2026 Ford Everest V6 Launched In The UAE: New Tremor Off-Road Variant Introduced

Ford Motor Company has revealed the 2026 Everest at the Liwa International Festival in the UAE, marking a key milestone in its Middle East strategy. The launch highlights a region-exclusive 2.7-litre V6 EcoBoost engine and introduces the new Everest Tremor, designed for buyers who demand genuine off-road capability.

The unveiling comes as Ford completes more than 40 years in the Middle East. It also signals a move towards region-specific engineering.

What Makes the New V6 Engine Important for the Middle East?

The headline update for the 2026 Everest is the introduction of a new 2.7-litre V6 EcoBoost petrol engine. This unit is exclusive to the Middle East and produces 355hp and 500 Nm of torque. Power is sent through a 10-speed automatic transmission.

Ford says the engine is tuned for city driving, highway cruising, and extreme desert conditions. The focus is on smooth power delivery, strong torque, and heat tolerance. Final output figures remain subject to GSO certification.

How Does the Everest Tremor Improve Off-Road Capability?

Alongside the V6 engine, Ford introduced the Everest Tremor. This variant is designed for buyers who regularly venture off-road but still need everyday comfort.

The Tremor is not a styling package. It features 17-inch all-terrain tyres and a dedicated Bilstein suspension system. These upgrades improve stability, control, and ride quality on sand, gravel, and uneven terrain. The result is a vehicle that can handle weekend desert trips without compromising weekday usability.

How Does the Everest Tremor Fit Into Ford’s Wider Tremor Line-Up?

The Everest Tremor forms part of Ford’s broader Tremor portfolio in the Middle East. The brand already offers Tremor versions of the F-150 and Expedition, both known for factory-backed off-road hardware rather than cosmetic changes.

By adding the Tremor badge to the Everest, Ford extends this philosophy to a midsize SUV. This fills a key gap in the line-up, offering a more practical and family-friendly option with real off-road capability. It also creates a consistent off-road identity across Ford’s trucks and SUVs.

The Tremor range sits between standard trims and extreme off-road models. It delivers meaningful capability without the compromises of heavily modified vehicles.

What Variants Are Available in the 2026 Everest Line-Up?

The 2026 Everest range now consists of four variants: Active, Sport, Platinum, and Tremor. Each trim targets a different type of buyer, from value-focused users to luxury and off-road enthusiasts.

Crucially, the new V6 engine is available across all trims. This allows buyers to access higher performance without stepping into the most expensive variant.

Why Is Ford Introducing a New Brand Message Now?

Ford also revealed its new regional slogan, “Ready. Set. Ford.” The updated branding reflects a shift away from heritage-led messaging.

The focus is now on capability, purpose, and lifestyle use. This approach aligns with changing expectations in the Middle East, where vehicles often play a central role in family life and outdoor activities.

Why Was the Liwa Festival Chosen for the Launch?

The launch took place at the Liwa International Festival, a major gathering for off-road enthusiasts and adventure-focused audiences.

This setting allowed Ford to present the Everest and Tremor in an environment that reflects how these vehicles are intended to be used. It also strengthened the brand’s connection with its core regional audience.

What Does the 2026 Everest Mean for the SUV Market?

By offering a Middle East-exclusive V6 engine, Ford separates itself from rivals that rely on global powertrain strategies. This regional focus gives the Everest a competitive edge in a segment long dominated by Japanese SUVs.

The 2026 Everest shows a clear product direction. It combines local engineering, genuine off-road hardware, and refreshed brand positioning. For buyers seeking a capable, family-friendly SUV with true desert credentials, the new Everest stands out as a strong contender.

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