BENO Velvet Velocity Rally: The UAE’s Most Luxurious Supercar Drive Experience This February

Dubai is gearing up for a supercar spectacle unlike anything the region has seen before, as BENO prepares to host an exclusive, three-day signature supercar rally experience designed exclusively for supercar drivers. Taking place between 13 & 15 February 2026, the rally combines high-end hospitality, extraordinary driving routes, luxury lifestyle experiences, and premium entertainment, with DubiCars proudly joining as the Gold Sponsor.

The BENO UAE Supercar Rally sets a new benchmark for what a curated driving experience can be. It’s a fully curated luxury journey, taking participants from Dubai’s skyline to golden deserts, coastal islands, and iconic mountain passes.

A Luxury Experience Curated By BENO

Reinforcing its reputation as one of the UAE’s most expansive luxury travel providers, BENO UAE is bringing its luxury fleet and premium service directly to the supercar rally format. Known for offering everything from limited-edition supercars and bulletproof SUVs to yachts, buggies, helicopters, private jets, and watersport craft, BENO is now channeling that lifestyle into a high-octane weekend experience.

The rally is open to all supercar owners, with ticket prices starting at AED 19,999, including luxury stays, meals, entertainment, and all programmed experiences. For participants who wish to join without their own supercar, BENO UAE is offering special rental packages on a selection of top-tier vehicles from the likes of Ferrari, Lamborghini, McLaren, Porsche, Mercedes-AMG, and more.

DubiCars At The UAE Supercar Rally

As the event’s Gold Sponsor, DubiCars will be present throughout the weekend, delivering brand activations, content coverage, on-ground engagement, and immersive experiences at every location. With racing simulators, branded touchpoints, and content teams capturing every highlight, DubiCars helps elevate the supercar drive atmosphere while connecting with the region’s passionate supercar community.

A Three-Day Program Crafted For Supercars

Day 1: Palazzo Versace Dubai: Luxury, Networking & Sim Racing

The rally begins at the iconic Palazzo Versace Dubai, where participants check in and spend the afternoon unwinding by the pool, networking, and settling into the weekend atmosphere. The evening brings with it an elegant Dinner & Networking Session, with former F1 driver Robert Doornbos in attendance.

The night continues with a welcome ceremony and a comprehensive route briefing. DubiCars will arrange live music to accompany guests during dinner, and guests also have exclusive access to the two DubiCars racing simulators placed at the venue.

Day 2: Desert Thrills, Island Views & Mountain Roads

After a lavish breakfast, participants check out and begin the convoy drive toward the sweeping red dunes of the Lehbab Desert. This segment includes a special Guest Pilot Desert Experience, offering Jeep Wrangler dune drives, 4×4 buggies, ATVs, and dirt bikes, all set against one of the UAE’s most photogenic landscapes.

Lunch will be served at the rest area, followed by the journey to Fujairah for check-in at The Address Beach Resort, after covering a total of approximately 175km for the day.

Day 3: Khorfakkan, Scenic Heights & A Superyacht Finale

Day three starts with breakfast before participants head to Khorfakkan, a picturesque coastal town. Lunch thereafter will be arranged at the Al Suhub Rest Area Restaurant. From there, the convoy returns to Dubai for key and vehicle handovers at Jumeirah Marsa Al Arab, closing the daytime journey after driving a distance of approximately 175km, but the grand finale happens at sea.

The Finale: A Superyacht Party On The Santorini

Guests board the Santorini Superyacht for a private four-hour cruise featuring live entertainment, a DJ, curated music, open bar service, and glittering Dubai skyline views. It’s a refined, memorable closing chapter to an already extraordinary weekend.

The Supercar Track Day Invitation

GearUp Events & The Luxury Network are organising a supercar track day set to take place on 07 February 2026. Everyone who registers for the BENO Velvet Velocity Rally will receive complimentary access to this invitation-only track day event.

An Exclusive Weekend For The UAE’s Supercar Community

With an impressive mix of supercar brands expected, including the likes of Lamborghini, Ferrari, McLaren, Porsche, and AMG, the BENO UAE Supercar Rally promises an ultra-premium drive event tailored for owners who crave more than just a drive. With limited spaces, curated luxury, unforgettable roads, and a finale that only Dubai can deliver, this three-day rally is set to become one of the most anticipated supercar events of the year.

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