Mercedes planning sub-brand for EV models

With electric vehicles being all the rave at the moment, everyone and we mean everyone is jumping on the bandwagon. However, Mercedes is doing something similar to German rival BMW. Instead of launching the EV models within its lineup already, the German manufacturer is to launch an exclusive name for these models.

The electric powertrain is said to hide underneath at least four bodies; two of which will be SUV’s and the other two are sedans are to present when the brand launches which is still without a name.

Once launched, the German brand is rumoured to achieve an impressive 500 kms on a single charge with their all-electric SUV. If they can achieve that with a vehicle that weighs in at over a tonne, the electric market is their oyster with other body styles.

While it’s not known when exactly these electric powered vehicles would hit the market and what price point they will carry, however before the end of the decade seems feasible.

Each individual model will not resemble anything else in the current lineup but rather will sport a unique look of their own. Similar trim pieces may appear across the range.

Once launched, the entire brand will rival not just the BMW i Series, but also the ultimate powerhouse in the electric vehicle industry Tesla. Tesla themselves have two sedans and an SUV and are contemplating on entering the Truck market.

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