Mercedes-Benz V 300 “LA CERISE” – 1 Of 5 CONCEPT - Handcrafted by ROYAL CUSTOMS in Dubai (Since 2009)

2025 “LA CERISE” – 1 Of 5 CONCEPT - Handcrafted by ROYAL CUSTOMS in Dubai (Since 2009)
For over 16 years, Royal Customs has been handcrafting automotive masterpieces for the world's crème de la crème, Presidential Fleets & Billionaires of the world. Under the vision of Sam Solh, CEO & Designer, each vehicle is transformed into a luxurious One-Of-Five Concept brought to life only five times and never repeated, to preserve the truest form of exclusivity.
WHY LA CERISE ?
La Cerise — French for “cherry” — envelopes the cabin in rich Italian Nappa maroon leather, chosen for its ability to gracefully withstand the rigors of daily life, whether serving an executive's demanding schedule or the spirited energy of the family.
INTERNATIONAL WARRANTY COVERAGE
- 2 Years - GARGASH - Dubai Mercedes Dealer
- 2 Years - EMC - Abu Dhabi Mercedes Dealer
- 5 Years - ROYAL CUSTOMS - Mercedes Partner
SAM SOLH’S SIGNATURE OPTIONS
- Royal Customs Thermotronic Climate System (RCT-1000), a meticulously engineered five-stage system, delivering a cooling experience as low as –10°C with serene precision
- Sam Solh’s Genuine Wood Package - hand-sculpted from genuine Piano black wood, an exotic hardwood selected for its natural beauty, depth, and unmistakable lustre.
- Sam Solh’s tailored Royal Customs Smart System, seamlessly integrated by a command centre display, powered by our bespoke Maybach software — an intuitive interface crafted for effortless control
- Our signature standing wireless telephone chargers, powering up your device while in effortless use
- Royal Customs 8.1 Presidential Sound System, engineered for immersive purity — enveloping the cabin in rich, concert-grade acoustics.
- Royal Customs proprietary 18ct gold cup holder for each seat
- Royal Customs brand – exclusive 1” Black Comfort Foam for all seats
- Royal Customs Signature 10mm padded thick black floor matts
- Royal Customs In-House Easy Entry / Exit system for the 2 visitor seats
- Our Signature Presidential-grade Handsfree Intercom System
- Royal Customs Signature VIP Cabin Heat Insulation Package
- Royal Customs Plaque of Authenticity - beautifully engraved with your name and vehicle title, a discreet testament to provenance, identity, and One-of-Five craftsmanship
EXTERIOR
- Maybach Exterior Body Kit
- 20” Maybach Rims & Tires
- Maybach emblems for the complete exterior
FRONT CABIN
- Driver and passenger seats upholstered in Italian Nappa Leather
- Each seat features our signature headrest poofs, finely embroidered with the Maybach emblem
- Rear-view mirror and camera system for enhanced driver visibility and ease
VIP SEATING
- Handcrafted with Italian Nappa Blazing Painite Leather
- Two Visitor Seats featuring the Royal Customs Signature Easy Entry & Exit System
- Two King Seats with full recline, massage capabilities, and integrated leg rests
- All four seats are fully electric & decorated with our exclusive “Maybach X” custom stitch
- Both King Seats are complemented by our Signature headrest poofs, elegantly embroidered with the Maybach emblem
VIP CABIN & ENTERTAINMENT
- Our Privacy Suite with an electric partition for complete seclusion
- Alcantara Suede ceiling adorned with star lights, fully controlled via our Signature touch panel
- Vertically deployed 43” Samsung 4K Smart TV
- 5G Modem for uninterrupted internet connectivity
- Two Automatic solid wood Tables, gracefully deployed in piano black wood, offering an elegant surface for dining or working
- HDMI, USB, and USB-C ports for seamless connectivity
- Customisable ambient mood lighting throughout the VIP cabin
- Twin Skylights for natural illumination and effortless reading
- Dual 220V power sockets, seamlessly integrated
- A concealed drawer beneath the Visitor 1 Seat, housing four Villeroy & Boch crystal tumblers
- A discreet drawer beneath the Visitor 2 Seat, designed for the secure storage of your valuables.
- Heat insulation for the complete flooring
We invite you to explore our Concept Vehicles at the Royal Customs Design Lounge, nestled within Al Khayat Art Avenue, Dubai — where true luxury is not merely observed, but intimately experienced.