BMW, MINI & Motorrad Under One Roof: AGMC’s New Sharjah Showroom Opens

AGMC, the exclusive importer for BMW, MINI, and BMW Motorrad in Dubai, Sharjah, and the Northern Emirates, has officially opened its new state-of-the-art showroom in Sharjah. Covering 35,770 square metres, the facility is set to elevate the luxury car-buying experience with cutting-edge design, advanced technology, and premium customer service.

New Showroom

The grand opening took place at the new showroom in Sharjah, with His Highness Sheikh Sultan bin Mohammed bin Sultan Al Qasimi, Crown Prince and Deputy Ruler of Sharjah, inaugurating the facility. Several dignitaries, including Sheikh Abdullah bin Mohammed Al Thani, Sheikh Khalid bin Abdullah Al Qasimi, and Sheikh Salem bin Abdulrahman Al Qasimi, among others, attended the event.

During the event, Dr Hamid Haqparwar, CEO of BMW Group brands at AGMC, said, “For nearly five decades, we have been setting benchmarks for luxury automotive retail in the UAE. This new showroom reflects our commitment to innovation, customer experience, and excellence. Sharjah’s unique blend of tradition and progress makes it the perfect location for this future-forward space.”

Benchmark For Luxury Automotive Retail

Strategically positioned to serve customers across Sharjah and the Northern Emirates, the showroom represents AGMC’s dedication to enhancing the car-buying experience. Designed with modern sophistication and practical efficiency, the facility covers a built-up area of 10,881 square metres and features:

• A display capacity for up to 30 vehicles, offering an immersive experience for BMW, MINI, and Motorrad customers.
• 36 working bays for efficient, high-quality vehicle servicing.
• A customer-centric design ensures a seamless and luxurious purchasing journey.

The showroom has been developed to blend Sharjah’s rich cultural heritage with cutting-edge automotive technology and sustainability-focused solutions. Customers can engage in one-on-one consultations with experts while exploring the latest models in an inviting, high-end setting.

The Future

AGMC has been a key player in the UAE’s automotive industry for nearly five decades. Its continued expansion reinforces its long-term commitment to Sharjah, recognising the emirate’s growing importance as a cultural and business hub.

By opening this showroom, AGMC ensures that luxury automotive excellence is more accessible to customers across the Northern Emirates. The facility is now open to visitors, offering them a first-hand experience of innovation, performance, and customer-centric service under one roof.

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