iCAUR Opens New Showroom At Marina Mall Abu Dhabi: V27 & 03T SUVs On Display

iCAUR has expanded its UAE presence by opening a new showroom at Marina Mall in Abu Dhabi. The premium new energy vehicle brand, backed by China’s Chery Group, has partnered with Omeir Bin Youssef & Sons to bring its latest SUVs and range-extended electric vehicle technology closer to customers in the capital.

The new 225 sqm showroom features the iCAUR V27 and iCAUR 03T, alongside interactive displays and dedicated customer experience areas. The opening marks another step in the brand’s ongoing expansion across the UAE.

New iCAUR Marina Mall Showroom: Location & Features

The new showroom is on the ground floor of Marina Mall, Abu Dhabi, giving customers a chance to explore iCAUR’s latest vehicles in person.

Unlike conventional automotive showrooms, the new facility focuses on creating an interactive experience. Highlights include:

• 225 sqm showroom featuring iCAUR’s latest SUVs.
• Digital displays showcasing the brand’s technology.
• Nintendo gaming corner for an interactive visitor experience.
• Dedicated vehicle display areas highlighting exterior design and interior features.
• Sales assistance to help customers explore the available models.

The showroom also gives visitors an opportunity to understand iCAUR’s Range-Extended Electric Vehicle (REEV) technology and its benefits for everyday driving in the UAE.

iCAUR V27: Range, Performance & Features

The iCAUR V27 is a key attraction at the new Marina Mall showroom. The large SUV combines retro-inspired, boxy styling with advanced electrified technology and a premium interior.

It features iCAUR’s Golden REEV system, where a 1.5-litre turbocharged petrol engine acts as an onboard generator to recharge the battery, while electric motors drive the wheels.

Key specifications:

• Engine: 1.5-litre turbocharged petrol range extender
• Maximum power: Up to 449hp
• Electric-only range: Over 150km
• Combined driving range: Over 995km
• 0–100km/h: 5.9 seconds
• Drivetrain: Available dual-motor all-wheel drive

Inside, the V27 offers a 15.4-inch infotainment screen, a 15-speaker Pioneer sound system, ventilated seats, a fragrance diffuser and a panoramic glass roof.

The SUV is designed for customers who want the convenience of electric driving without relying entirely on public charging infrastructure for longer journeys.

Watch our complete review of the V27.’

iCAUR 03T: An Adventure-Focused Range-Extended SUV

Joining the V27 at the showroom is the iCAUR 03T, a smaller, adventure-focused SUV combining rugged styling with an electrified powertrain.

Like the V27, the 03T uses REEV technology, offering electric-powered driving with a petrol engine to extend range.

Key specifications:

• Powertrain: Range-extended electric system
• Maximum power: 315kW (approximately 422hp)
• Drivetrain: Dual-motor all-wheel drive
• Electric-only range: Up to 171km
• Combined range: Over 800km
• 0–100km/h: Approximately 5.5 seconds

The 03T also features intelligent torque distribution and multiple terrain modes designed to improve traction across different driving conditions.

Inside, it offers a 15.6-inch touchscreen, digital instrument cluster, intelligent voice control and Vehicle-to-Load (V2L) functionality, allowing users to power compatible external devices.

Its compact proportions and off-road-inspired design make it an alternative for UAE buyers looking for a practical SUV with adventure-oriented capabilities.

What Is iCAUR’s REEV Technology?

REEV stands for Range-Extended Electric Vehicle. Unlike a conventional hybrid vehicle, where the petrol engine can directly power the wheels, iCAUR’s range-extender system primarily uses electric motors for propulsion.

The petrol engine works as a generator, producing electricity to support the battery when required.

This setup offers several advantages:

• Electric-powered acceleration and driving characteristics.
• Reduced dependence on frequent charging stops.
• Extended driving range for inter-emirate travel.
• Greater flexibility for customers without home charging access.

For UAE drivers who regularly travel between Abu Dhabi, Dubai, Al Ain and other emirates, the technology offers an alternative to conventional petrol-powered and fully electric SUVs.

iCAUR Expands Its UAE Dealership Network

The Marina Mall opening forms part of iCAUR’s wider expansion strategy in the UAE. The brand partners with established automotive groups, including Omeir Bin Youssef & Sons in Abu Dhabi and Al Ain.

Commenting on the new showroom, Tim Zhang, General Manager of Chery Middle East, highlighted Abu Dhabi’s importance to iCAUR’s growth strategy and the company’s efforts to make its vehicles and technology more accessible.

Abdulla Omeir Bin Youssef, CEO of Omeir Bin Youssef Group, also reaffirmed the company’s commitment to bringing new automotive technologies and mobility solutions to Abu Dhabi customers.

The expansion strengthens iCAUR’s retail presence while giving customers more opportunities to explore its growing electrified SUV portfolio.

Where Is The New iCAUR Showroom In Abu Dhabi?

The new showroom is located at:

Location: Marina Mall, Ground Floor, Abu Dhabi, UAE

Models showcased: iCAUR V27 and iCAUR 03T

Customers can visit the showroom to explore the vehicles, learn more about their features and enquire about available variants and test drives.

You can also explore the latest new and used cars for sale in the UAE on DubiCars.

Stay tuned to the UAE’s most popular auto blog for more on the latest happenings across the Emirates.