Smart, an electric car brand jointly owned by Mercedes-Benz, is all set to enter the UAE market soon. Smart Car announces a strategic partnership with AW Rostamani Group (AWR) to enter the country’s EV segment.
The collaboration was marked by a Memorandum of Understanding in September and celebrated through a signing ceremony on December 11 in Dubai. This signifies a distinctive leap in AWR Group’s commitment to driving the electrification of the UAE’s automotive market.
The alliance between AWR and Smart Car aims to introduce Smart’s innovative portfolio of all-electric vehicles to the Emirates. Further, the partnership aligns seamlessly with the UAE’s vision for a sustainable and technologically advanced future. This strategic move further cements AWR Group’s role as a pivotal force in the region’s transition towards intelligent urban mobility solutions.
Smart Electric Cars
Smart’s current global portfolio of all-electric vehicles includes the following models:
- Smart EQ Fortwo
- Smart #1
- Smart #3
The range encompasses compact, city-friendly models, as well as larger vehicles tailored to diverse preferences. The Smart #1 is expected to be the first model launching in the UAE. It will be powered by a 200kW motor and a 66kWh battery pack, delivering over 400km range per charge.
Ms. Mandy Zhang, the Vice President of Global Sales, Marketing, and After-Sales of Smart Automobile, expressed the significance of this partnership for the brand’s development in the Middle East market.
She further stated, “This partnership marks a milestone of our development in the Middle East market. AW Rostamani Group has abundant operational experience in the UAE. We believe this will help Smart to grow here and further boost the global development of the brand.”
Michel Ayat, CEO of AWR Automotive, said, “Introducing state-of-the-art Smart Car electric vehicles to the UAE is a strategic move that transcends mere market growth; it embodies our vision and commitment to substantially shape a future where intelligent mobility and sustainability are fundamentally intertwined.”
The electric revolution is very much here in the UAE and we are noticing many EV brands entering the market. Soon, the EV segment will have new models benefiting the market with a wide variety of choices across different price brackets. Kudos to AWR Group for the initiative.
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