a billboard, and vibrance on a phone screen.

It also avoids the usual luxury brand routine of just placing gold lettering on a black background. The DubiCars purple feels premium, exclusive, and confident without needing to shout about it. It’s also why some of the world’s best exotic cars wear purple. 

Purple Has Been Making An Impression

Purple may be new to the DubiCars logo, but it is certainly no stranger to the cars listed on the platform. Close to a 100 UAE dealerships have advertised purple cars on DubiCars this year alone, with hundreds of purple vehicles listed for sale across everything from everyday performance cars to multimillion-dirham hypercars.

It is a versatile colour. Purple can make a muscle car feel more rebellious, a luxury SUV considerably less restrained, and a hypercar look out of this world. Here are five great examples currently listed on DubiCars.

McLaren Speedtail

Purple feels entirely appropriate on a hypercar that was designed for high speeds and exclusivity. This McLaren Speedtail is one of only 106 produced, develops 1,070hp from its hybrid V8 powertrain, and is brand-new. It also carries purple into its three-seat cabin, and is listed at AED 12.8 million, making it the most expensive purple car on DubiCars.

Lamborghini Revuelto

Lamborghinis have never shied away from vivid colours, and this purple Lamborghini Revuelto makes the brand’s first series-production V12 plug-in hybrid look even more theatrical. With only 526km recorded and an asking price of AED 2.05 million, this supercar was never meant to be subtle.

Mercedes-Benz Brabus G900

A standard purple G-Class would attract a good amount of attention by itself. But this Mercedes-Benz Brabus G900 goes several steps further with a full carbon widebody kit, a power-dome bonnet, 24-inch wheels, illuminated Brabus detailing and side-exit exhausts. The AMG V8 still powers the SUV, and this one’s priced at AED 1 million.

Dodge Challenger R/T

Few cars carry a loud colour quite as naturally as an American muscle coupe. This purple Dodge Challenger R/T pairs its extroverted paintwork with a 375hp 5.7-litre Hemi V8 and rear-wheel drive.

BMW M235i

Purple doesn’t always need a seven-figure price or a V12 to work wonders. This 2025 BMW M235i wears a rich violet finish that gives the compact performance model far more personality than the usual monochrome choices. It produces 300hp and is listed for AED 179,999.

These listings also reveal why Vivid Royal Purple makes sense for DubiCars. The colour is rare enough to be memorable and unique, but versatile enough to belong on any premium car. Now it belongs on the platform bringing all of them together.

Check out the top 10 most legendary purple cars ever made.

Automotive-Inspired Styling

The DubiCars logo change extends far beyond the colour palette.

The previous DubiCars logo was tall and relatively narrow, with rounded letterforms that gave it a warm character. The new logo retains the recognisable two-line arrangement but redraws almost everything within it. 

The lettering is now wider, lower, more geometric, and heavily inspired by automotive design. Horizontal lines are stronger, corners are more deliberate, and the overall composition feels planted. There’s also an increased emphasis on the word ‘Dubi,’ making the brand name clearer than ever before.

Look closely, and there is genuine automotive flavour in the new shapes. The angled corners and long horizontal strokes recall the surfacing and lighting signatures found on modern cars, while the tightly controlled curves prevent the design from feeling clinical. It has the crispness of a modern digital interface with just enough warmth to remain unmistakably DubiCars.

More Than A New Coat Of Paint

Rebranding a familiar company is rather like redesigning a successful car. Change too little, and nobody notices. Change too much, and people wonder where the original went.

DubiCars has kept the most recognisable part of its identity: the stacked DUBICARS name. Everything around it has then been tightened, sharpened and given greater road presence.

The old logo belonged to the period in which DubiCars established itself. The new one reflects what the brand has grown into: the UAE’s number 1 car marketplace, used by millions of people and home to tens of thousands of vehicle listings.

Designed To Grab Eyeballs

DubiCars is experienced primarily through screens. Buyers open the platform to search, compare, and enquire. The new identity therefore had to work digitally before almost anything else. Its broad letterforms remain clear at small sizes, while Vivid Royal Purple retains its impact on app icons, search pages, social-media posts and video graphics. 

The identity also needed to escape the screen convincingly. The new logo is designed to carry the same presence across billboards, posters, event spaces, leaflets and merchandise. Applied to DubiCars’ own vehicles, the combination of sharp lettering and vivid purple are particularly attractive. The new identity also reflects how DubiCars defines a premium experience. 

The Logo Arrives First: There’s More To Come

The new identity is the first visible sign of a much bigger transformation at DubiCars. Behind the Vivid Royal Purple and sharper wordmark, work is underway on a sleeker automotive marketplace designed to make discovering, comparing, buying and selling cars faster and more intuitive.

A Premium Buyer Experience

For buyers, that means an increasingly premium digital experience backed by an enormous variety of listings, faster AI-assisted car discovery, improved car-valuation tools and more useful features throughout the ownership journey. The choice will remain vast; finding the right car within it is about to become considerably easier.

Advanced Tools For Car Dealers

UAE car dealerships can expect equally significant changes. Advanced AI-powered features, revamped workflows, and new opportunities for exposure will help dealers manage listings more efficiently and connect their stock with the buyers most likely to want it. The new logo may be arriving first, but it is only the opening move.

The New Dubi

A new identity. A new approach. A new Dubi, shaped by the ambition of our brand and the people who make it possible: The next chapter is coming soon. We look forward to sharing it with you.

Stay tuned, and Find It On Dubi.

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