Top 10 SUVs In Purple: Which Ones Pull It Off Best?

Purple isn’t a colour you often see on SUVs. Most buyers choose white, black, silver, or grey, but some manufacturers offer less common colours that can completely change a vehicle’s look. Purple is one of them, with shades ranging from soft lavender to bright violet and deep metallic finishes.

Some SUVs look great in lighter purple shades, while others suit darker colours that bring out their design. Here are 10 SUVs offered in purple from the factory that look particularly good in it.

Geely Coolray — Lavender

The Geely Coolray’s Lavender paint blends light purple and grey, giving the compact SUV a fresh look without feeling too bright. The colour works well with its sharp headlights, sporty bumpers and black exterior accents, while the rear spoiler adds to its sporty design. Under sunlight, the purple becomes more noticeable, whereas in the shade, the finish takes on a softer grey tone. Lavender is also among the colours mentioned in the 2026 Geely Coolray UAE launch, making it an interesting option for buyers who want something different.

Explore the Geely Coolray’s new-car prices and specifications, or browse used Geely Coolray cars for sale in the UAE.

Jeep Wrangler — Reign

The Jeep Wrangler has always looked good in bright colours, and Reign is one of its most eye-catching factory finishes. Offered as a limited-production colour for the 2023 model year, this rich purple shade gives the Wrangler a fun, adventurous look. Its boxy body, round headlights, black wheel arches, and large off-road tyres create strong contrast, making the colour stand out even more. Reign also suits the Wrangler’s simple, rugged design, which has remained familiar through several generations. Learn more about the SUV in our Jeep Wrangler history and generations guide.

Check the Jeep Wrangler’s new-car specifications and prices, or find used Jeep Wrangler SUVs for sale in the UAE.

Porsche Macan Electric — Provence

Porsche took a softer approach with Provence, a light lavender shade offered on the all-electric Macan. The pastel colour complements the SUV’s smooth body panels, slim headlights, and sloping roofline, giving it a modern look. Unlike darker purple finishes, Provence makes the Macan Electric look brighter and highlights its rounded design. 

Black window surrounds, dark wheels, and other contrasting details tie it all together. The colour suits the electric model’s cleaner styling, which differs from the petrol-powered Macan. Read more about the Porsche Macan Electric’s UAE launch, prices and features.

View the Porsche Macan Electric’s specifications, or explore used Porsche Macan listings in the UAE.

BMW X7 — Daytona Violet

The BMW X7 is a large luxury SUV with a bold front grille and a strong road presence. Daytona Violet adds even more character, especially when paired with dark wheels and black exterior trim. Available through BMW Individual special-order personalisation, the metallic purple shade has a deep finish that shifts slightly in different lighting. 

It works particularly well on the X7’s large body panels, while the M Sport styling adds contrast through its more aggressive bumpers and exterior details. Despite being an unusual colour for a family SUV, Daytona Violet suits the BMW X7 surprisingly well.

Explore the BMW X7’s latest prices and specifications, or browse used BMW X7 SUVs for sale in the UAE.

Bentley Bentayga — Tanzanite Purple Satin

The Bentley Bentayga looks particularly elegant in Tanzanite Purple Satin, a dark purple finish that suits its large body and smooth design. The satin paint softens the colour by reducing reflections, letting the SUV’s curved panels and body lines stand out. 

Chrome detailing around the grille, windows, and headlights complements the purple shade, while darker exterior accents give it a sportier look. Bentley offers a wide range of factory paint options through its Mulliner personalisation programme, allowing buyers to choose unusual finishes. Read more about the Bentley Bentayga Mulliner and its factory customisation options.

Check the Bentley Bentayga’s new-car prices and specifications, or explore used Bentley Bentayga listings in the UAE.

Ferrari Purosangue — Viola Hong Kong

The Ferrari Purosangue already looks different from most SUVs, thanks to its long bonnet, low roofline and wide stance. Viola Hong Kong, a deep purple shade available through Ferrari’s Tailor Made programme, works particularly well with these proportions. The colour appears almost black in darker conditions but reveals its rich purple tones under sunlight. 

