DubiCars Digital Awards 2026: Celebrating Excellence In The UAE’s Automotive Market

The DubiCars Digital Awards 2026 took centre stage on January 15, 2026, at the Palazzo Versace Dubai, bringing together leading names from the UAE automotive industry for an evening dedicated to recognition, progress, and forward momentum. Centered around the theme “Honoring Success, Inspiring Tomorrow,” the event highlighted the achievements that shaped today’s market while reinforcing the standards driving the industry forward.

The DubiCars Digital Awards have become a key platform for acknowledging dealerships and partners who demonstrate excellence across digital performance, customer experience, and overall progress.

An Evening That Brought The Industry Together

The night began with a welcome reception featuring networking, professional photography, and a live violin performance, setting a refined yet energetic tone for the evening. Industry leaders, dealer partners, and stakeholders gathered early, reconnecting and exchanging insights ahead of the main programme.

Adding a distinctive visual element to the experience, guests were invited to capture Hollywood-style slow-motion videos with the DubiCars Glambot during the welcome drinks and again following the awards ceremony. The activation quickly became a highlight of the night, offering attendees a personalised and memorable way to mark the occasion.

Following dinner, the programme transitioned into its main stage segment with a special Projection Art Experience, followed later by a Laser Violin performance, both of which added rhythm to the evening’s flow.

DubiCars also acknowledged the support of its strategic partners and sponsors: AlgoDriven, Sensus, and AutoData Middle East, whose continued collaboration plays a role in advancing digital automotive standards across the industry .

Setting The Vision For What Comes Next

A key moment of the evening was the keynote address by Craig Stevens, CEO of DubiCars, who reflected on the platform’s journey, the evolving automotive landscape, and the importance of recognising success as a catalyst for future growth.

“The automotive market is in a strong phase of growth, and with that comes significant opportunity for dealers who have robust systems in place to track, engage, and respond to buyers effectively. We’ve seen how digital automotive retail and smartphones reshaped the way cars are bought and sold. The arrival of AI will accelerate that shift even further, creating a faster, more dynamic market, and that’s an exciting place to be.” – Craig Stevens, CEO, DubiCars

The keynote reinforced DubiCars’ commitment to progress and raising industry benchmarks through both technology and collaboration.

Celebrating the Dealers Raising the Bar

DubiCars Digital Awards 2026 recognised performance across nine award categories. Every single award was based on data evaluated through criteria including responsiveness, digital presence, innovation, customer experience, mystery shopping, and operational progress. The awards reflect DubiCars’ ongoing responsibility to acknowledge best practices that contribute to a stronger, more transparent automotive marketplace.

Building on the foundation set by the 2024 Digital Awards, this year’s winners represent measurable progress and consistent execution across key areas of dealership performance.

DubiCars Digital Awards 2026 – Winners

Best Digital Premium Dealer — Sponsored By Sensus

Nominees:

• MBA Motors
• RMA Motors
• Linda Cars

Winner: RMA Motors

RMA Motors stood out for delivering a consistently strong digital presence backed by fast response times. The dealership’s use of smart AI tools, seamless online customer journey, and active engagement across digital platforms all contributed to a responsive and high-performing digital operation.

Best Digital Luxury Dealer

Nominees:

• F1rst Motors
• X Motors Trading
• Sanam Cars

Winner: Sanam Cars

Sanam Cars set a benchmark in luxury-focused digital execution, combining speed and precision. The dealership demonstrated exceptional responsiveness, a polished online experience aligned with the luxury segment, and effective adoption of advanced technology and AI to elevate customer engagement.

Best Digital Official Dealer — Sponsored By AutoData Middle East

Nominees:

• Abu Dhabi Motors – BMW
• Al Tayer – Ford & Lincoln
• Brabus Middle East

Winner: Abu Dhabi Motors – BMW

Abu Dhabi Motors – BMW delivered a strong, brand-led digital experience aligned with OEM standards. The brand was recognised for consistent response performance, a cohesive digital strategy, and effective use of technology to build trust and deliver a seamless online customer journey.

Most Progressive Premium Dealer

Nominees:

• Approved Automotive
• 1900 Kam Car Vintage
• RMA Motors

Winner: Approved Automotive

Approved Automotive demonstrated notable growth through expanded inventory, an evolved business model, and the introduction of value-added, lifestyle-oriented services. Their progress reflected a clear focus on enhancing the customer experience while building a future-ready premium dealership operation.

Most Progressive Luxury Dealer

Nominees:
F1rst Motors
Dourado Luxury Cars
Exotic Cars

Winner: F1rst Motors

F1rst Motors showed consistent progress through growth in luxury inventory, a refined business model, and the delivery of a high-end customer experience. DubiCars highlighted the dealership’s ability to scale while maintaining supreme quality within the luxury segment.

Most Progressive Official Dealer — Sponsored By AlgoDriven

Nominees:

• Gulf Star Motors – Xpeng
• Al Naboodah Group – GWM
• Brabus Middle East

Winner: Gulf Star Motors – Xpeng

Xpeng was recognised for its structured growth within an OEM framework, supported by a scalable business model and futuristic customer experience. The dealership’s progress reflected strong alignment with OEM standards and a clear focus on long-term operational ability.

Best Customer Experience

Nominees:

• Genev Motors
• Auto Gallery
• The Car Superstore

Winner: Genev Motors

Genev Motors delivered a consistently high standard of customer experience across all touchpoints. DubiCars noted the dealership’s professionalism, efficient service, strong value-added offerings, and positive customer feedback across online platforms.

Most Exciting Launch

Nominees:

• Al Futtaim – Yangwang U8
• Elite Group – Jetour G700
• Al Naboodah – GWM Tank 700

Winner: Al Futtaim – Yangwang U8

The Yangwang U8 launch captured industry attention through a combination of impressive features, powerful PHEV powertrain, and strong market impact. DubiCars recognised the Yangwang U8 for its ability to generate excitement while showcasing advanced capabilities that set it apart in the premium SUV segment.

The Highly Responsive Award

Nominees:

• Abu Dhabi Motors – BMW
• Genev Motors
• Blackline Motor Company

Winner: Blackline Motor Company

Blackline Motor Company set the standard for responsiveness, demonstrating exceptional speed and consistency in handling customer enquiries. Their approach reflected strong operational discipline, reliable lead management, and high levels of customer engagement.

A Showcase Worthy Of The Setting

Adding to the visual impact of the evening, the Palazzo Versace porch featured a curated lineup of flagship performance and luxury models provided by DubiCars’ dealer partners. The display included:

• Ferrari SF90 Spider Assetto Fiorano from Exotic Cars
• Aston Martin Rapide AMR from VIP Design
• Land Rover Defender Octa from AK Motors
• Mercedes-AMG G63 HOF Rebel from Approved Automotive
• Porsche 911 GT3 RS from Approved Automotive
• BMW M5 Touring from Approved Automotive
• Lamborghini Revuelto from Exotic Cars

The showcase served as a striking welcome for the evening and reflected the diversity and ambition DubiCars presents.

More Than An Awards Night

The DubiCars Digital Awards 2026 reinforced the platform’s role not only as a marketplace but as an industry stakeholder committed to recognising progress, encouraging best practices, and supporting long-term growth. By celebrating achievement and consistency, the awards continue to contribute to a more transparent, competitive, and forward-focused automotive ecosystem.

As the evening concluded, the focus remained firmly on what lies ahead. With evolving technologies and changing consumer expectations, the DubiCars Digital Awards will remain a platform for recognising success and inspiring the next chapter of automotive excellence.

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