New Soueast S08 Luxury Launched In The UAE At AED 99,900

Soueast has launched the new S08 Luxury in the UAE, expanding its range with a petrol-powered seven-seat SUV packed with comfort and technology features.

Priced from AED 99,900 as a special launch offer, the S08 Luxury joins the plug-in hybrid S08DM and is ideal for families looking for a spacious three-row SUV without moving to an electrified powertrain.

Elite Group Holding exclusively distributes Soueast in the UAE, and test drives of the new S08 Luxury are already underway.

Soueast S08 Luxury UAE Specifications

What Engine Powers The SOUEAST S08 Luxury?

The S08 Luxury is powered by a 1,998cc 2.0-litre turbocharged petrol engine producing 254hp and 390Nm of torque.

Power is sent through an 8-speed automatic transmission to a 2WD drivetrain. Drivers can choose between Eco, Normal and Sport driving modes depending on the conditions and driving style.

Soueast has also equipped the S08 Luxury with its Cloud-Sense CDC active suspension. The system can make up to 100 adjustments per second, with a claimed response time of 20 milliseconds.

Suspension damping can also be set to Comfort, Normal or Sport. The chassis uses MacPherson struts at the front and a multi-link independent suspension setup at the rear.

How Big Is The SOUEAST S08 Luxury?

The S08 Luxury measures 4,810mm long, 1,930mm wide and 1,705mm tall, with a lengthy 2,820mm wheelbase.

Its dimensions allow SOUEAST to offer three rows of seating for seven passengers while maintaining plenty of flexibility for luggage.

With the seats folded, cargo capacity can reach up to 1,780 litres. The second row also offers a claimed 1,006mm of legroom and 1,451mm of shoulder room.

Accessing the third row is easier with an EZE one-touch access button, while the second- and third-row seats offer powered adjustment and folding functions.

What Does The Soueast S08 Luxury Look Like?

The S08 Luxury uses a large horizontal grille with chrome-effect elements that stretch towards the vertically arranged LED lighting. Its LED headlights provide a claimed illumination width of 32.5 metres, while the high beams have a claimed range of 180 metres.

Other exterior highlights include:

• 20-inch 12-spoke alloy wheels
• Semi-hidden door handles
• Panoramic sunroof
• Roof rails
• Power tailgate
• LED daytime running lights
• Automatic headlights
• Rain-sensing front wipers

At the rear, the cascading taillight design uses 434 LED elements to create a distinctive lighting signature. Five exterior colours are listed for the UAE model: Starlit Black, Olive Gray, Snow White, Cosmic Silver and Midnight Blue.

What Features Does The S08 Luxury Get?

The interior is one of the biggest highlights of the new S08 Luxury. A 15.6-inch central touchscreen dominates the dashboard and can intelligently swivel by up to 10 degrees. It works alongside a 10.25-inch digital instrument cluster and runs on a Qualcomm Snapdragon 8155 chip.

Connectivity and entertainment equipment includes:

• Wireless Apple CarPlay and Android Auto
• 50W wireless smartphone charging
• Bluetooth
• Wi-Fi connectivity
• Voice controls
• 12-speaker audio system including a subwoofer
• Multi-colour ambient lighting
• USB and Type-C charging ports
• 12V power outlet

The cabin comes with a beige interior and leather upholstery. Both front seats feature heating, ventilation and a 10-point massage function, making the S08 particularly well suited to long-distance driving in the UAE.

How Comfortable Is The Second Row?

Soueast has also focused heavily on rear passenger comfort. The second-row seats are electrically adjustable between 25 and 41 degrees and can be electrically folded. A passenger-side BOSS button allows the front passenger seat to be adjusted from the rear when additional space is needed.

It also has a foldable second-row table measuring 374mm x 243mm, with a claimed load capacity of up to 30kg. For UAE summers, the S08 gets dual-zone climate control, second-row air vents and solar-control glass. The climate system also includes a CN95 filter, PM2.5 filtration, an anion generator and an air quality management system.

What Safety Features Does The S08 Luxury Have?

The new S08 Luxury comes with eight airbags as standard and a Level 2 driver assistance package.

Its ADAS equipment includes:

• Adaptive Cruise Control
• Lane Keep Assist
• Lane Departure Warning
• Lane Changing Assist
• Lane Centring Control
• Autonomous Emergency Braking
• Forward Collision Warning
• Blind Spot Detection
• Rear Cross Traffic Alert
• Rear Collision Warning
• Door Open Warning
• Traffic Jam Assist
• Fatigue Warning
• 360-degree HD camera
• Chassis-view camera

The SUV also features ABS, electronic stability control, traction control, hill hold control and hill descent control. SOUEAST says the body structure uses 85% high-strength steel, including 20% hot-formed steel, while the claimed torsional rigidity stands at 25,000Nm/degree.

How Much Does The Soueast S08 Luxury Cost In The UAE?

The Soueast S08 Luxury is available at a special launch price starting from AED 99,900.

The UAE ownership package includes:

• 10-year or 1-million-kilometre warranty
• 5 years of roadside assistance
• 3 years of free servicing

Test drives will be available at SOUEAST UAE showrooms.

How Is The S08 Luxury Different From The S08DM?

The key difference is the powertrain. The S08 Luxury uses a conventional 2.0-litre turbocharged petrol engine, while the S08DM uses a plug-in hybrid system.

The petrol S08 Luxury produces 254hp and 390Nm, making it the simpler option for buyers who want the S08’s seven-seat cabin and extensive feature list without needing to charge the vehicle. The S08DM remains the more powerful electrified version, producing 355hp and 530Nm.

Editor’s Take

At AED 99,900, the new SOUEAST S08 Luxury offers a considerable amount of equipment for the money. Seven seats, 254hp, active CDC suspension, ventilated and massaging front seats, a 15.6-inch swivelling display, Level 2 driver assistance and up to 1,780 litres of cargo capacity make it a particularly interesting proposition for UAE family buyers.

The long warranty and included servicing package strengthen that value further. For buyers who like the S08DM but would rather stick with a conventional petrol SUV, the S08 Luxury now provides exactly that alternative.

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