Al-Futtaim Volvo Opens UAE’s Flagship Showroom On Sheikh Zayed Road

Al-Futtaim Volvo has opened its largest flagship showroom in the UAE on Sheikh Zayed Road, Dubai. The new facility marks a major step for the Swedish premium car brand in the country and highlights its growing focus on electric mobility.

The showroom has been designed to offer more than a regular car-buying experience. It brings together Volvo’s Scandinavian design, premium retail approach, latest model range, and future EV plans under one roof.

Visitors can explore Volvo’s new cars, approved pre-owned models, hybrid vehicles, and fully electric cars, including the all-new Volvo ES90.

New Volvo Showroom In Dubai

The new Al-Futtaim Volvo showroom is the brand’s largest flagship facility in the UAE. Its location on Sheikh Zayed Road gives Volvo a stronger presence in one of Dubai’s most important automotive retail hubs.

The facility has been created around Volvo’s main values:

• Safety
• Sustainability
• Scandinavian design
• Premium customer experience
• Electric mobility

Unlike a traditional showroom, the new space uses natural materials, considered lighting, and an open layout. This gives customers a calmer and more relaxed way to explore the cars.

Commenting on the opening, Marco Melani, Managing Director of Al Futtaim Trading Enterprises, said: “This flagship showroom reflects our long-term commitment to the UAE and to leading the transition towards electric mobility. It is not just a retail space, it is an experience that brings Volvo’s values of safety, sustainability and Scandinavian design to life.”

The opening also reflects Al-Futtaim Volvo’s confidence in the UAE market, where interest in premium hybrid and electric cars continues to grow.

What Can Customers Expect At The New Showroom?

Customers visiting the new Volvo showroom on Sheikh Zayed Road can view the brand’s complete range of new models. This includes sedans, SUVs, hybrid models, and fully electric vehicles.

The showroom also features Volvo Selekt, the brand’s approved pre-owned car programme. These cars are supported by expert guidance, aftersales care, and Volvo-backed quality checks.

Key highlights at the showroom include:

• New Volvo cars
• Hybrid and fully electric models
• Volvo Selekt approved pre-owned cars
• Premium showroom layout
• Expert customer support
• Aftersales care
• Test drives by appointment

The facility is also expected to support Volvo’s long-term growth in the UAE. It gives customers a more premium way to understand the brand, compare models, and experience electric mobility.

Which Electric Car Is The Main Highlight?

The all-new Volvo ES90 is one of the main highlights of the flagship showroom. The fully electric sedan represents the next step in Volvo’s EV strategy and is now available to view and experience in Dubai.

The Volvo ES90 comes with:

• Fully electric powertrain
• Up to 620km WLTP range
• 800V electric architecture
• 10 to 80 per cent charging in 22 minutes
• Active air suspension
• Digital Key Plus
• Volvo Car App support
• 14.5-inch centre display
• Google built-in infotainment
• Wireless Apple CarPlay
• Nappa leather interior
• Advanced safety and driver assistance systems

The ES90 is also the first Volvo to use 800V technology. This allows faster charging and improves long-distance usability, which could be useful for UAE drivers who want an EV for both city and highway use.

How Much Does The Volvo ES90 Cost In The UAE?

The Volvo ES90 will be offered in three trims. Each trim builds on the previous one with more features and equipment.

It is also available in two new exterior colours:

• Mulberry Red
• Sand Dune

Prices for the Volvo ES90 start from AED 234,900. The price includes an 8-year battery warranty, 3-year/100,000km maintenance package, and home charging infrastructure.

This makes the ES90 an important model for Volvo in the UAE, especially as more premium car buyers consider switching to electric vehicles.

Why Does This Matter For EV Buyers In The UAE?

The UAE’s premium EV market is growing, and Volvo’s new showroom arrives at an important time. More buyers are now looking for cars that combine performance, comfort, safety, technology, and lower emissions.

For EV buyers, the ES90 brings several useful advantages:

• Long claimed driving range
• Fast-charging 800V system
• Spacious premium cabin
• Advanced safety technology
• Google-based infotainment
• Practical sedan body style
• Volvo’s focus on sustainability

The claimed 620km WLTP range helps make the ES90 suitable for daily commutes and longer drives. Its 10 to 80 per cent fast-charging time of around 20 to 22 minutes also makes EV ownership more convenient.

For Volvo, the new Sheikh Zayed Road showroom is not only about selling cars. It is also a way to introduce more customers to electric mobility and give them a better ownership experience from the start.

What Is Al-Futtaim Volvo’s Presence In The UAE?

Trading Enterprises, part of Al-Futtaim Automotive, has been the exclusive distributor of Volvo cars in the UAE since 1985. Volvo UAE offers a full range of premium models across different segments, including sedans, SUVs, and fully electric vehicles.

The current Volvo UAE line-up includes:

• Volvo S90
• Volvo XC40
• Volvo XC60
• Volvo XC90
• Volvo EX30
• Volvo ES90
• Volvo EX90

The opening of the new flagship showroom strengthens Al-Futtaim Volvo’s retail network in the country. It also supports the brand’s wider plans for electrification and premium mobility in the UAE.

Where Is The New Volvo Showroom Located?

The new Al-Futtaim Volvo flagship showroom is located on Sheikh Zayed Road in Dubai. Customers can visit the facility to explore the latest Volvo models, view the new ES90, or book a test drive.

With this new showroom, Al-Futtaim Volvo is aiming to offer a more premium, calm, and modern car-buying experience. It also gives the brand a stronger platform to support its electric future in the UAE.

Looking for Volvo cars listed for sale in the UAE? Here is a curated list. Stay tuned to UAE’s most popular auto blog for more information about the latest happenings in all of the Emirates.

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