Borgward opens first showroom in UAE

Yet another historic manufacturer has risen from the ashes to once again produce high-end luxury vehicles for all walks of life. Having taken a hiatus for a couple of years, Borgward is back with their revamped models and is now on sale in the Middle East including the UAE.

Ideally suited for the region, the Borgward BX7 is joined by the BX5, BX7 TS and BX6 TS. While the first two are classified as SUV’s, the later is dubbed as a crossover.

Borgward UAE currently offers a wide variety of the BX7 with room for five to seven passengers. Front-wheel drive is the norm with AWD being available on higher trim levels, plus customers can choose from a plethora of state-of-the-art features.

Not just a showroom for Borgward

Additionally, Borgward has opened up a Middle East parts centre located in the Jebel Ali Free Zone (JAFZA). Spanning across 16,000 square meters, the brand new facility aims to cut down delivery time significantly for regional demand with the now Chinese owned brand expecting to cut delivery time down to 2-5 days from customers placing an order to delivery of the product.

To celebrate the monumental occasion, the revived brand has revealed a number of promotion’s exclusive to residents fo the UAE including unlimited kilometre warranty, buy-back guarantee and a free, brand new iPhone for select customers.

Prices start at AED 94,500 for base five seater models and continue upwards to AED 131,250 for the full-option seven-seater model with all-wheel drive.

Dubicars.com has new Borgward for sale in Dubai.

Note: European model shown.

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