It also highlights the Purosangue’s curved body panels, wide rear wheel arches and large alloy wheels. Combined with dark exterior details, the finish gives Ferrari’s four-door V12 a sporty yet elegant appearance. Discover more about its design and performance in our Ferrari Purosangue review.

Explore the Ferrari Purosangue’s new-car specifications and prices, or find used Ferrari Purosangue cars for sale in the UAE.

Rolls-Royce Cullinan — Twilight Purple

The Rolls-Royce Cullinan has a tall, imposing design, and Twilight Purple gives it a rich look without feeling too bright. This deep metallic shade has been used on factory-commissioned Cullinan models, including a specially ordered example delivered in Abu Dhabi. 

The colour suits the SUV’s large body panels, upright grille and polished chrome details, while its darker tones keep the overall look understated. Under direct sunlight, the purple becomes more visible, making the finish even more interesting. Our guide to the best luxury SUVs in the UAE also features the Cullinan.

View the Rolls-Royce Cullinan’s new-car details and prices, or browse used Rolls-Royce Cullinan SUVs for sale in the UAE.

Aston Martin DBX707 — Storm Purple

The Aston Martin DBX707 has a sporty design with a long bonnet, wide grille and flowing roofline. Storm Purple, a factory Signature Metallic paint option, complements these features without being overly bright. The colour appears close to black in low light but reveals a deep purple finish in the sun. 

It also brings out the curves around the wheel arches and rear shoulders, while black exterior trim and large alloy wheels add contrast. Storm Purple suits the DBX707’s mix of luxury and performance, giving the British SUV a distinctive look. Aston Martin has since developed an even more powerful version, covered in our DBX S unveiling article.

Check the Aston Martin DBX’s new-car prices and specifications, or explore used Aston Martin DBX listings in the UAE.

Lamborghini Urus — Viola Mithras / Viola Pasifae

The Lamborghini Urus is one of the few SUVs that can carry bright purple without looking out of place. Through Lamborghini’s Ad Personam personalisation programme, buyers can choose shades such as Viola Mithras and Viola Pasifae. Viola Mithras has a deeper, more metallic appearance, while Viola Pasifae offers a brighter, more noticeable purple finish. 

Both work well with the Urus’s sharp body lines, large air intakes, wide wheel arches and low roof. The contrast becomes even stronger with black wheels and carbon fibre details, making these colours a natural fit for Lamborghini’s aggressive styling. See how it compares with its closest Italian rival in our Lamborghini Urus vs Ferrari Purosangue comparison.

Explore the Lamborghini Urus’s new-car specifications and prices, or find used Lamborghini Urus SUVs for sale in the UAE.

Mercedes-AMG G 63 — Galacticbeam Purple

The Mercedes-Benz G-Class, commonly called the G-Wagon, has one of the most recognisable designs among SUVs. Its flat body panels, upright windscreen and boxy shape make it particularly well suited to bold paint colours. Mercedes-AMG offered Galacticbeam, a deep metallic purple, as part of the G 63 Crazy Colour Edition introduced in 2015. 

The finish can show purple, reddish and blue tones depending on the lighting, giving the G-Wagon a different look from various angles. Black wheel arches, large alloy wheels and the rear-mounted spare wheel complete its rugged appearance. Learn more about its design and development in our Mercedes-Benz G-Class history and generations guide.

Check the Mercedes-AMG G 63’s new-car specifications and prices, or browse used Mercedes-AMG G 63 SUVs for sale in the UAE.

Which Purple SUV Looks The Best?

‘Well… Beauty Is In The Eye Of The Beholder’. 

Factory purple colours are still uncommon, and some finishes were limited to certain model years, markets, or special orders. Their rarity also makes them interesting choices for buyers looking for something different.

If you can’t find your favourite SUV in purple, changing the exterior colour is another option. However, you must follow the rules, which we explain in our guide on how to change your car’s colour in the UAE.

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