ROX 01 PRESTIGE VIP

Highlights

• Most advanced ADAS standard
• 7+ seat capacity with captain chairs
• Lowest running cost in class

Summary

This hybrid SUV represents a sophisticated choice for GCC buyers looking for a blend of futuristic technology and family-oriented luxury. As a 2026 model, it offers a distinct advantage in terms of technology lifespan, essentially future-proofing your purchase against the rapid evolution of the luxury SUV market. The green exterior is an increasingly popular 'new premium' color in the UAE and Saudi Arabia, offering a sophisticated alternative to the standard monochrome palette while maintaining professional appeal. Its hybrid powertrain delivers the torque needed for swift highway merges on the E11 while significantly reducing the monthly fuel bill compared to traditional V8 alternatives. For the large family or executive who prioritizes cabin silence and high-end materials, this listing provides a unique opportunity to own one of the most talked-about new entrants in the regional market. The lack of previous wear ensures that the sophisticated interior remains in pristine condition, ready for the intense summer heat of the Gulf.

This Car vs Other 2026 01s

Being a 2026 model year, this vehicle is at the absolute start of its lifecycle, meaning it carries the latest hardware and software iterations available in the region. In the GCC market, where 20,000 to 25,000 kilometers per year is considered standard, a car of this vintage is essentially a new vehicle without the initial showroom depreciation. The choice of the prestige trim over the standard models ensures that it will stand out in the used market in years to come, as buyers in this segment always prioritize the highest available specification. The green finish is a standout choice that has seen a surge in demand across major cities like Dubai and Riyadh, often commanding a quicker sale than more common colors. Because it is a fresh arrival to the market, it lacks the high-use fatigue often found in SUVs that have transitioned through multiple owners. This makes it a rare and high-value proposition for a buyer who wants a showroom-quality experience with immediate availability.

PRESTIGE vs Lower Trims

The Prestige trim is the definitive choice for those who view their vehicle as a mobile executive lounge rather than just a means of transport. It replaces the standard bench seating in the second row with ultra-premium captain chairs, a feature highly sought after by GCC families for both comfort and ease of movement between rows. Beyond the seating, this trim includes an enhanced cabin insulation package designed specifically to mitigate the hum of high-speed highway travel and the ambient heat of the desert. You receive a more comprehensive suite of interior materials, including extended leather surfaces and unique trim finishes that are not available on the entry-level models. The tech suite is also fully unlocked here, featuring more advanced sensor arrays for driver assistance that provide greater peace of mind during congested commutes. This trim isn't just about added features; it is about a wholesale upgrade in the tactile quality of every button, screen, and surface you touch daily.

01 vs Segment Rivals

When compared to established rivals like the Li Auto L8 or Volvo XC90, this model carves out a niche by offering a massive 500 horsepower output from its sophisticated hybrid setup. This power advantage is immediately noticeable when overtaking on the 140 km/h stretches of the UAE’s highways, where many four-cylinder hybrids can feel strained. Its six-seat configuration offers superior shoulder room compared to the cramped seven-seat layouts found in many American and Japanese competitors in this size class. The hybrid architecture provides a range-extending capability that addresses the 'range anxiety' often associated with pure EVs, making it a more practical choice for long cross-border drives from Dubai to Muscat or Riyadh. While European rivals often require expensive options to match this level of interior tech, this model includes features like multi-zone climate control and advanced ADAS as standard. This makes it a compelling value-for-money play for the buyer who wants flagship features without the flagship price tag of a German luxury brand.

Running Costs & Resale

Operating a high-output hybrid in the GCC offers a unique financial advantage, particularly in urban environments like Dubai and Jeddah where stop-start traffic normally spikes fuel consumption. This drivetrain manages energy efficiently, allowing for silent, electric-only operation in crawling traffic while the petrol engine provides unlimited range for highway cruising. Maintenance intervals are focused on the 1.5-liter generator and the electrical cooling systems, which are essential for long-term reliability in the 50°C summer peaks. While the brand is a newer entry in the market, early data suggests that high-specification hybrids hold their value well as fuel efficiency becomes a larger priority for second-hand buyers. Authorized service centers are expanding rapidly across the UAE and the wider GCC to support the growing fleet of these advanced vehicles. Expected depreciation tracks closely with other premium tech-forward brands, settling around 12% to 15% annually, which is competitive for the luxury segment. The hybrid batteries are designed with advanced thermal management to ensure longevity in the extreme heat, a crucial factor for future resale value.

Performance & Capability

The standout figure here is the 500 horsepower delivery, which provides this SUV with the kind of acceleration usually reserved for sports sedans. This power is managed through a smart All-Wheel Drive system that constantly monitors traction, whether you are dealing with a sudden rain shower on a slick asphalt road or navigating a light gravel path. The transition between the electric motors and the petrol engine is remarkably seamless, providing a constant wave of torque for effortless cruising. While designed primarily as a luxury road-goer, the ground clearance is sufficient for handling the uneven terrain of weekend camping trips or navigating large speed humps in residential communities. The automatic transmission is tuned for smoothness, prioritizing a linear power delivery that keeps the cabin stable during rapid acceleration. Adjustable drive modes allow you to tailor the vehicle’s personality, from a high-efficiency ECO mode for city driving to a more responsive setting for spirited highway runs. For a 4-cylinder based hybrid, the performance is surprisingly authoritative, never feeling underpowered even with a full load of passengers.

Comfort & Cabin

Luxury in the GCC is often defined by how well a car can isolate its occupants from the outside environment, and this cabin excels in that regard. The six-seat layout is centered around two magnificent second-row captain chairs that offer generous legroom and individual armrests, mimicking a private jet experience. The air conditioning system is specifically engineered for high-volume airflow, ensuring that all three rows remain cool even during the peak of a July afternoon. Large windows and a panoramic glass roof create a sense of openness, yet the high-quality tinting and insulation keep the interior temperature stable. Integrated tech features include multiple high-definition screens that keep all passengers entertained and informed during long drives across the Emirates. The use of soft-touch materials extends even to the lower door panels, reflecting the high build quality of the prestige trim. Storage solutions are plentiful, with a center console designed to hold the various gadgets and accessories today’s tech-savvy families carry with them.

Safety

Safety is a paramount concern for this model, featuring an array of sensors that provide a 360-degree protective shield around the vehicle. The advanced driver assistance system includes high-speed adaptive cruise control, which is indispensable for the long desert stretches between cities, keeping a safe distance from other vehicles automatically. Blind-spot monitoring and lane-keeping assist provide vital support on multi-lane highways where traffic speeds can vary significantly. The vehicle’s structure is reinforced for maximum impact protection, and the inclusion of multiple airbags ensures all six passengers are well-guarded. Automated emergency braking is standard, providing an extra layer of security in unpredictable city traffic. Because this is a hybrid, the low center of gravity provided by the battery placement enhances the vehicle's stability during sudden maneuvers or high-wind conditions frequently encountered on open desert roads. The lighting system features intelligent LEDs that adapt to the environment, providing excellent visibility during poorly lit night drives.

The bottom line

For the forward-thinking buyer who wants to balance 500-horsepower performance with the efficiency of a hybrid, this 2026 SUV is the smartest way to jump into the next generation of luxury motoring. It offers more standard tech and comfort than its European rivals, making it an excellent long-term family vehicle for the GCC.

AI insights generated from market expert data. Always inspect the vehicle before purchase.