DubiCars Launches ‘Find It On DubiCars’

Whatever car you’re thinking of, Find It On DubiCars.

A sensible Toyota for the daily commute. A seven-seat SUV for a growing family. A V8 Mustang bought with the perfectly reasonable argument that life is short. A powerful supercar. Or that exclusive luxury car for chauffeur-driven opulence. The UAE’s millions of car buyers have very different wish lists, and DubiCars is just what they all need.

DubiCars has launched ‘Find It On DubiCars’, an initiative built around the enormous variety of cars available on the platform. From first cars and family upgrades to luxury sedans, electric SUVs and rare supercars, the market initiative gives that choice a catchphrase the UAE is about to hear rather often.

Following the recent launch of its new premium identity and brand uplift, DubiCars is stepping into its next chapter, with the message being hammered in through the radio, across Dubai’s outdoor advertising spaces and throughout social media. One catchphrase is set to do plenty of the talking: ‘Find It On Dubi.’

What Is ‘Find It On DubiCars’

‘Find It On DubiCars’ is the brand’s new market initiative showcasing the breadth of cars available on the marketplace for smarter choices. It brings the UAE’s car buyers, dealers and private sellers together around one simple message: “Whatever car you’re thinking of, Find It On DubiCars.”

The UAE has tens of thousands of interesting cars for sale. The challenge is getting them in front of the people who want that exact car. That includes the affordable hatchback someone needs today, the family SUV they have spent weeks comparing, and the supercar they keep checking despite having absolutely no intention of buying. 

A family might be searching for the right seven-seat SUV in a particular colour with specific options, while a dealer has exactly that car in stock. A private owner might be selling the particular model, trim and colour another buyer has spent weeks trying to find.

DubiCars is the place for all of those searches to meet. ‘Find It On DubiCars’ takes that opportunity to a wider audience, showcasing real cars, involving more than 100 UAE car dealers and directing buyers towards listings they can explore and enquire about.

For buyers, it means more choice within reach. For sellers, it means more opportunities to get their cars seen. This message belongs to everyone with a car to find, or a car to sell.

From Your Commutes To Your Social Media Scrolls

‘Find It On DubiCars’ is going wherever the UAE’s car conversations and car-buying or selling thoughts take place.

Virgin Radio and Dubai 92 will carry the message throughout the day. Across Dubai, digital advertising faces, banners and massive hoardings at strategic locations will give the initiative a substantial physical presence on the road. And social media will keep it in view long after the engine has been turned off.

The approach is consistent and purpose-driven. Whether someone is listening on the way to work, passing a billboard or browsing on their phone, the answer to their next car search stays the same.

The physical advertising presence also gives DubiCars’ new purple identity a much larger stage. The brand has a fresh look, the platform is the most advanced in the industry, and now the market initiative gives people a reason to remember the name.

A Large Dealer Network, With The Cars To Prove It

Some of the campaign’s most interesting voices and appearances will come straight from the showroom floor.

Car dealers across the UAE are set to showcase noteworthy cars in a ‘Find It On DubiCars’ video series. Each featured car is already listed on DubiCars, giving viewers a clear next step after the video ends.

Spotting a car on social media is easy, but finding the actual car for sale usually takes a lot of effort. DubiCars, however, makes it extremely easy to find the exact car you’re looking for, with its industry-leading search capability. 

The videos give participating dealers another opportunity to put their stock in front of potential customers, while buyers get a closer look at the variety available. The series will have plenty of different voices, different showrooms and different cars, but the same message: Find It On DubiCars.

A Marketplace For Very Different Wish Lists

The UAE has a uniquely broad appetite for cars. A performance sedan, a luxury SUV, and a limited-production supercar can be equally important purchases for their buyers.

DubiCars brings those searches together. Its used cars for sale in the UAE cover everyday transport, family SUVs, performance cars and luxury models, alongside a substantial selection of new cars.

A buyer comparing Toyota Camry listings can focus on running costs, mileage and specification. Someone browsing Ford Mustangs has a rather different set of priorities. Buyers considering a move away from petrol can explore electric cars, while the particularly colour-conscious can even browse purple cars.

‘Find It On DubiCars’ puts that breadth at the centre of the conversation. The message applies as much to the car needed on Monday morning as it does to the one saved in a folder marked “one day”.

Big Choice With Precise Search

With tens of thousands of cars to browse, the key is being able to narrow them down.

DubiCars’ search filters cover make, model, trim, year range, mileage, and budget, including cash prices or monthly payments. Buyers can also refine searches by regional specifications, city, dealer or private seller, and whether a vehicle is available for UAE use, export, or both.

The detail goes considerably further: body type, engine capacity, cylinders, horsepower, seats, doors and more than 24 colour options. Fuel filters cover petrol, diesel, hybrid, electric, PHEV and REEV vehicles.

For someone who knows exactly what they want, the advanced trim-level discovery helps separate the right version from everything carrying the same model badge.

For buyers working around a monthly budget, the DubiCars car finance calculator provides an installment estimate before the shortlist becomes too ambitious.

DubiCars’ new upgraded ad page complements the search experience, helping buyers assess individual cars and sellers present them more effectively. The aim is straightforward: make a large marketplace easy to use, even when the wish list gets very specific.

DubiCars Badges: Useful Details Before The First Enquiry

The search also needs to tell buyers something about the seller and the listing.

DubiCars’ badge system puts several useful distinctions in view:

• Exclusively On DubiCars: Identifies cars that are advertised exclusively on DubiCars, and no other marketplace.
• Highly Responsive: Highlights dealers who consistently respond quickly to enquiries.
• Certified Pre-Owned: Identifies qualifying cars only from official distributors that meet manufacturer standards.
• Verified Seller: Indicates a seller known to and trusted by DubiCars.

Badge filters add another way to refine the shortlist around those preferences. For buyers, knowing that a dealer responds promptly or that a car carries official CPO backing helps decide which enquiry to make first.

More Eyes On Cars, Less Work For Sellers

A good car still needs to reach the right buyer. With tens of thousands of cars for sale across the UAE, plenty struggle to attract attention online because of how they are advertised.

‘Find It On DubiCars’ is designed to bring more people into a marketplace that already attracts over 2.5 million monthly users, giving both individual car sellers and dealers access to a substantial audience. Dedicated customer support agents help sellers along the way, and then there’s the AI-powered upgraded DubiCars platform.

The Ad Posting Agent uses uploaded images to identify attributes such as make, model, trim, year, body type, and colour, pre-filling details so sellers can focus on mileage and price. Under “Description by DubiCars Intelligence”, AI-generated descriptions highlight what matters for that type of car, whether it is family practicality or performance.

Smart Moderation checks new listings, fills missing trim information, and flags mismatches for dealer review in ControlAuto. More accurate information helps the right cars appear in the right searches.

The upgraded DubiCars platform also includes similar-car suggestions. When a seller does not respond within a defined window, the system is designed to suggest alternatives from Highly Responsive dealers. A stalled conversation should not have to stall the entire car search.

DubiCars: The Next Chapter

DubiCars’ new identity marked a visible change. ‘Find It On DubiCars’ now puts the platform’s choice, dealers and cars in front of a wider audience, with further improvements to the buying and selling experience still to come.

For buyers, the initiative offers a clear place to begin. For private sellers and dealers, it creates more opportunities for their cars to be discovered.

Across the airwaves, Dubai’s billboards and the UAE’s social feeds, the message will keep coming back to the cars.

Whatever car you’re thinking of, Find It On DubiCars.

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