ROX To Build AI Vehicle Manufacturing Centre In Abu Dhabi With 300,000 Annual Capacity

ROX will establish an advanced AI-driven vehicle manufacturing centre in Abu Dhabi, strengthening the UAE’s position in smart mobility, vehicle production and industrial exports. The facility will be located at KEZAD Logistics Park in Musaffah and is expected to begin operations in the second half of 2026.

The 10,000 sqm centre is planned as one of the Middle East’s first advanced AI manufacturing hubs for vehicles. ROX is targeting an annual production capacity of 300,000 vehicles by 2030, with the project expected to support the UAE’s Operation 300Bn industrial strategy.

ROX Local Production In The UAE

ROX has signed a strategic lease agreement with Khalifa Economic Zones Abu Dhabi, also known as KEZAD Group, to set up the new facility within KEZAD’s industrial ecosystem.

The project will support ROX’s plans to expand across the UAE, the wider Middle East and global markets. Once operational, the centre will focus on intelligent, scalable vehicle production and exports.

Key highlights include:

• Facility size: 10,000 sqm
• Location: KEZAD Logistics Park, Musaffah
• Operations expected: H2 2026
• Target production: 300,000 vehicles annually by 2030
• Focus: AI-led vehicle manufacturing and exports
• Strategy: “Made in the Emirates, Made for the World”

The facility will support ROX’s ambition to build a strong regional manufacturing base while serving international markets from Abu Dhabi.

Why Is This Important For The UAE Automotive Sector?

The ROX facility comes at a time when the UAE is pushing deeper into advanced manufacturing, electric mobility and non-oil industrial growth.

The project is expected to contribute up to 10% to the UAE’s Operation 300Bn initiative, which aims to expand the country’s industrial sector. It also supports Abu Dhabi’s plans to become a major base for future mobility, logistics and export-led manufacturing.

For the UAE auto industry, the project could bring:

• More local vehicle production capacity
• Growth in new energy and intelligent vehicles
• Stronger automotive supply chains
• Higher export potential from Abu Dhabi
• More focus on AI-led industrial systems
• Support for skilled jobs and workforce development

The agreement also comes as the UAE’s non-oil foreign trade reached AED 3.8 trillion in 2025, showing the growing role of trade and manufacturing in the country’s economy.

Official Statements

Abdullah Al Hameli, CEO of Economic Cities & Free Zones at AD Ports Group, said the agreement reflects KEZAD’s role in attracting quality industrial investment into Abu Dhabi.

He said KEZAD provides businesses with the infrastructure, connectivity and regulatory environment needed to scale efficiently and compete internationally.

Jarvis, Founder and CEO of ROX, said the agreement will bring advanced manufacturing capabilities to Abu Dhabi and help position the UAE as a globally connected manufacturing and export hub.

He added that ROX aims to support a broader supply chain around its manufacturing footprint, regional expansion and the UAE’s long-term industrial ecosystem.

Mohammad Al Kamali, Chief Trade & Industry Officer at Abu Dhabi Investment Office, said Abu Dhabi is building one of the world’s most competitive and future-ready industrial ecosystems. He said the ROX facility deepens this ecosystem and reinforces the emirate’s role as a destination for advanced industry.

He also added that Abu Dhabi is strengthening supply chain resilience and local production while positioning itself at the forefront of global transformation in manufacturing and trade.

How Will KEZAD Support ROX’s Manufacturing Plans?

The new centre will be based in KEZAD Musaffah’s KLP project, giving ROX access to Abu Dhabi’s strong logistics and industrial network.

The location offers:

• Multimodal logistics connectivity
• Access to regional and global markets
• Competitive utilities
• Industrial infrastructure
• Proximity to supply chain partners
• Support for export-focused operations

This makes KEZAD a key part of ROX’s plan to build vehicles in the UAE and export them to markets across the Middle East and beyond.

What Does ROX Bring To The UAE Market?

ROX is a global AI technology company focused on new energy vehicles, intelligent mobility and luxury all-terrain SUVs. The brand has been gaining attention in the UAE and across the MENA region.

The company has delivered more than 5,000 vehicles in the UAE and over 20,000 vehicles across the MENA region. Its growth has been driven by demand for luxury off-road SUVs, new energy technology and connected mobility features.

ROX is also working with UAE-based organisations in areas such as:

• Advanced materials
• Sovereign AI
• Smart city mobility
• Workforce development
• Data-driven vehicle technology

These partnerships are expected to support a wider ecosystem around the new Abu Dhabi facility.

What Are The Current ROX Models On Sale In The UAE?

ROX currently has two SUV models listed in the UAE: the ROX 01 and the ROX Adamas. Both models target buyers looking for a luxury all-terrain SUV with new-energy technology, a strong road presence, and family-friendly practicality.

The ROX 01 is the brand’s key SUV in the UAE and is offered as a luxury all-terrain model with extended-range electric vehicle technology. It is designed for city driving, long-distance use and outdoor trips.

The ROX Adamas is positioned as a newer, more premium evolution of the ROX 01, with added luxury-focused features and a stronger lifestyle appeal.

This line-up gives ROX a focused entry into the UAE’s premium SUV market, where demand for luxury, technology and off-road capability remains strong.

What Does This Mean For Abu Dhabi’s Industrial Future?

The ROX-KEZAD agreement shows how Abu Dhabi is moving beyond traditional logistics and industrial land development. The emirate is now building a stronger base for smart factories, advanced mobility and global trade.

With AI-led manufacturing, export potential and a focus on new energy vehicles, the ROX facility could become a benchmark project for high-end intelligent automotive production in the Middle East.

Stay tuned to UAE’s most popular auto blog for more information about the latest happenings in all of the Emirates.