ROX Motor To Build EVs In Abu Dhabi With W Motors

ROX Motor, a global luxury electric vehicle brand, has teamed up with UAE-based W Motors. They will build electric vehicles in Abu Dhabi. This marks the first time ROX Motor will manufacture outside China. The deal was signed during the Make It In The Emirates (MIITE) 2025 event.

Growing Presence in the Middle East

This move will help ROX Motor expand in the Middle East. It also supports the UAE’s push to boost local industries. The first car under this deal is the ROX 01, which will roll off production lines at W Motors’ new facility in Abu Dhabi. Read our review of the Rox 01 here.

Jarvis, the Founder and CEO of ROX Motor, said, “This partnership helps us grow in the region. We want to help build the future of sustainable mobility here in the UAE and beyond.”

A State-of-the-Art Production Facility

The new factory in Abu Dhabi has the latest technology. It will focus on making electric vehicles that suit local needs and weather. The facility will also create new jobs and boost local skills in car-making.

Ralph Debbas, the Founder and CEO of W Motors, said, “We’re proud to build the ROX 01 here. It shows our skills in making advanced vehicles and supports the UAE’s aim to become a global car hub.”

This partnership aligns with the UAE’s key plans. These include Operation 300 Bn, which aims to grow the country’s industrial sector. It also supports Industry 4.0, which uses smart technology to boost productivity. The project fits well with the UAE’s Net Zero by 2050 target to create a green, smart economy.

More Than Just Car Making

ROX Motor is also working with local partners to improve car technology. It has teamed up with Enercap to make better, high-performance batteries. This will help ROX Motor’s new electric vehicles go farther and last longer.

In addition, ROX Motor is working with Borouge. They will look for new materials that make cars lighter and more durable. This research will help build a local supply chain and create new materials for future vehicles.

The new partnership between ROX Motor and W Motors is a big step. It shows how global and local firms can work together to build the future of electric vehicles in the UAE. 

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